SYB Entrepreneurship Plan
Everyone has a dream of starting a business, but many people are unable to start. To this end, I have specially compiled a business plan about SYB for readers, I hope it will be helpful to you.
SYB Business Plan Part 1
1. The potential and trends of convenience stores
In recent years, due to the increasing number of large-scale stores, small and medium-sized stores have Due to the backwardness in product varieties, business projects, and business concepts, as well as high operating costs, the living space has become smaller and smaller, which has triggered changes in business formats, resulting in another business format that is located in supermarkets and small grocery stores - -convenience store.
Convenience stores are mainly small supermarkets opened for the convenience of surrounding residents or people. They are a retail format that exists on the edge of the business district market of large comprehensive stores and shopping malls.
A retail format that mainly operates a complete range of business items and deals in daily fast-moving consumer goods. It is mainly opened in various communities and places with a large floating population and fast-moving consumer goods, or near schools. The business district generally only covers the surrounding 200M range.
The management of convenience stores should firmly grasp the blank spots in the market of large-scale stores, take convenience for consumers as the premise, and provide consumers with a convenient and fast shopping environment in order to win over consumers.
Mainly engaged in fast-moving consumer goods, daily necessities, books and newspapers, chargeable business agencies, pastries, fruits and vegetables and other commodities.
Because it has the operating characteristics of a supermarket, the operating cost, price and convenience advantages of a grocery store, it quickly won the favor of consumers, and thus developed rapidly and formed a chain operation.
In the future, as the pace of life continues to accelerate, first, comprehensive large-scale stores, and second, convenient and fast convenience store operations should be the development trend of the retail industry.
Due to the relatively low level of economic income in China and its late start, there are currently no outstanding companies in the convenience store format. Everyone is groping while doing it, resulting in slow development of the format.
2. Site Selection
(1) Business District Concept
The business district of convenience stores is generally located within a straight-line distance of 0-200 meters from the store, and exceeds The effect of 200 meters is relatively poor, and the operating area is generally 60-200 square meters.
(2) Business location selection
Generally they are in the community (with its own business district) and popular places on the roadside, or next to hypermarkets (with the help of other people’s business districts) business district), in order to achieve their own business profits.
III. Investment Plan
(1) CI Design
1. The corporate logo should clearly reflect the convenience store’s business information and conform to the convenience store’s Business characteristics, and must be able to effectively combine existing resources to design the CI of the enterprise.
It is necessary to design the corporate logo of the convenience store chain to reflect the operating characteristics of Sunshine Supermarket.
2. Corporate philosophy
Provide convenient shopping conditions for the public
Provide consumers with high-quality services
Provide consumers with suitable Products
(2) Investment plan
1. Fixed facilities
Ceiling - the decoration of convenience stores does not need to be luxurious, as long as it conforms to its own business characteristics. And it can leave customers with a clean and comfortable environment. Generally, you only need to use a white ceiling or other warm-colored ceilings. However, you should pay more attention to the matching when laying out and decorating. The more common ones are white putty ceiling, or Drywall.
Ground floor - Convenience stores are open for a long time and mainly sell daily food (food sales account for 50-60%), so the colors of the store are required to be relatively light and bright. Fresh and fresh. Due to the reflection effect of light on the ground, store floors are generally required to be mainly plain and light-colored. Milky white or beige floors are generally used.
Signboard - The signboard of a convenience store is generally equivalent to the street width of the store. There is no need to consider luxury when making it. It only needs to match its own characteristics, effectively fit the business characteristics of the company, and conform to the convenience store itself. Features, if necessary, in order to save costs, you can also consider sponsoring the production by enterprises.
The floor in front of the store - as long as it is flat, easy to maintain hygiene, and will not cause too much dust, usually a plain floor or a cement floor will be used directly.
Wall - In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall. They can also use advertising pictures for decoration with the purpose of highlighting the commercial atmosphere. When using advertising pictures It is generally required to use light box films with higher reflectivity.
Lighting - mainly white or warm colors, most of which use white fluorescent tubes. Under normal circumstances, it is necessary to maintain a lamp tube of 10-15 square meters to make the luminosity meet the business needs. .
Sounds - In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power speakers, and mainly use open and soothing background music.
2. Business equipment
Computer - Generally, each store is equipped with a cash register. Its functions are both front and back, and there is no need to equip a special back-end operating system.
Software - connected to the headquarters, all stores use the software system uniformly to facilitate management and monitoring by the headquarters, and the headquarters can conduct inventory management according to the system.
Cashier counter - cashier counter and management workbench.
Shelves - In terms of square meters, one set of shelves is required for every 4-4.5 square meters. You only need to use ordinary shelves.
Freezer - Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one is a beverage and beer cabinet, and the other is a dedicated ice cream freezer.
Other equipment - such as book cabinets and pastry cabinets, can be added according to the needs of the business projects.
3. Commodities
In the product structure of convenience stores, food accounts for 50%, daily cosmetics 20%, daily necessities 20%, and other 10%. About single products Count 2000 to 3000 species.
3. Business philosophy
1. Meet the needs of target consumers - because convenience stores operate fast-moving consumer goods, they generally choose products that are commonly sold within the store as their products. When selling goods, we mainly focus on small inventory and fast turnover
2. Provide convenience for consumers - nearby purchasing conditions, door-to-door delivery can be appropriately considered, and business projects should be based on the needs of surrounding residents. Configuration
4. Management and operation
1. System management
In the operation process of chain convenience stores, management and efficiency are closely related. Therefore, system Professional management is very important in the operation process.
Relevant management systems include:
Attendance system, health management system, report management system, energy consumption management system, equipment management system, fixed assets management system Procurement Management System Cash Management System Wage Payment Management Regulations Employee Guarantee System Managerial Authority Regulations Employee Reward and Punishment System Employee Work System Shelf Operation Management System Commodity Distribution Management System Warehouse Management System Meeting Management System Consumables Receipt Management System Communication Equipment and Equipment Management system
2 Product management is to maintain the image of the company and ensure that customers can buy fresh products that meet their requirements in the store. The relevant systems are: product entry system, product sales report, purchase report Slow-selling report, best-selling product statistical table, reward and penalty system for products, product equipment reporting system, handling of nearby products, product sales assessment, management system for promotional products
3 Inventory management Since the turnover of goods in convenience stores is very small, so In the operation process, a strict commodity management system can effectively prevent unsaleable goods, improve the turnover rate of goods, and establish an effective commodity distribution mechanism. The relevant systems include inventory reports, management of inventory limits, commodity turnover cycles, and inventory reference adjustments. Goods Application Form Return Management Regulations Inventory Turnover Assessment Merchandise Distribution Management System Assessment of Slow-Selling Goods
4 System Management Systematic, information-based, and digital management can effectively reduce the loss of goods and strengthen the relationship between stores. Frequency of communication can quickly realize the flow of goods, thereby making the flow of funds more effective and promoting the healthy development of enterprises. Therefore, chain stores must connect their computer systems for unified management to improve work accuracy and efficiency. Related systems There are operator management regulations, operator authority, operator confidentiality regulations, establishment of the relationship between turnover and employee wages
a) Loss management Develop an effective loss prevention system, improve employees’ loss prevention awareness, and give full play to employees Loss prevention enthusiasm, effective loss prevention and reduction measures, relevant systems include opinions on employee internal theft, loss management regulations, loss reward and punishment system, consumables management, management regulations on theft and loss
b) Promotion management Implementing a unified promotion policy will help enhance the image of the company, promote product sales, integrate promotional resources, and realize the rationalization and full utilization of resources. Relevant systems include promotion management regulations, promotion application implementation assessment
5. Investment analysis budget is calculated based on 120 square meters (single store)
A fixed facilities:
< p> First phase (i.e. before opening) ceiling + wall: direct putty (12120) 3.5/square meter = 840 yuan Water and electricity equipment: 2500 yuan floor; 120 square meters 6 + 600 + 120 square meters 12 = 2760 yuan Outside the shop: 2030 square meters = 600 yuan store recruitment: 20 square meters 30 = 600 yuan, total 8425027660600=7300 yuanB business equipment shelves:
280218030= 11,000 yuan computer cashier equipment: 35050800=4800 yuan SYB Entrepreneurship Plan Part 2
The ensuing "coffee culture" fills every moment of life. Whether at home, in the office or in various social situations, people are drinking coffee.
1. Reasons for starting a business
As people’s pace of life is getting faster and faster, competition is becoming more and more fierce.
People's mental pressure is also increasing. In the few free time every day, it has become more and more people's dream to have a quiet and comfortable place to sit down, drink a drink, chat with friends and relax themselves. choose.
Under such circumstances, coffee shops are undoubtedly a good choice. Where there is demand, there is consumption. The style of the coffee shop, the taste of the coffee, and the soft music in the coffee shop. All of these enable coffee shops to relieve people's stress to a great extent and bring them a sense of comfort. The younger students undoubtedly also like this romantic atmosphere.
However, the consumption of high-end coffee shops is too high, and they are not suitable for most people’s short-term leisure enjoyment, and they cannot well meet the needs of some customers for quick takeaway. Therefore, small coffee shops can better meet most people’s needs for coffee shops.
2. Address selection
The location of the coffee shop should be near schools, companies, and places where enterprises are concentrated. The location should not be located in a busy city that is too public. Some not-so-secluded streets not far from the busy city can meet the needs and reduce the rent cost without affecting the passenger flow.
3. Store decoration
The decoration of a small coffee shop should be in the form of booths, which is the same as most cold drink shops, but it needs some differences. Most of the people who come to coffee shops need a relatively quiet environment where they can chat with friends without being affected by other customers, so they should be separated into compartments with wooden boards and curtains. The seats should be comfortable, and the overall color tone should not be too warm to make guests feel lively. To allow guests to achieve a relaxing effect, both physically and mentally.
Card seats can be divided into three categories, single card seats, couple card seats and multi-person card seats. The single booth is convenient for some guests who come alone to find their own space, the couple booth is suitable for the needs of most young couples, and the multi-person booth can provide guests with a space for collective consumption, relaxation, and discussion.
The overall light should not be too strong, and places with too strong sunlight should be avoided.
The overall size should be controlled at about 100 square meters. If it is too small, it will easily give customers a sense of oppression. If it is too large, it will easily cause a waste of space and is not conducive to cost savings.
4. Employee Selection
A small coffee shop does not need too many people to hire, just 4 people for 3 shifts plus a store manager. It is not suitable to use temporary staff, but it can have 1 - 2 long-term part-time jobs. The part-time jobs are mainly for students. They are mainly responsible for weekend work. This not only helps weekend employees rest, reduces employee pressure, but also provides positions for college students. At the same time, part-time employees can also reduce operating costs. But part-time employees need to be chosen carefully and must be long-term. Otherwise, it may increase employee training costs and have the opposite effect.
Employees must be uniformly dressed, have a good attitude, and smile. Female employees should not wear too much makeup. Standard Mandarin communication is required.
5. Main customers
The consumer group of coffee shops is not fixed, and the consumer groups are broad enough. People from every class may become potential customers of coffee shops, but the main ones are Mainly students and young white-collar workers.
6. In-store products
The products of the coffee shop should include drinks and some exquisite freshly baked foods.
Beverage options include coffee and freshly squeezed juice. It is not easy to have too many types, giving customers a unique feeling. And
There should be hot and cold options. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. You also need to have your own signature coffee to increase the reputation of your coffee shop and give some customers who have no specific coffee consumption orientation an easily acceptable choice. There are two options for take-out and in-store consumption. For in-store consumption, use exquisite coffee cups, and use different cups for different types of coffee. For take-out, a unified take-out paper cup with the store's logo should be used to improve the coffee shop's image. visibility.
The food category includes freshly baked waffles, freshly baked small cakes, chocolate cakes and other exquisite foods. It is not easy to have staple food. The main purpose of a small coffee shop is to provide guests with a leisure time to relax and communicate. You should not become a place where you eat to satisfy your hunger. Although the customer's meal consumption is lost, it can create a sense of identity among more customers, bring more customers after the meal, and open unlimited business hours throughout the day. At the same time, it avoids customers’ disgust towards the coffee shop being messy and unprofessional.
At the same time, there should be wifi in the store to provide customers with work or entertainment.
7. Store investment
Rent 30,000/year for 100 square meters. Employee wages 2,500-4,000/month.
Part-time employees 40/day. Bonuses will be paid in half a year.
Store decoration of RMB 100,000 including booths, compartments and bar interior decorations
In-store investment of RMB 100,000 including coffee machine, air conditioner, roasting machine, cash register, computer tableware
8. Profit return
Annual turnover 250,000-300,000 yuan
Annual operating cost 130,000-150,000 yuan, including raw material purchase, various expenses, and employee wages. Annual profit 120,000-150,000 yuan, annual net profit The investment payback period of RMB 100,000 to RMB 130,000 is 3 years.
9. Operation and development
The store should have a preferential period for a certain period of time in the early stage, which is open to all customers who come to the store and provides membership cards and discounts. Bad Day Shao Di 2⑶Ye Qianli Biography is mainly aimed at school students and young white-collar workers. At the same time, you can invite the store owner and staff to taste the products in the store to increase the popularity of the store. After the store's popularity increases, the comprehensive discounts can be gradually cancelled, and the price can gradually return to normal prices. SYB Entrepreneurship Plan Chapter 3
1. Project Introduction
Due to limited funds of only 50,000 yuan, I thought about it and found no better project, and I was short of time and had no better project. For good inspiration, let’s take a traditional industry for the time being, the clothing industry.
My project is to engage in the clothing industry and open a women's clothing store.
Before choosing an industry, I first measured how much entrepreneurial capital I had, which was 50,000 yuan. Because the total investment in various industries ranges from high to low, and each industry is different. Therefore, you should first measure which industries you can use the funds you have, and then make further plans.
The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the cost of the project is low, and it is easy to enter and start. And I am also a little interested in clothing. It is a combination of interest and career, haha.
2. Store location selection
The choice of location has a great impact on the future operation of the store, so be sure to find a store with a good business district location. After investigation, I found that the Xinzhuang business district in Minhang is good. Minhang District is one of the main residential areas developed in Shanghai, and Xinzhuang is the center of Minhang. The transportation here is developed, the population is dense, and the market is no problem.
Moreover, a large-scale Asian commodity trading center will be built here in the future, with broad prospects. In the end, I chose the store on Shuiqing Road in Xinzhuang. There is a bus stop just next to the store, and there is a big road in front, where people come and go no matter day or night. And there is a subway station a hundred meters away, so the flow of people can be imagined.
It is surrounded by old residential areas, with a large fixed population, mature land and strong consumption power. In addition, I found that there are a few clothing stores on this street, but most of them are high-end, expensive, and have monotonous and sparse styles. Usually few people visit.
Because although there are many residents here, most of them are ordinary people and there are few rich people, so it is not suitable for selling high-end consumer goods. Although there is a large flow of people here, most of them are working people, and their spending power is medium to low. My positioning is that the mid-to-low range meets market demand. At the same time, there is no conflict with other stores, and the differences exist.
The rent of the store is not high, 5,000 yuan/month, you pay three and get one, (this is the case in Shanghai). After finding a store, the next step is to sign a contract with the landlord. Moreover, this action cannot be taken too early and can only be carried out after the previous steps have been completed. Because once you sign a contract with the landlord, you start paying the rent, and there will naturally be time pressure.
Therefore, before I signed the contract with the landlord, I prepared all the preparatory work and written data (including the application for business licenses, etc., which I will not go into here). When signing a contract with the landlord, it is best not to make the lease term too short. If you only sign for one year, you may have to start recycling after one year, but the store will be taken back by the landlord.
The lease term is three to four years. The ideal contract period. The contract I signed is for three years. Even if there is a problem with the operation in the future, I can sublet it out (the rent here has been rising). After the store is leased, it will require a period of decoration, so I asked the landlord to deduct the decoration period from the starting date of the rent to reduce the rental expenses. Haha, if you can burn less money, burn less. Why do we only have a starting deposit of 50,000 yuan?
3. Store decoration
After renting the store, it is time to decorate it. Store decoration is related to the business style of a store and the first impression of its appearance. Therefore, the choice of decoration manufacturer is very important. The decoration manufacturer you are looking for must have relevant store decoration experience.
For example, if you open a coffee shop, you must find a manufacturer with experience in coffee shop decoration; if you open a children's English language store, you must find a manufacturer with experience in children's cultural and educational decoration. Because if the decoration manufacturer does not have experience in decorating stores of the same type, the store that will be decorated may not fully meet the practical needs. At that time, if you cancel it and redo it, it will of course cost money and time.
Therefore, before I decorate, I ask the decoration company to draw drawings, including floor plans, elevations, side views, materials to be used, colors, sizes, etc., all of which must be clearly stated in advance. In order to communicate clearly about the look you want to decorate, it is best to take the decorator to a store of the same type for on-site observation and explain clearly how you want the decoration to feel. Only in this way will the decorated store be closer to your own ideas.
The decoration effect I require is as follows:
1. The eye-catching advertisement at the door is clear, so that people passing by can see at a glance what is being sold in the store! An important point is that the same clothes will have different effects when hung in stores of different grades. Don't let the overall image of your store affect the grade of your clothes or affect your customers' desire to buy! Of course, it is appropriate for the store to be simply decorated when it has just opened.
2. Hardware equipment such as lighting is also very important. If the store is not bright enough, it will feel like it is about to close down! The light at the door must be bright at night to attract the attention of passing customers!
Lighting can also make clothes more attractive, but different lights will have different effects. The combination of cold and warm is the most suitable for clothing stores. If all is cold light (that is, the white lights you usually see), although the store It's bright, but it feels pale and not warm enough, and the clothes will not look soft enough!
Adding warm light (yellow light such as spotlights that you usually see) can neutralize the pale feeling and make the clothes illuminated more attractive! Air conditioning is a must in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes, and they will be sticky and not in the mood to try on clothes!
The decoration of the store cost 5,000 yuan per day, so I can save some money. Including doing the small work myself, I just saved 50,000 yuan. < /p>
1. Selection and purchase
1. Selection: sample selection, style, brand, quantity
When selecting goods, you must grasp the local market conditions: what new products are emerging? variety? What are the sales trends? How much is the social stock? How are prices rising? What is the purchasing power situation? Generally speaking, you can have an idea.
The brands are mainly miscellaneous brands and mainly foreign trade goods.
The purchased goods must be marketable and in appropriate quantities, and a purchasing plan must be prepared. Of course, it can also be modified during the purchasing process. When purchasing goods, first go to the market, take a look, compare, ask questions, do calculations, and think about it, and then proceed to implement the purchase
Purchase less for trial sales, and then add the appropriate amount. Restock. Because it is a new store opening, there must be many styles to give customers a wide range of choices.
Arrange the purchase on Wednesday or Thursday of every week, so that there will definitely be new products arriving in the store every Saturday, but only some of the new products will be shipped, and some will be reserved for Sunday! If we enter the peak sales season, we will restock every three or four days!
For sales peaks such as "March 8th", "May 1st" and "National Day", don't wait until almost the same time to prepare the goods. You can start preparing half a month in advance! Just give yourself enough time!
2. Purchase channels:
Shanghai Qipu Clothing Wholesale Market or Hangzhou Sijiqing Clothing Wholesale Market. For the time being, the new store will only purchase goods from the Qipu Clothing Wholesale Market. The same city is nearby and convenient. When the sales volume increases in the future, I will go to Hangzhou Sijiqing Clothing Wholesale Market.
5. Manpower Planning
I plan to hire three people, and the two girls should preferably be pretty girls (don’t call me perverted, everyone loves beauty, pretty girls (Easy to attract customers), mainly responsible for receiving customers, two people work in shifts. In addition, I hired an older aunt and I took turns doing cashier duties.
I basically have to watch in the store all the time (except for purchasing goods or important things, starting your own business should be tiring). The salary of the two little girls is 800/month + commission, which is 1% of the monthly turnover to increase their enthusiasm. The same goes for the older aunt, 800/month + 1% commission. If there is a problem with the cashier, she will be responsible.
6. Investment amount analysis, monthly cost analysis
1. Rent: 5,000/month, pay three and get one, XX0 yuan
2. Decoration fee 5000
3. The first payment for clothes is XX0 yuan
4. Other expenses are 1,000 yuan
5. Employee wages can be settled at the end of the first month, no need to calculate Within the initial 50,000 yuan
6, the remaining 4,000 yuan will be used as working capital
7. Marketing strategy
1. Opening promotion
When After everything is in place, prepare for the official opening at a selected date. In order to attract customers on the opening day, it is inevitable to hold some promotional activities. Promotional activities include discounts, gifts and draws. At the same time, some flyers were distributed in surrounding communities.
2. Display of clothes
The key to making women's clothing products is to have a wide variety of products and give customers enough room to choose. This is different from other brand stores, which do not rely on a few main styles. Come sell! When displaying products, you should highlight the characteristics of your clothing and display tops, skirts, pants, suits, etc. separately
In addition to the neat appearance of the store, it also provides convenience for customers who are purchasing with a purpose. If you only want to buy For skirts, he only needs to choose from the skirt category. If he buys a skirt and wants to match it with a top, he can go directly to the top category to match it! Models can be used to sample large quantities of models, and the clothes that are sampled often sell the fastest! The samples in the window must be changed frequently, so you can’t be lazy! ;