In order to stimulate entrepreneurs’ desire to join, many brands will use the gimmick of “zero franchise fee”, with only a few hundred yuan per month in brand usage fees and hosting fees. But brands always have to make money, and the small part of the franchise fee will be recovered from the cost of equipment and materials in disguise. Many brands will stipulate the specifications for franchisees to purchase materials for the first time, which usually starts at tens of thousands. What's more, some brands promise to give you a complete set of equipment as long as you join, but don't think that it's really free of charge. Logistics fees, management fees, installation fees, etc. There is no way to escape, and the cost will not be less than the price of buying equipment. Sending a decoration design plan is actually a gift of the store decoration design plan, which is just a drawing. However, if you want to change the design plan to be more in line with the actual situation of the store, you need to pay, and you will still have to pay for subsequent decoration. Some quick-recruitment companies make money from decoration design. In fact, as long as you don't want to take advantage, this kind of routine can be easily avoided. There is no promise in the contract. Before joining the company, some sales staff will use various words to promote cooperation, and may make promises in certain aspects, such as franchise discounts, follow-up services, product and equipment discounts, etc. For brand franchises that are on the right track, these commitments will be implemented in the contract terms, but some quick recruitment companies will not mention these in the contract. Therefore, if franchisees do not read the contract carefully and sign directly, they will be in a dilemma. Managed operation All participating brands currently on the market will provide this service in order to reduce the operating pressure of restaurants. However, some companies will charge service fees in the name of hosting, but in actual practice they just provide some outdated marketing plans. What's worse is that some companies may not have relevant operators at all and are just scamming money. Single Category Although small restaurants now pay attention to being small and beautiful, the core competitiveness of catering is products after all. If the product is not upgraded, it will be eliminated from the market sooner or later. Franchise stores generally rely on ramp-up innovation at the headquarters for new products, but some brands have never fulfilled their commitment to developing new products. Not all catering brands are full of traps. Good catering companies are quite complete in terms of franchise process and supply chain system. So how to judge whether a franchise brand is reliable? A complete supply chain. For example, Keyu Kefan has its own supply chain system and builds its own factory. The raw materials are processed in the central kitchen and directly distributed to stores across the country. More importantly, catering companies can lower the purchase price of such a large amount of raw materials, so that the purchase price of franchisees will also be reduced, thereby reducing the store's raw material expenditure costs. Guaranteed logistics is always a place where fish can be eaten and can be improved and improved to ensure a continuous chain of ingredients during transportation. The headquarters has its own logistics system and in turn provides raw materials to the stores, but eggs cannot be put in one basket. The headquarters will also use third-party logistics to assist transportation to reduce transportation risks and enable stores to receive complete goods on time. Directly-operated stores A good catering project must have its own directly-operated stores. How could you not do a truly profitable project yourself? Keyukfan has many directly-operated stores and has also entered the canteens of major universities. Franchisees are also welcome to visit our direct stores and headquarters. Even if any franchise brand is full of hype and will make everyone excited, you must go to the directly-operated store to inspect, wait quietly for a while, and calculate the traffic flow and turnover. If a franchise brand perfectly meets the above three points, then their commitments, such as the above-mentioned franchise discounts, delivery of decoration design plans, managed operations and other services, are also trustworthy. What we really need to be wary of are those Kuaishou recruitment companies. They have only one direct store or no store at all. They just rely on the salesperson's description to trick entrepreneurs into joining, but they can't be contacted after joining.