Owning a sweet cake shop is the dream of most people who love West Point. For example, in a busy downtown, there is a cake shop of its own, with simple and warm decoration and quiet light music. The air is filled with the aroma of bread, and the guests are choosing the food they want to take away one by one. It's dreamy and satisfying! However, dreams can't be just lip service, and it's not that simple to run a cake shop. Let's talk about the things that need to be prepared to open a cake shop first!
The picture comes from Baijiahao free genuine gallery.
First, we need to know four necessary certificates:
1. Business license
Go to the local industrial and commercial bureau.
2. Tax registration certificate
At the local health bureau.
3. Health permit
At the local health bureau.
4. Health certificate
At the local CDC.
Before the above four certificates, you can prepare some one-inch and two-inch color photos in advance, as well as copies and originals of your ID cards. The business license requires the real estate license or lease contract of the business place. If you need a health certificate, you need to go to a physical examination. Remember not to eat in the morning.
The picture comes from Baijiahao free genuine gallery.
We know the certificate. Below we should have a simple planning book, which can also be understood as a mind map, which can make us more intuitive and convenient to understand what we are going to do next. It is recommended to pick up a pen, look at my questions and my answers, and then come up with your own answers. Of course, you can refer to my answer. Let's have a try.
1. What's the name of our store? Is there an interesting little story about the meaning of the store name?
XXXXX (I won't answer this, there is no advertisement, hehe)
2. What is our product?
Cake: fruit cake, flower cake, plug-in online celebrity cake, mousse cake and holiday cake.
Baking category: croissants, pineapple buns, caterpillar bread, biscuits, pastry puffs, toast, puffs, egg tarts, etc.
3. Have you ever known the market for opening stores?
Yes, if you want to open a cake shop, you'd better brand it. Now there is no popularity in the local market, and shops that have not established a good reputation can obviously feel the pressure. At present, the domestic west point industry is still developing rapidly, and various interesting west point products emerge one after another. After opening a shop, you need to create popular products and innovative products from your own shop, so you can't stop learning.
4. In which cities do you want to open a shop? Chain store or self-operated store?
Among the second-and third-tier cities I choose, the first-tier cities are crowded and have high consumption, but the competition is fierce and they need strong funds to maintain. In contrast, although second-and third-tier cities are not as crowded as first-tier cities, second-and third-tier cities are also developing rapidly, and their consumption level is also increasing step by step.
Regarding chain or self-management, I choose self-management. Although chain stores have a certain customer base, they need more expensive joining fees and cannot develop new products and sell them according to their own ideas.
The picture comes from Baijiahao free genuine gallery.
5. Where do you want to open a shop? Who are the consumers?
I want to open a shop in the shopping center. The main consumers are female customers or couples, because there are a large number of clothing stores, cinemas, video game cities, ktv and other facilities in the shopping mall, and most consumers are women and couples.
6. Do you have any marketing plan?
Yes, at first, we can wear dolls in shopping malls to distribute leaflets, collect information, and pay attention to coupons or small gifts sent by official WeChat accounts. We can also find local food bloggers to promote our store on the network platform, and then we can hold activities when we have a certain fan base, such as holding a DIY cake in a place to increase the stickiness of customers and improve the level of the store among customers.
7. How big is the store? How to deploy personnel?
I plan to open a small and medium-sized cake shop. I need two decorators to make mousse cake and the whole cake, to be able to finish the works independently and skillfully, and to take stock in the decorators. Four bakers can independently make bread products and some simple handmade sugar, chocolate and mooncake zongzi. I also need three apprentices to be assigned to the decorator or baking room according to the situation, and two cashiers are responsible for introducing products to customers and settling accounts after work.
8. What equipment does our store need to purchase?
1. Auxiliary equipment: workbench, sink, refrigerated display cabinet, normal temperature display cabinet, baking tray rack.
2. Dough equipment: beater, multifunctional mixer, proofing box and pastry machine.
3. Baking and freezing equipment: large multi-layer oven, air oven, quick-frozen refrigerator and refrigerated refrigerator.
4. Measuring tools: scales, electronic scales, measuring cups, small measuring tools, infrared thermometers and measuring rulers.
5. Auxiliary tools: sieve, rolling pin, eggbeater, fresh milk machine, electric egg beater, wool brush, scissors and musket.
6. Cutters: serrated knife, spatula, western knife, scraper, soft scraper, bread planer and shovel.
7. Molding molds: Qifeng mold, toast mold, mousse circle, chocolate mold, moon cake mold, egg tart mold and fruit pie mold.
8. Other appliances: turntable, cooling net, high-temperature heat-resistant gloves, flower bags and flower nozzles.
Seeing this, you probably have an outline in your heart, so what do we need to do as a boss?
What we need to do is to coordinate and manage the harmony between teams, make marketing plans and activity plans, establish employee assessment and training systems and work processes, arrange vacations, listen to employees' opinions properly, try our best to find a high-quality and affordable enterprising raw material supplier, know how to formulate product prices and profits, and control costs.