Milk tea in each region has its own regional characteristics. For example, Thai milk tea is slightly sweet and accompanied by a little spicy taste, and it has been involved in aniseed, cinnamon, Masala, etc. The color of the drink is relatively deep, and the people's unanimous awareness of it is still relatively low.
2. Create categories according to the matching of auxiliary materials.
According to the combination and creation of auxiliary materials, milk tea can be divided into original black pearl milk tea, taro milk tea, grass-burning milk tea, germ milk tea, poisonous wheat milk tea, charcoal milk tea, husband-and-wife milk tea, chocolate milk tea, royal milk tea, green milk tea, brown rice milk tea, wheat straw milk tea, rose honey milk tea, ginger milk tea, ginseng milk tea, butter milk tea, spice milk tea and Machido butter milk tea.
In order to erect a difference in the shopping mall, Douji put forward the concept of tangtuan milk tea, which exploded the shopping mall with milk tea and tangtuan. Taking Tangtuan milk tea as the brand name, but not controlled by it, Douji has also launched other series of products, which will bring more adoption to the younger generation.
3. Classification according to the tea used in creation.
According to the tea products used in the creation, milk tea can be divided into coffee tea Qihong, Assam Qihong, Ceylon Qihong, Maixiang Qihong, Oolong tea, green tea, jasmine melon slices, high camellia, charcoal tea, flower milk tea (vanilla milk tea, lavender milk tea, Melilotus milk tea, safflower milk tea) and Earl milk tea.
4. classify milk tea according to its sweetness.
According to the level of customers' soft sweets, milk tea can be divided into five kinds of sweetness: sugar-free, 3-sugar (micro-sugar), 5-sugar (semi-sugar), 8-sugar and whole sugar.
5. classify milk tea according to its temperature.
According to customers' demands on the temperature of milk tea, milk tea can be divided into seven temperatures: multi-ice, normal ice, 8-ice, less ice, de-ice, normal temperature and hot.
6. classify milk tea according to its mouth and stomach
According to the taste of milk tea, milk tea can be divided into several series.
(1) Zhenzhu milk tea series. Including original milk tea, apple milk tea, lemon milk tea, tsaoko milk tea, chocolate milk tea, cantaloupe milk tea, mango milk tea, taro milk tea, pineapple milk tea, pineapple milk tea and so on.
(2) Sand ice series. Including grape smoothies, chocolate smoothies, mango smoothies, tsaoko smoothies, cantaloupe smoothies, papaya smoothies, acacia smoothies, lemon smoothies, taro smoothies, goat milk smoothies and so on.
(3) Milk shake series. Including tsaoko milkshake, apple milkshake, mango milkshake, pineapple milkshake, blueberry milkshake, orange milkshake, green apple milkshake, peach milkshake, lemon milkshake and so on.
(4) shaved ice series. Including Hami melon shaved ice, grass fruit shaved ice, lover's fruit shaved ice, mango shaved ice, orange shaved ice, Hami melon shaved ice, chocolate shaved ice and so on.
(5) orange juice series. Including Hami melon orange juice, grass fruit orange juice, blueberry orange juice, green apple orange juice, orange juice, lemon orange juice, pineapple orange juice, mango orange juice and so on.
(6) Snow bubble series. Including grass fruit snow bubble, mango snow bubble, lemon snow bubble, seedless watermelon snow bubble, green apple snow bubble, orange snow bubble and so on.
(7) Fragrant series. Including longan and jujube tea, jasmine and melon slices, aloe tea, cypress tea, chrysanthemum slices, rose slices and other double-skin milk series: original double-skin milk, tsaoko double-skin milk, mulberry double-skin milk, mango double-skin milk, pineapple double-skin milk, sour plum double-skin milk and so on.
(8) Turtle paste series. Including goat milk turtle ling paste, honey turtle ling paste, coconut milk turtle ling paste, coconut milk turtle ling paste, goat milk fruit turtle ling paste, bayberry turtle ling paste, grass fruit turtle ling paste and so on. Series of grass jelly: grass jelly with milk tea and grass jelly with goat milk.
However, at the moment, the menu of the tea shop will not be too mixed. The menu is to inspire and help the consumers to order. If it is too mixed, people will have the "shrinking disease".
Taking Douji's latest menu as an example, we might as well catch a glimpse of their important division of products into seven typical models. Grape citation is the main product in summer, and tangtuan milk tea is the poor change product of Douji and the brand product of Douji. The rest, then fruit tea, soybean milk tea, thick milk tea, model milk tea, cold extracted fresh tea and so on.
There are many varieties of milk tea. For example, raw fruit teas can be divided into flow-type fruits (Amomum tsao-ko, mango, lemon) and small fruits (tangerine and Melon).