There was no clear concept of Hua Zi in the early mainland variety shows, and most programs only had some auxiliary words when they needed explanations, and they didn't pay enough attention to Hua Zi. However, with the coming of Taiwan Province, Japan, South Korea and other variety shows, the audience's viewing habits and psychology are constantly changing, and the position of Huazi in the program is rapidly improved. For the first time, this novel packaging form appeared on a large scale in mainland variety shows, and it can be traced back to the first season of the outdoor parent-child reality show "Where is Dad?" which was introduced by Hunan Satellite TV in 20 13.
Tian Liang called out her daughter's English name "Cindy" in nonstandard English. Many viewers were amused or moved by these "fancy" subtitles in the intimate conversation between Jimmy Lin and his son before going to bed. Because the reality show shooting is random, unlike movies and TV series, it is not shot according to the split-lens design, so it is necessary to emphasize the plot with flowers in the later stage and take the audience to imagine with special effects in the real recording of the camera.
Variety stalks are used in advertisements.
The post-special effects of the new season "Run" are in the charge of Baogu Media, and the original two-dimensional animation style is introduced. Huazi is the most intuitive presentation when the audience watches variety shows, and it is an important tool to enhance entertainment, drama and interaction, and it will also become a joke or variety stalk. According to its internal staff, in the past, most variety shows only pasted static patterns, which made the audience jump. "Every word we use in the program is a frame chase, which will move with the situation of the characters and even' walk out of the frame'. We all use the method of making film-level special effects. How to make this flower, how to disappear, where to put it, whether it is the main or the second, etc. are strictly controlled according to our experience. "
What is the variety "Hua Zi"? Mo Wenhao, the founder of Baogu Media, made a vivid metaphor, "Each shot is like a paragraph of text, and the flower characters and animation special effects are like punctuation marks in the text. Playing them in the right position will enrich the plot and help the audience understand. " It can be seen that after decorating the "Hua Zi", the program seems to have a completely new feeling, and the sense of story conflict, suspense and overall rhythm and mood in the reality show have been greatly improved. This kind of flower character, which adds color and points to the content of the program, well excavates the inherent genes of the program itself, makes the picture "live" and maximizes the communication effect of the program.
Mo Wenhao, founder of Baogu Media
It is understood that the flower characters are subdivided into many different types, "there are narrative flower characters, the most commonly used emotional flower characters, the game layout to explain the rules of the game, the big-headed expression tailored for the guests, the spit flower characters from the perspective of a third party, and used as suspense, used as paragraphs and so on."
The flower characters of each program will change due to the program mode or story requirements. Generally speaking, a one-hour reality show needs about 600 to 1000. The staff of Baogu Media introduced, "Take" Run "as an example, there may be 1000 characters in the first issue. The production process is probably that editors and post-directors add some ideas and copywriting at the beginning of editing, and then the director of Huazi modifies and supplements them, writes some interesting points, and finally gives them to the special effects Huazi group, and they will make some modifications according to the situation. The average production time of the first phase is only about three to five days. "
How to accumulate "Hua Zi" inspiration?
Mo Wenhao, who has participated in the post-production of films such as Zhi Ming and Chun Jiao, love city and Chinese Partner, said, "To some extent, reality shows are very similar to New Year's Eve movies, both of which are creating a happy atmosphere and dense jokes, so that the audience can relax into the plot when watching." For example, in the "Brain Burning Special" in the seventh issue of "Run", a suspense-like film was adopted, and thanks to the film-making experience guided by special effects, a sense of film was skillfully created in the variety show.
In order to better present the final effect, Baogu Media participated in the planning from the beginning, and extended the demand and consciousness in the later period to the earlier period. They believe that editing and flower characters are inseparable. "The special thing about our team is that every post-director and editor knows how to tell stories with flower characters and special effects. Everyone is involved in flower characters, which is our strength." It is understood that when the program is recorded, there will be post-personnel at the scene to follow the shooting and communicate with the pre-directors about the shooting needs. "Because of my previous experience, I can feed back the effects that will be presented in the later stage to the previous directors for reference when shooting, and I am more comfortable when editing."
Nowadays, Huazi seems to have become a variety language for post-90s audiences and post-90s creators to talk through the screen. The staff of Baogu Media revealed that all their colleagues had "studied in bilibili". They will have one or two directors for each program, and the main job is to sort out the editors' words, make a little modification, refine and add some fun. "They are all very young, and they are all gossip-addicted teenagers. Every time they can accurately know the slot of each guest, the setting of personality characters, and play some very fresh stalks."
The staff of Baogu said that their work is like a search engine. You can immediately find the corresponding information and information in your mind by typing keywords. "Because the production cycle of variety shows is very short, there is not much time for us to think. From conception to design to creation, we rely not only on brainwaves, but also on collecting information and learning animation special effects from all over the world."
Conscience special effects packaging team dig deep into the value of variety "Hua Zi"
It is understood that Huazi has played the following functions in variety shows: excavating the narrative plot and the relationship between characters, supplementing the background environment, refining and expanding emotions, decorating the visual packaging, making suspense, and concretizing the jokes. The staff of Baogu Media said that this last one is their best. "For example, if the guest talks about outer space for a second, we will change the whole background into space, just like making a movie with a green cloth. Materialize abstract things, so that the audience can GET smiles in seconds and make their imagination wider. "
Huazi makes a variety show full of emotion and aura, and makes some flat shots come alive. When asked what is the most important thing of Huazi, they all agree that it is to master the psychological rhythm of the audience. The team members said that only when the flowers are seen at the right time can the audience sing. "So it is the most important thing where the Chinese characters are placed accurately; Secondly, creativity, we have been innovating, and every program strives to let the audience see something new, and each flower word has its own life. "
Mo Wenhao, a professional director, studied scriptwriting under Ceng Zhiwei, and went into film editing, together with his college classmates who are engaged in film special effects, cartoons and advertisements, formed the creative core of Baogu Media. Baogu Media transliterated in English popcorn (popcorn). Mo Wenhao said, "The work of Baogu Media is like the process of processing corn into popcorn. It is easier to eat through post-editing, and it is more tasteful with flower characters and special effects."
At the end of the interview, they were asked "when is the most fulfilling time". They said that they felt very fulfilled when the flowers created by the team created a burst point and magnified some phenomena. For example, Weibo hot search's "Little Fish's 7-second Memory" and so on, "Our company's practice is to get together to watch each issue of our own programs, see the barrage, and comment that' adding chicken legs, late toxic, late 666' will make us feel that our efforts have been affirmed, and what we made will remain in the hearts of the audience."
Text/Wu Bihan
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