What does a 24-hour convenience store make money from? Come and have a look with me.
Many convenience stores have two shifts of employees, some on the night shift and some on the day shift. If everyone is a customer, there will definitely be this question. At night, there are no customers at all. Why is it so hard for convenience store owners to pay extra to make an employee work at night? Isn't this irrational? But it's not as simple as we thought. After reading the following, everyone will know why!
The reason why convenience store owners open convenience stores is to make profits and to make more money. The reason why it becomes a 24-hour shop must be that it makes more money than only in the afternoon 1 1. To put it bluntly, 24-hour business is to exchange the maximum income with a small cost. Just now, it was mentioned that a convenience store should have two shifts, but if it only opens at night 1 1, who can leave home to work at 1 1 from 5: 00 to 6: 00 in the morning, so it needs two shifts anyway, so employees' wages will not be doubled out of thin air, and only a part of their wages will be increased on the original basis, which is obviously not the most expensive place.
In fact, many behind-the-scenes bosses started from renting. Like ordinary restaurants, business hours cannot be extended, and people are unlikely to eat hot pot and rice noodles in the early hours of the morning, but convenience stores are different. If the lease of the restaurant is regarded as 365 days, the convenience store may be able to rent a 730-day store for 365 days. For stores, rent is the biggest expense. For example, the storefront of a convenience store may rent less than 65,438+10,000 a year. Not closing the door for 24 hours is also to maximize the cost of renting. If the annual rent is100000, the one-day rent will be as high as that in 300 yuan. If you work and rest normally, plus the employee's salary, you may not pay back the money. Maximizing time is king. Anyway, the night shift is not the boss. The boss just wants to make the most money.
Many people think that convenience stores have fewer customers at night, which is actually a misunderstanding. Although the passenger flow after dawn is much less than during the day, many people will buy things after dawn. We have never met them, but it may just be our living and working habits, such as people who have social intercourse, people who take part in evening sports, night owls and young lovers. They are all protagonists at this time, and their spending power is not weak, and they will also meet people with temporary special needs.
Having customers is not enough to explain the problem. Usually, we all have the habit of thinking. If we have something temporary, there is a 24-hour convenience store to meet your needs. In the long run, we will become loyal customers of this store. Although I don't buy anything every morning, I will leave an impression. Whether we need it or not, this store will always open the door for ourselves. Although it is one or two o'clock in the morning, we will still open when we go by ourselves, which will have an impact.
Therefore, we can't just look for losses from the wages and electricity bills of employees in 24-hour stores. The benefits and brand effects it brings are far more than these, so if you want to open a convenience store in front of the screen, you can try the 24-hour business model, which will definitely make a lot of money.
What does a 24-hour convenience store make money from?
How much does it cost to join a 24-hour convenience store? Why are convenience stores open 24 hours a day?
It is a 24-hour convenience store because it is open during the day and at night. How much does it cost to join a 24-hour convenience store? Take Minshang convenience store as an example. The monthly turnover of a convenience store is generally around 1.6 million yuan, and the profit rate is usually 35%. According to this standard, the monthly gross profit margin is 56,000 yuan. The cost of a 24-hour convenience store is 8,000 yuan for rent and 9,000 yuan for labor (3 -5 employees); 0. 1.000 yuan for utilities; Therefore, the monthly net profit of 24-hour convenience stores is 38,000 yuan. Therefore, the annual profit of 24-hour convenience stores is around 456,000. The main reason is that the headquarters logistics center supplies goods in a unified way and delivers them directly to the franchise branches at ex-factory price, leaving huge profit space for each branch. It makes the products have high quality, complete varieties and no shortage of characteristics, and the quality competitiveness is obviously stronger. Now many people are optimistic about this entrepreneurial project.
There are three main reasons why it is a 24-hour convenience store, which will be open 24 hours a day. The first is to build the business image of convenience stores. The essence of convenience stores is to provide services around customers, so the longer the service time, the more convenient it is for customers. Secondly, the cost is diluted, that is, under the condition of constant rent, the business hours are lengthened and the turnover is increased, so as to achieve the purpose of diluting the operating costs. Finally, it is profitable. Now the nightlife time of customers is getting longer and longer. Both customers who have just returned from the night show and those who have just returned from work have demand for convenience stores.