It will soon be the day of the opening of Lake Yangcheng, this year's Yangcheng Lake hairy crabs, as always, to reduce production, price increases. However, now for the biggest test for the hairy crab of Yangcheng Lake, and not only other "brothers hairy crab" group siege, public money to buy crab and crab card, crab coupon cold will be the hairy crab from the altar of Yangcheng Lake is now facing the biggest dilemma.

Because of the lake fencing area to reduce the cause of this year's Yangcheng Lake hairy crabs production will decline, the price is expected to rise to the high point of the last three years. Although in recent years, Yangcheng Lake hairy crab prices are still rising all the way, but the main reason is related to the successive reduction in production, a few years ago almost deified Yangcheng Lake hairy crab has actually quietly cooled down. One of the reasons, on the one hand, in the past to group purchases and even public consumption as the main crab card, crab coupons significantly reduced, breaking the Yangcheng Lake hairy crabs of an important channel chain; on the other hand, in the shift to the public consumption is dominated by the production of other lakes, "Crab Brothers" are also through the channel, closer to the civilian price to seize the More and more market. In the past two years, from Jiangsu, Shandong, Zhejiang, Liaoning and other places of hairy crabs have gone on the national people's tables, the original one dominant Yangcheng Lake hairy crabs are experiencing a siege.

Status quo

It's not just the hairy crabs from Yangcheng Lake that are selling well

Over the years, a lot of hairy crabs from other production areas have been living in the shadow of the golden brand, "Yangcheng Lake". The brand effect formed by the hairy crab of Yangcheng Lake has made them both "envious and helpless". Other lakes hairy crabs in some market sales, and even because it is not produced from Yangcheng Lake and was mistaken by consumers as fake, "because many consumers only produced in the minds of Yangcheng Lake can be called hairy crabs, other lakes will be directly called river crabs! There are other lakes crab merchants helplessly to the Beijing Youth Daily reporter expressed this way. Due to the "Yangcheng Lake" this gold sign is too dazzling, so that many domestic was also quite famous hairy crabs over the years can only be subordinate to the "regional brand". But now, more and more "hairy crabs" began to come out of the shadows to build their own brands, efforts to the national market.

With Yangcheng Lake hairy crabs from Jiangsu Province, Taizhou Xinghua hairy crabs, in fact, in the entire Jiangsu Province are very influential, in recent years also began to other regional markets. Here has "China's first county of river crab farming", ecological river crab perennial breeding area of 800,000 mu, annual output of 60,000 tons, output value of 3.5 billion yuan, regardless of production, output value in the whole of Jiangsu Province in the first place, and the completion of the country's only on-line price index of river crabs and the country's largest river crab market, and even become the province and even the national river crab price wind vane. National river crab price weathervane, was named "China's first market for river crabs", the annual turnover of nearly 10 billion yuan. But I'm afraid that in Beijing, Guangzhou, such as hairy crab hot city, familiar with the Xinghua crab is not many people.

Also located in Jiangsu, Sihong hairy crabs focus on strengthening the quality of hairy crabs to focus on "ecological crab farming", a lot of ecological farming technology in the country is the first, Hongze Lake hairy crabs are also known as "China's cleanest crab", is the national-level export hairy crab quality and safety demonstration zone. Hongze Lake is also known as "the cleanest crab in China" and is a national-level quality and safety demonstration zone for exported hairy crabs. Here a large number of orders from Japan, South Korea, Singapore, Malaysia, the United Arab Emirates and other countries, as well as Hong Kong, Taiwan, China, has been the first county-level exports in Jiangsu Province for 11 consecutive years. Here a few years ago, Taiwan Unity Group's 5,500 convenience stores are equipped with sales outlets in Hongze Lake hairy crabs, can be said to be "famous". In the past few years, Hongze Lake hairy crabs vigorously develop the market, sales have been second only to Yangcheng Lake hairy crabs, ranked second.

In addition, China's Liaoning Panjin, Shandong Huanghekou, Zhejiang Luoma Lake, Jiangsu Taihu Lake and Good City Lake and other places have a large number of gate crab farming, in recent years have also begun to strengthen the brand promotion and product output, these "crab brothers" are on the Yangcheng Lake hairy crabs to form a closed circle of the trend *** with the seizure of the market.

Chinese Aquatic Products Circulation and Processing Association River Crab Branch of a data show that, in fact, China's annual output of river crabs, more than 400 crabs per, from Yangcheng Lake only one. This means that China's river crab industry is actually much more than Yangcheng Lake. "'Yangcheng Lake' has almost become synonymous with hairy crabs, and although it has a huge boost to the regional economy, it's actually not the best model for industry development as far as the whole country is concerned." An industry expert told the Beiqing Daily reporter, "'one side of the water and soil feeds one side of the crab', China's vast expanse, climate, water quality and other conditions are not the same, the growth of crabs in different waters have their own special characteristics, it is impossible to say where it is the best, balanced development of the national industrial structure is the most beneficial. "

Difficultiesrealm

Excessive brand value into the Yangcheng Lake hairy crabs disadvantage

But now for Yangcheng Lake hairy crabs in fact also encountered test, not only is other "Brother hairy crab" group siege, public money to buy crab and crab card, crab coupon cold Yangcheng Lake hairy crab from the altar down is the biggest predicament it is now facing.

High prices once made Yangcheng Lake hairy crabs throughout the industry chain are lucrative, but the high price model also reverse pushed up a variety of costs. "Even the purchasing cost of Yangcheng Lake hairy crabs' anklets is much more expensive than other places!" A local crab breeder told the Beiqing Daily reporter. When the market is smooth, a lot of contradictions are covered up; the market turns cold, the whole industry chain is difficult to make.

The original crab card, crab coupon prevalent, many are group purchasing, the price is higher at all, no one counted, but in the past few years the main body of consumption of hairy crabs began to turn to the individual, the consumer began to measure the cost-effective carefully: for "Yangcheng Lake" this golden sign how much money is reasonable? In this case, stacked too high brand value-added instead of becoming a disadvantage of Yangcheng Lake hairy crabs, which is also the other lake hairy crabs more and more active in the past few years to share the reason for the market of Yangcheng Lake hairy crabs.

One interesting phenomenon is that the Yangcheng Lake is located in Suzhou, the locals seem to Yangcheng Lake hairy crab preference is far less than outsiders. Yangcheng Lake, a variety of crab museums are basically filled with Shanghai people and Jiangsu neighboring regions of diners, while Suzhou locals often eat Taihu Lake crab, locals believe that "can not eat too much difference, but the price difference is quite large.

Counterfeit

In the origin may not eat the real Yangcheng Lake hairy crabs

On the other hand, rampant counterfeiting also makes many individual consumers to buy Yangcheng Lake hairy crabs have concerns: since more money to buy may not be the real thing, it would be better to spend less money to buy the other Hairy crab. In the first few years of Yangcheng Lake hairy crabs crab card, crab vouchers almost become the circulation of securities, we send gifts to send to pay more attention to the amount of crab vouchers, but for eating is not the real Yangcheng Lake hairy crabs and do not care very much about it, because the people who eat crabs are not their own money to buy.

A reluctant to disclose the name of the industry told the Beijing Youth Daily reporter, in fact, even in the origin may not eat is the real Yangcheng Lake hairy crabs. This is also the local management to answer the question of "what percentage of the annual market Yangcheng Lake hairy crabs are counterfeit" is very entangled reasons: say more will hit the confidence of people to buy crabs so that the real goods are also not good for sale, say less and the opposite of the market for the fake endorsement.