Leyuan Fruit Orange, with double fruit, is endorsed by Yao Chen. On 20 12, Shandong Satellite TV joined hands to create a public welfare challenge column of Leyuan Everywhere. On 20 12, Sohu joined hands with The Duke Of Mount Deer to interact with the online game of Tianlong Babu, creating an interactive game platform all year round, and deeply communicating the brand with the consumers. Integrated communication and innovative marketing have become the second brand of fruit orange, and we are gaining momentum …

"The music source with fruit grains is called fruit orange!" Since 20091February, the TV advertisement of Leyuan "Fruit Orange" endorsed by actress Yao Chen was released, and immediately there was an "orange whirlwind" in Zhejiang, Hunan, Anhui, Jiangsu, Shandong and other provinces. At present, the product has successfully entered the supermarkets in the above provinces, and the sales volume has been rising, and it has become the second largest brand in the field of fruit orange in China. Zhejiang Leyuan Bio-engineering Co., Ltd. is a food and beverage manufacturer. In the second half of 2009, under the leadership of Chairman Zhou Zhiming, the company formed a clear idea of product positioning, that is, focusing on beverages, and focusing on fruit beverages in beverage series products. "The domestic beverage industry is a group of heroes. If we want to share a piece of cake, we must have our own fist products. Fruit juice drinks have been popular in the market for more than ten years. Objectively, consumers' tastes also have a demand for transformation and upgrading, which provides an opportunity for the transformation and upgrading of our products. After our research, we believe that we will have the opportunity to catch up and lead by aiming at fruit drinks and persevering in being specialized and strong. " Chairman Zhou Zhiming said.

In recent years, through marketing planning and active transformation and upgrading, Leyuan's products have made a breakthrough in the direction of fruit beverage. After signing a film star Yao Chen as the image spokesperson, the advertisement of "Fruit Orange" beverage was broadcasted in many mainstream media such as CCTV, Hunan Satellite TV, Zhejiang Satellite TV, Shandong Satellite TV, Jiangsu Satellite TV and Guizhou Satellite TV. The market response was enthusiastic, product sales continued to double, and brand awareness soared. Through brand operation, Leyuan "Fruit Orange" has now fully entered the large supermarkets in Zhejiang, Hunan, Anhui, Jiangsu, Shandong and other provinces. Through the demonstration and leading role of supermarkets, the market share of Leyuan "Fruit Orange" has expanded rapidly. This year, Leyuan Company continued to invest heavily in brand promotion, and on this basis, it further expanded its business model, improved its product and service marketing system, and opened up market space, making brand building a booster for the rapid development of enterprises. Adhere to the business development idea of "Leyuan characteristics are unshakable", accelerate the transformation and upgrading of enterprises, and make great progress in development concept, product innovation, brand building, internal management, talent strategy, etc., and the sales revenue and economic benefits have reached a record high. Company product

Fruit series (orange, pineapple, peach, honey aloe, etc.)

Fruit juice series (more oranges, more peaches and grape juice)

Magic ice series (orange flavor, peach, grapefruit)

Aloe series (floral fragrance, bamboo fragrance)

Tea series (iced black tea, honey green tea)