KFC is an American chain restaurant brand Du. After entering the China market, Zhizhi established China Road KFC Co., Ltd., which is responsible for the operation, management and promotion of the domestic market. Starting from 199 1, we expanded the market by chain operation. Now there are many chain stores all over the country, and their influence and popularity are obvious to all. As an American multinational chain restaurant, it is also one of the top fast food fried chicken chain enterprises in the world. Kfc KFC joining application form
The brand was founded by Colonel Harland Sanders, and it has been 80 years since 1939 was founded. The company is headquartered in Louisville, Kentucky. The main business items are fried chicken and other fast food. Its appearance provides convenient dining service for people, and also changes people's dining habits and life concepts. According to the development of the times and the change of life pursuit, it is constantly created and improved, so as to keep pace with the times, especially in the management system.
KFC now belongs to Yum! Brands. Brand group. In order to get long-term development, we have also formulated a brand development strategy and formed an alliance with Pepsi, which has strengthened our strength and enhanced our brand value and market position. This kind of resource sharing and strong alliance can play a better experience and create more value and benefits. Pepsi's carbonated drinks are regularly sold every year, and the turnover is also increasing. It has also successfully established a market and achieved a huge scale and marketing network.
In recent years, the company began to change its development strategy, dividing restaurants into high-priced restaurants and low-priced restaurants, thus expanding the coverage of consumer groups, which is also the key to its rapid development in the market. Whether it is product research and development or brand marketing and promotion, we have invested a lot of money and achieved further success with a brand-new business development model, especially in the China market.
Kfc KFC joining advantage
1. Humanized and intelligent choice, various types of franchise stores are available for franchisees to choose from. At present, there are both high-priced restaurants and low-priced restaurants. The market positioning is accurate and the coverage of consumer groups is increasing rapidly. The size of the store and the location of the business circle can also be based on their actual situation. Of course, the headquarters will also provide support and guidance to ensure the feasibility of wise choice. After making a reasonable plan to control costs, there will be no worries.
2. The brand itself has a high reputation, which can be said to be a model and benchmark of western fast food. After enjoying the right to use brand trademarks, you can make full use of brand advantages and gain public recognition and trust easily. Moreover, the chain system is also unified. At this time, no matter the overall image, the clothing of the clerk, the tableware, tables and chairs and equipment used in the store are the same, so as to better identify the brand and let the patrons continue.
3. The headquarters has its own raw material supply chain, and has reached cooperative relations with many enterprises and manufacturers. These raw materials and equipment are directly provided to franchisees, and there will be free after-sales service at the same time as preferential policies. There is no need to worry about equipment failure or product quality problems that will hinder normal operation. Have their own logistics distribution team, and constantly improve the distribution system, making it easier for franchisees to save money.
Over the years, KFC has formed its own operating system and management mode, and achieved success. Every franchise store will get this standard operation and management manual. It is very convenient and quick to copy the store directly according to the successful cases, and it is easy to succeed if you take fewer detours. In addition, the headquarters regularly put advertisements to provide publicity and promotion support. When brand awareness is constantly improving, stores can get more benefits.
5. Breakthrough in marketing can also greatly promote the development of franchise stores. No matter before opening or during holidays, marketing plans will be planned, especially after cooperation with some group buying platforms, discounts will be more. Providing take-out and group buying, and providing in-store catering services to enhance customers' dining experience will greatly increase the popularity of the store and quickly occupy a place in the market, and its ability is beyond doubt.
Kfc KFC joining process
1, cooperative consultation
Franchisees consult online customer service cooperation and ask KFC about joining KFC.
2. Field test
Visit the headquarters, introduce the project, visit the training base, and ask questions.
3. Qualification assessment
Fill in the application form for joining, and the Head Office will evaluate the joining qualification according to the relevant information submitted by the applicant.
Step 4 sign a contract
After the qualification examination, the two parties formally signed a franchise contract.
5. Choose a location to set up a store.
According to the site selection provided by KFC franchisees, determine the feasibility of the project site selection.
6. Shop decoration
The design department provides decoration scheme and gives guidance.
7. Personnel training
According to the opening plan, send personnel to the headquarters direct store to receive practical training in advance.
8. Preparation for business opening
① Determine the opening hours. (2) determine the opening discount and publicity in advance. ③ Determine the content and process of open activities. (4) Trial operation depends on the operation situation, and if there are any deficiencies, handle them in time.
9. start business
The headquarters continues to pay attention to the operation of KFC franchisees and give business guidance and help.