Lead: Nowadays, business plans are used in many places. A perfect business plan can enhance the self-confidence of entrepreneurs, and make entrepreneurs feel more easily controlled and more confident in business. Presumably, many people are worried about how to make a business plan. The following is the business plan of syb tea shop that I have compiled for you. Welcome to read and collect it.
I. Introduction of the Project
(1) Project background
Tea was born in Tai 'an District, Taipei in 2007. Adhering to the idea of making every cup of tea carefully and making every customer feel healthier and more delicious, tea has developed from a small bubble tea store in the business circle of National Taiwan University into a boutique fashion tea chain company with nearly 200 stores in Taiwan Province in just five years. Admiring the long-standing tea culture in mainland China, I deeply feel that tea entered the mainland market in 20 12, despite the contention of a hundred schools of thought in the mainland beverage market, in order to let more Chinese people experience the high-quality Taiwan Province tea culture through the provision of quality tea service in franchise chain.
(2) Project introduction
"Brand is the guarantee of quality". Although some people say that they are not superstitious about brands, they still agree with this statement in their hearts. Opening a brand milk tea shop will make consumers feel more at ease. Tea insists on always insisting on quality and health! Achieve the first brand of healthy drinks! The principle of product development, to bring the healthiest products to consumers has always been the pursuit.
(3) Market prospect
At present, milk tea is sold now, which is one of the favorite drinks of young people and urban white-collar workers. Drinking milk tea has become a fashion trend. And with the popularity of milk tea, their demand for milk tea will be greater, and the milk tea market will be broader. Moreover, there is no difference between the off-season and the peak season, and milk tea can be made all year round. The ups and downs of the market will not be too great, and the income is guaranteed.
The target consumers of tea are young people and urban white-collar workers, which are in line with the mainstream consumer groups of milk tea. Its market segment is the mid-range market, highlighting quality. With the improvement of people's living standards, their requirements for quality are getting higher and higher, and inferior milk tea will inevitably be eliminated, and it is an inevitable trend that milk tea tends to be quality.
Second, the industry analysis
(A) the status quo of the industry
The beverage industry to which milk tea belongs is constantly developing, and various products emerge in an endless stream, and milk tea is developing rapidly because of its variety and changeable taste. With the emergence of bubble tea, Taiwan Province, milk tea has quickly swept the country, and various milk tea shops have mushroomed in the streets of the city. After more than ten years of evolution and development, consumers tend to be more rational in their consumption of milk tea and pay more attention to its quality. This has slowed down the development of milk tea shops, and investors have become more sophisticated about the quality of milk tea.
The rapid development of tea shops also means fierce competition for milk tea. Milk tea is also developing in two opposite directions: first, middle and low-grade milk tea shops are fighting price wars to win more customers; The other is the quality of high-end tea shops, with excellent quality, good environment and high price. Both have their own consumer groups, but the consumers of milk tea are more middle-class people. Therefore, a tea shop with moderate price and guaranteed quality will be more favored by consumers.
(B) SWOT analysis
Advantage analysis
(1) Milk tea is now sold and consumed immediately. Moreover, most products of the tea shop can be used as both cold drinks and hot drinks, and there is a market all year round.
(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary materials and adding materials. The main ingredients are red beans, peanuts, pearls, raisins and so on. Therefore, while drinking milk tea, there is also the pleasure of "eating". Other drinks provide a single additive, which cannot be compared with milk tea.
(3) The facade can be large or small, with small one-time investment, low risk, short investment return period and high rate of return.
(4) The technical threshold for opening a tea shop is low, and the operation is simple. It can be operated in a few days after training, and there are few operators, usually about three.
(5) Milk tea has several series of 10/00, and there are many kinds of products with strong selectivity. Milk tea includes milk tea, fruit juice, tea, smoothies and coffee series.
(6) The brand and quality of milk tea are guaranteed, and the product development principle of "zero creamer and zero fruit powder" is adhered to.
Weaknesses: disadvantage analysis
(1) The low financial and technical threshold of tea shops is both an advantage and a disadvantage. Because of the low threshold of capital and technology, there are many people who can open milk tea shops, and the milk tea market can easily reach saturation, and the focus of competition is on price competition.
(2) The added value of milk tea is low, and the memorable connotation cannot be excavated.
(3) The business of tea shop depends largely on the location of the store. Consumers who buy milk tea generally conform to the principle of proximity, and they will not run far for a cup of milk tea.
(4) The quality of the shop products directly depends on the quality of the raw materials he uses. Moreover, the source of raw materials is transparent, and successful stores are easily copied by others, making it difficult for the store to operate for a long time.
(5) Due to the propaganda of the media, consumers' cognition of milk tea is wrong, and they think that milk tea is "pigment water with essence and sugar".
(6) Without the ability to research and develop raw materials, we can only passively accept raw materials provided by manufacturers, so that our own products are not unique.
Opportunities: opportunity analysis
With the continuous promotion of milk tea, the "zero milk essence and zero fruit powder" emphasized by milk tea has formed a deep impression in the minds of some consumers, and it is used as a quality standard to measure milk tea. Therefore, as long as milk tea franchisees spare no effort to publicize and emphasize this concept in the process of opening a store, so that it is deeply rooted in the hearts of the people, consumers will regard it as the quality standard for evaluating milk tea. When other brands can't do this, they will naturally choose milk tea. "Zero creamer and zero fruit powder" is the USP of milk tea, which is a unique consumption proposition.
Threats: threat analysis
(1) The quality of tea shops is uneven, and the price of middle and low-grade tea shops is relatively low, which is attractive to some consumers.
(2) Milk tea is an alternative product, and consumers can choose other drinks to replace milk tea. Therefore, opening a milk tea shop should not only compete with other milk teas, but also compete with other kinds of drinks.
Third, product introduction
Milk tea has developed more than 10 series and more than 100 products, which are divided into three types: cold, warm and hot, and have markets all year round. Moreover, milk tea will launch new products every season, as the main product of this season, to ensure the upgrading of products. The milk tea menu can be adjusted freely according to the local actual situation and sales situation.
Fourth, store location
In addition to the location around the university, we can also focus on the development trends of regional economy, income level, planning and population quality, and focus on the passenger flow, the quality and quantity of purchasing power and the quality of the shops themselves, so as to select the shops with low cost and great value-added potential. Specific reference is as follows:
Regional store location selection
A shopping mall/supermarket/commercial pedestrian street in the business district
Food and beverage area flavor food street p paging title e
Recreation area playground/large entertainment square/tourist resort
Universities/primary and secondary schools in the campus area
Business district office building
There are four elements to pay attention to when choosing a store:
First, the location of the gold content of passenger flow must pay attention to the flow of people, consumer groups and purchasing power, etc. The size of passenger flow directly affects the income.
Second, the forward-looking site selection pays attention to policy changes such as municipal planning, demolition and transformation, turning obscure places into golden lots and business opportunities in developing lots.
Third, the cost-effective ratio of shops is different in lots, surrounding environment, traffic conditions, etc., and there is a big gap in store rent. We should fully consider the cost-effective ratio of shops. For franchisees stationed in commercial squares, besides considering the rent price, we should pay more attention to the management and business model of shopping malls.
Fourth: the alliance breaks up parts into whole parts, associates with merchants with good lots, and sublets space, so as to have a good location and save a lot of money.
In addition, to open a shop, you need to apply for an industrial and commercial business license, a tax registration certificate, and a health permit, respectively, in the industrial and commercial bureau, the tax bureau, and the health station. The price of the permit varies from place to place. For details, please go to the place where the permit is issued.
Five, store personnel planning
It is better to have three or four storefronts, which are divided into three classes: morning, middle and evening, and take turns alternately. General store operators should ensure that there are more than two people, and there are few people in the morning and evening, so only one person can be arranged on duty. According to the performance of the store, we can also formulate a reward and punishment system, and give them appropriate rewards and punishments according to their performance, which can stimulate their enthusiasm for work.
Six, marketing strategy
When opening business and holidays, doing some activities can attract consumers' attention and increase sales. When the business is dull, you can also do some activities and use various means to stimulate the market and increase sales. The milk tea company has developed a promotion manual with cases of holiday activities throughout the year, which can be used for appropriate reference by store managers who don't know how to do the activities.
VII. Financial Revenue and Expenditure
As shown in figure:
Name of investment analysis project storefront
The initial investment brand joining fee is 20,000 yuan (the first and the top five companies in the region join, and the joining fee is exempted and more preferential treatment is enjoyed).
Quality guarantee (refundable) 5000 yuan
The equipment cost is 9000 yuan
Decoration fee (depending on the size of the facade) 1 1000 yuan.
The first purchase of raw materials (according to personal circumstances) is 8000 yuan.
The total is 50000 yuan.
Monthly input cost of raw materials (calculated as percentage of gross profit) 15000 yuan/month.
Rent (subject to local conditions) 2500 yuan/month.
Salary of personnel (subject to actual employment) 1200 yuan/person *2=2400 yuan.
Equipment loss 80 yuan/month
Miscellaneous expenses such as water and electricity 1000 yuan/month
Total 20980 yuan
Monthly Income Business Hours 9: 00am-22:
Average consumption 4 yuan/person
Daily income (depending on the flow of people) 1200 yuan
The monthly income is 36,000 yuan
Profit amount monthly net profit 15020 yuan
Annual net profit 180240 yuan
VIII. Risk and Risk Management
(1) Received counterfeit banknotes: It is best to prepare a banknote detector. Not only those in 50 yuan and 100 yuan need to be inspected, but also those in 20 yuan have counterfeit banknotes. It is better to check them. We should also prevent some people from cheating when paying.
(2) Missing the bill: When there are many people, don't panic when the guests rush to prevent some people from taking drinks without paying.
(3) Theft: Take anti-theft measures, and install a surveillance camera if possible.
Nine, long-term planning
After a store is successful, it will choose to open more stores. If several stores are successful, it will further choose to be the agent of milk tea, forming a scale effect.
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