Jiang Xiaobai is a brand of naturally fermented and distilled sorghum liquor brewed and produced by Jiangji Winery, a subsidiary of Chongqing Jiang Xiaobai Industry Co.

Mainly in 45-degree bottles, it is lower in degrees than ordinary liquor, does not go to the head, does not burn the throat, and has a clear and sweet taste.

Expanded Information:

"Simple and pure. "Both the taste characteristics of Jiang Xiaobai and the attitude towards life that Jiang Xiaobai advocates.? Jiang Xiaobai advocates that young people face their emotions head on, don't avoid them, don't be afraid of them, and be themselves.

The brand proposition of "I am Jiang Xiaobai, life is simple" has penetrated into every aspect of the life of modern young people in the 21st century, and has given rise to "face-to-face drinking appointments", "good friends", "good friends", "good friends", "good friends", "good friends", "good friends", and "good friends". Wine Talk", "I have a bottle of wine, have something to say to you", "Another me in the world", "YOLO music scene", "Everything Grows Youth Art Exhibition", "Seeing Meng World Youth Art Exhibition", "Jiang Xiaobai Just Battle International Street Dance Tournament", "I am Jiang Xiaobai" animation and other cultural activities. cultural activities.

With the fermentation of time, Jiang Xiaobai's brand image of "simplicity and purity" has evolved into a cultural IP with self-propagation ability, and more and more people are willing to use "Jiang Xiaobai" to express themselves, and for this complex world, perhaps everyone is Jiang Xiaobai. Perhaps everyone is a Jiang Xiaobai.

Reference:

Jiang Xiaobai - Baidu Encyclopedia