Faishan Dairy has always been committed to exploring the whole industry chain development model of China's dairy industry, striving to solve the core problem of dairy product safety from the source. After many years, Huishan Dairy has built the most complete whole industry chain in China's dairy industry, covering all aspects of the dairy industry chain, such as pasture planting, concentrate feed processing, breeding of good-breed cows, processing of dairy products, dairy research and development, quality control, etc.
We are proud to announce that Huishan Dairy has built a complete whole industry chain, which covers all aspects of the dairy industry chain.
Faishan Dairy already has nearly 500,000 mu of alfalfa grass and auxiliary feed planting bases, 500,000 tons of special concentrate feed processing plants for dairy cows, nearly 150,000 purebred imported cows, 59 modern self-owned farms, and 4 modern dairy processing production bases. Huishan Dairy has the largest number of large-scale self-operated farms in China, the largest number of Juanxan cow farms in China and the most concentrated alfalfa grass plantation in China. Huishan Dairy is the only large-scale dairy enterprise in China that realizes that all of its milk sources come from large-scale self-operated farms.
Faishan Dairy not only has the most concentrated alfalfa grass planting base in China, but also has a 500,000-ton annual production capacity of special concentrate feed processing plant for dairy cows, which can basically meet the existing demand of farms.
Liaoning is located between 38 and 43 degrees north latitude, and most of the area is in the "golden pasture planting belt and golden corn belt", which is the most advantageous natural resources for Huishan Dairy. The company has selected high-quality alfalfa varieties such as Canadian caribou and American golden queen, and planted alfalfa along the Liaohe and Linghe rivers, which basically meets the needs of the cows in Huishan's farms and realizes the "integration of grass and storage".
Faishan Dairy knows that the construction of milk sources is the key to guaranteeing the safety of dairy products, and over the years has been committed to building the most complete dairy industry chain, promoting the construction of milk sources in China's dairy industry, and fundamentally guaranteeing the safety and quality of milk sources. Huishan Dairy has become the only dairy manufacturing company in China to realize the whole industry chain based on large-scale "self-owned farms".
Since 2003, Huishan Dairy has been importing selected purebred dairy cows from Australia, New Zealand, Uruguay, etc. In 2009, Huishan further set up the strategic development goal of building a dairy industry chain as the core, and has invested in the construction of a cluster of projects of breeding good-breeding dairy cows and dairy product processing in Shenyang, Fushun, Jinzhou, Fuxin, etc. to build the whole industry chain.
Over the years, Huishan has always insisted on importing Holstein and Juanxan cows, and on modernizing its own farms for centralized breeding. All of Huishan Dairy's self-owned farms are located between 38 and 43 degrees north latitude, which is internationally recognized as the mid-temperate monsoon climate for high-quality dairy cattle breeding. With nearly 150,000 cows in stock and 59 modernized self-owned farms, Huishan leads the nation in the number of large-scale self-owned farms.
Faishan Dairy owns China's largest Juanxan dairy farm. Juanxan dairy cows are a rare breed of dairy cattle originating from Jessie's Island in the English Channel, and are protected by a decree issued by the British government. The most important feature of Juanxan cows is that their milk is thick and rich, and their milk fat and milk protein contents are significantly higher than those of ordinary cows, with the quality milk protein content reaching more than 3.6%.
Faishan Dairy is committed to providing consumers with safe and high-quality products. Relying on Faishan's self-owned farms and the whole industry chain development model, Faishan Dairy's product matrix covers a wide range of product categories, including ambient liquid milk, low-temperature liquid milk, yogurt, and infant milk powder.
The perfect production management system and advanced technical support make Huishan Dairy's products have higher quality breakthroughs and quality assurance. 2013 is the beginning of the year, Huishan Dairy officially launched Huishan Golden Queen, Huishan Golden and other series of infant formula products. At the same time, Huishan Dairy is the first domestic enterprise with the qualification of commercial production of desalted whey powder.
With the advantages of safe and secure milk sources and unique products, Huishan Dairy has established a complete channel layout in the dairy market. Covering international hypermarkets, national supermarket chains, local single-store outlets, small supermarket chains and boutiques, it basically realizes multi-level coverage in major sales channels. The good cooperation between traditional and terminal channels makes Huishan's products gradually embark on a high-speed growth path to extend the national market with the leading advantage of the regional market.