1. violates the franchise agreement. Goubuli Steamed Bun Headquarters and Wangfujing Store cancelled the franchise agreement. It is precisely because this franchise store did not back the original franchise agreement that the headquarters has the right to cancel the contract with this store. The evaluation of Wangfujing Store has been very low. After the blogger's comments, the attitude of this store is very bad. Not only did he not admit that it was his own mistake, but he also maliciously said that the blogger slandered. The headquarters of Goubuli Steamed Bun, after inspecting this store, found that he had many things that went against the meaning of the headquarters, which was different from the original joining agreement, so the headquarters decided to cancel the contract with this store.
Second, it has had an impact on the brand Goubuli. Wangfujing, a store, has risen to the reputation of the whole brand. Due to the improper handling of public relations in this store, the image of the whole brand has suffered serious losses. Every headquarters will ask these stores to protect their brands when attracting investment. Only when everyone wins can this brand develop for a long time. Wangfujing has never paid attention to this store. The score itself is very low, and the service attitude towards guests is not very good. This time, a blogger came to comment, but it was said that others were slandering and could not find their own reasons. The reason why Goubuli Headquarters used this store to lift lotus leaves may also be to save the reputation of the headquarters. After all, Goubulibao has been a platform for many years, and the reputation of the whole brand cannot be affected by this store.
The headquarters has the right to supervise whether these franchisees act according to the contract, and when they join, the headquarters will clearly stipulate that once these franchisees violate the rules, the contract headquarters has the right to unilaterally terminate their contracts. Therefore, the cooperation between the headquarters and Wangfujing Store during this period is also to save the brand image.