Jin Qiaoqiao doesn't deny that she has a unique networking advantage, but she also knows that it's not an inside job. To improve the eating experience of the guests, to create "Qiaoqiao sister" high-end hot pot brand, the only way to do a long time.
How does the chemistry between high-end dining and hot pot work? Jin Qiaoqiao is a native of Northeast China, but her love of hot pot is no less than that of Chengdu people, and before she opened her own hot pot restaurant, she had to eat hot pot at least twice a week.
Being a restauranteur with a strong interest in food is as basic as a painter's interest in color or a composer's interest in melody. But beyond the love factor, she also sees from a business perspective that hot pot is easier to standardize and doesn't rely exclusively on chefs, making it more controllable than other restaurant types.
If Jin Qiaoqiao's choice of a hot pot restaurant as her entry into the restaurant business shows a realistic side, her choice of seafood hot pot, which is priced at a high level in a climate where high-end restaurants are not getting enough air, makes her feel like a bit of a maverick.
Qiaoqiao sister health hot pot store low-key trial operation in December last year, at this time has been from December 2012, the central government asked to practice diligence and thrift, and the introduction of the eight provisions and six bans issued nearly three years.
Publicly-funded banquets are stifled, the cold wave of high-end catering followed, many high-end catering brands can only put a low profile, began to enter the mass catering market: South Beauty launched a group purchase, but the development of the unfavorable still; the small South launched the "South Small Hall", the side brand to squeeze into the shopping malls. Playing a side card to squeeze into the shopping center; Dong launched a fast food brand "Dong duck" also in October last year officially opened for business.
In the context of the downturn in upscale dining, Jin Qiaoqiao chose to open such a Macao Douluo style upscale hot pot restaurant, she believes that there will always be a group of diners are not price-sensitive, cell phone will not be installed in the group-buying APP, but the food and health has a higher demand than others.
Satisfying the pickiness of these people is still a big business, and the lifestyle behind high-end dining is still desirable and has a lot of room for imagination. Jin Qiaoqiao took into account the fact that the first guests with enough spending power were the closest to her - her close celebrity friends - and aimed for high-end dining from the start.
High-end catering means niche, but hot pot is the traditional Chinese popular cuisine, spicy hot pot in Sichuan and Chongqing, Beijing's copper pot mutton hot pot, Taiwan's small hot pot, each category has a deep pro-people color, is not high cuisine, and is not suitable for fine dining.
But the seafood hot pot originating from the Chaoshan region refreshes the soup base with the original flavor of the seafood without adding complex seasonings, which is in line with the concept of nourishing the body and is also a local affordable way of eating. And from the seafood-rich coast gradually spread to the inland areas, seafood itself has become expensive, coupled with a variety of hand-played pills, slippery and other eating method of refinement, seafood hot pot gradually raise the price of hot pot, break through the per capita consumption threshold of one hundred dollars, and even among the five-star hotel restaurant.