Product evaluation. The reason why many companies' new products were "aborted" as soon as they went on the market, in fact, is often related to the congenital defects of the products themselves. Due to inaccurate product positioning or insufficient functions, it is often not acceptable to channels and consumers after listing, and finally it is tepid and even dying. The correct way should be to evaluate your own products in an all-round way first. Including the following aspects: 1, whether the product can meet the market demand, and whether there is any "suspicion" behind closed doors. 2. Whether the positioning of the product is reasonable. What is its strategic mission? Is it an image product, a profit product, or a scale-sharing cost product? What is its position or role in the enterprise product group? 3. What is the resource matching degree of the product? Is the new product promotion and resource allocation in place? Does the channel match? Are the promotion expenses and publicity expenses sufficient or can they keep up? After a reasonable evaluation and verification of the above points, the new products will have a foundation and corresponding preparations, which will enable enterprises to make a high effort and make new products catch fire at once. For example, Xianyang Branch of Jinxing Beer Group launched a "wild thorn pear" fruit beer two years ago. This product is between beer and drinks, which can meet more consumers, including the elderly, children, women, drivers, students and other people who were not suitable for drinking beer. In terms of channels, in addition to vigorously promoting in the rural circulation market, it is also displayed and displayed in various urban restaurants, hotels, retail stores, night shows and other channels to maximize the visibility of products. At the same time, it is also vigorously promoted through local media such as TV and newspapers to cultivate and guide the market and consumers. After more than two years of market operation, this product has now occupied about 60% of the local market share, and this product has gained a great deal.