1, the concept is different. Starbucks service for Nestle to carry out high-quality Starbucks coffee service, Starbucks for the brand directly managed stores.

2, different business scope. Starbucks business scope for all directly-managed stores; Starbucks service by Nestlé and its related dealers to expand business channels, covering a large number of office buildings, offices and hotels, a wider range of business.

3, different control organizations. Starbucks control organization for the Starbucks Coffee Company; Starbucks services involved in the operation of products and intellectual property rights are acquired by Nestlé, Nestlé is the actual controlling organization.