Disappear into mainstream channels. 1998, Wahaha officially launched Very Cola. 200 1, accounting for 12% of the domestic carbonated beverage market. By the end of 2006, Coca-Cola's market share in China has increased to 16%- 17%, while its market share in second-and third-tier cities has reached about 30%. Very cola has been ranked in the top three in the domestic carbonated beverage industry.

As "China people's own cola", under the leadership of Zong, it has developed rapidly through the channel development mode of joint marketing and the strategy of "encircling the city from the countryside".

But at the beginning of 2 1 century, Coca-Cola had influenced the status of Coca-Cola and Coca-Cola, so Coca-Cola and Pepsi began to stop the development of Coca-Cola.

Extended data

Very cola-China people's own cola Very cola is a cola-type carbonated beverage developed by Wahaha Company on the basis of extensive market research and according to the taste of China people. High gas content, good taste, no preservatives, more in line with modern consumer psychology.

Since/kloc-0 was put into production in May, 1998, Coca-Cola has sprung up everywhere, with an annual production and sales volume exceeding 600,000 tons, forming a tripartite confrontation with Coca-Cola and Pepsi-Cola, which broke the predictions of some people that Coca-Cola was "very cola and doomed" and "very cola and ridiculous" when it was first introduced to the market, and also broke the myth that Coca-Cola was invincible, inspiring the courage and courage of national brands to participate in international competition.