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Background Research on Haitian Taste
For more than twenty years, my family has been using Lijinji sauce. Although I have seen Haitian and other brands in the supermarket, I subconsciously feel that Li Jinji is the best, and I have never thought of changing brands.

? It was not until I came to study the financial report team that I realized that Haitian is the biggest brand in sauces, and from an investment perspective, Haitian is a good company. I intend to start researching and tracking this company, and of course will start using their products to understand him in all aspects.

I. Haitian Taste Company Profile

? Haitian taste industry in 1955, by the Foshan 25 ancient sauce garden merger reorganization, then called "Haitian soy sauce factory". 1994 the end of the Haitian by a single state-owned economy reorganization for the individual staff and state-funded limited liability company, which is on the fast track to development, and rapid growth of China's significant influence on the production and marketing of soy sauce, export enterprises. In 2007, the company was reorganized into an employee-owned private company, and Haitian has grown at an even faster pace, increasing its brand awareness and distancing itself from many other small businesses in the industry. Haitian in February 2014 officially landed on the Shanghai Stock Exchange.

? Haitian production and operation of seasonings, soybean products, food, beverages, packaging materials; processing of agricultural and sideline products; import and export of goods and technology; information consulting services; wholesale and retail prepackaged food. Soy sauce accounts for approximately 60% of our main business. Haitian products are sold throughout the country, and the western region accounts for a low percentage of sales.

Second, the company's business governance

? Build product quality with craftsmanship, and increase investment to complete the upgrading of one product after another to further raise the threshold of competition; accelerate marketing transformation; focus on core brand products; and deepen manpower reform.

Third, performance

? In the food and beverage industry, Haitian Taste Industry ranks second in terms of total market capitalization, second only to Yili Shares.In 2015 and 2016, turnover grew by about 15% and 10% per year respectively, operating profit grew by about 24% and 13.8% respectively, and net profit grew by about 20% and 13.3% respectively .