Corporate Culture Shirt Design Utilizing culture shirts to enhance the brand publicity effect of the enterprise! After all these years of continuous development, many enterprises will continue to invest money in brand publicity. Whether it is a large multinational enterprise or a small enterprise, for brand publicity has always been very important. The most common means of brand publicity is to carry out some advertising and outdoor promotion. The reason why the corporate culture shirt will be one of the most important point is the unique attributes of the culture shirt.

Customized brand advertising is not like other advertising belongs to the virtual goods, one of the most important point is that the cultural shirt in the dissemination at the same time also has practical properties. This allows the brand to be integrated into people's daily lives, increasing the potential impression on customers.

Next to introduce you to a very good cultural shirt design marketing case

1, the United States of America company culture shirt:

United States of America believe that there are not many people do not recognize it! It is said that there are four evil arts in Asia, half of our Chinese PS art is attributed to Meitu, it is Meitu that makes universal PS possible, whether it is Meitu Xiu Xiu or Meitu cell phone, can make a person become 360 dead angles of beauty. The users of Meitu are basically young people nowadays, and the products of Meitu's platform have made a lot of people get rich with the fan effect, so of course Meitu will also use their own fan effect, which is also reflected in their cultural shirts. Of course this is the Meitu culture shirt that is sold to the outside world, and you can buy it on the Meitu official website. The company's internal staff shirts are also nice and simple, featuring Meitu's phonetic alphabet.

Below is the T-shirt recently seen on Meitu's official website. The regiment on the culture shirt is MeituFamily is the seven virtual employees of Meitu. XiaoLongBao chicken is full of pie-in-the-sky imagination of the boss; DaKe is a company with a dream of Netflix receptionist; balloon dinosaurs are administrative, often stealing snacks from the company; space lemon is yellow and bitchy designers; egg boo is a love of beauty product manager; flash rabbit face value, is a favorite marketing department employees; biker bears is a naive character of the programmers. This time MeituFamily and MLGB co-branding, launched a limited edition summer tide TEE, biker bears and flash rabbit as the main character, including adult models and children's models, can be done with couples with can also be worn as a loving parent-child clothing.

2, Jingdong culture shirt:

Jingdong, the most familiar to us is the Jingdong Mall self-owned goods unbeatable delivery speed, which is the biggest difference with Taobao, perhaps this is also the Jingdong can be in Taobao such a strong rival can still grow and resistance to a reason! At least for me personally, the next day delivery is completed to be able to obtain my priority choice. I think this is the core competitiveness of Jingdong.

The most common Jingdong culture shirt is the one worn by their dispatchers, which changes according to the season. Because Jingdong's extremely fast delivery of goods is their biggest feature and advantage, the exclusive deliveryman is also one of their corporate culture, is their distinctive mark, and the carrier of this culture distinctly expressed is the cultural shirt worn by the deliveryman. They have a strong number of delivery staff, which is a powerful force for them to publicize their enterprise, so the color of the clothing of the Jingdong delivery staff is usually red or gray and black.

And the culture shirts for employees within the company are white.

Jingdong has 70% of the distribution staff, basically are doing manual labor, education is not high, some executives proposed that you can talk about letting these people as outsourcing, can reduce the province of 1.7 billion yuan, Liu Qiangdong believes that this is a shame, the money saved is a shameful amount of money. Employee's five insurance and one gold is the money for retirement after 60 years old, he can not earn such money with a clear conscience. Founded an enterprise, the pursuit of money, but also should consider what you really do for society, for each employee. Jingdong every administrative, cleaning, distribution staff have signed a labor contract with the Jingdong company, enjoy the same employee treatment.

"Jingdong, more than 70% of the employees, from the countryside, just like me." The man standing behind Jingdong (Liu Qiangdong) has never forgotten where he came from or what he should do after he soared to power.

In ancient times, the city is full of Zhu Zi Gui, all readers, the ancient scholar has been to: cultivate oneself and family, rule the country and the world as the highest ideal. And in modern times, many entrepreneurs are also using another way to interpret this ideal.

3, Tencent culture shirt:

Right is the Tencent's four mythical beasts, giraffe (integrity), sea oats (enterprising), rhinoceros, rhinoceros bird (cooperation) and nautilus (innovation), people based on biomimicry developed submarines is based on the nautilus, they engaged in these four animals.

Tencent every year to send a cultural shirt, more than 50 yuan a, every year the whole staff will wear, November 11 this day we all wear together to take a group photo. The concept expressed at the time was that we all have the same values in our hearts, and the same values are reflected in our appearances, so we all wear the same clothes and have the same heart.

Beginning with the first set of cultural shirts in 2005, Tencent found that the round-necked T-shirt was particularly suited to the temperament of Internet employees. Regardless of fat and thin wear are very good, Internet people often sedentary, stomach are convex, wear this good.

Later, the culture shirt became a kind of Tencent especially love things, and found that everyone will wear when. Even travel to foreign countries are often encountered, culture shirt into everyone even if they do not know each other, but also know the code word, especially warm.