The rent is calculated according to the store size, which is 1000 yuan per month in first-tier cities, 7,000 yuan per month in second-tier cities and 5,000 yuan per month in third-tier cities. In addition, fryers and freezers also need equipment and materials. And the production of products needs the supply of semi-finished materials of the company, so this part of the payment ranges from 6,543,800+to 60,000.

The operators of Wallace franchise stores also need to hire certain shop assistants to maintain the daily operation of the store, and the annual expenses to be paid to the merchants are 24-1.2000, calculated by 5 people. In addition, there is a mobile gold merchant reserve in the store, and generally1-30,000 is enough. According to the budget statistics, the overall investment of first-tier cities is 650,000, second-tier cities are 474,000, and third-tier cities are 340,000.

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Japanese scholars believe that franchise stores are still a very unclear thing in terms of their format. Generally refers to small and medium-sized retail stores selling goods with the same characteristics. These stores can absorb the specific goods needed by specific consumers, enrich the types of goods, and adopt the policy of selling high value-added products to operate. At the same time, it also takes providing high-quality service as the focus of its sales activities.

Philip kotler, a well-known marketing expert, said: "specialty store operates a relatively narrow product line, but its product range is relatively complete. For example, clothing stores, furniture stores, flower shops and bookstores are all professional retail stores. Specialty stores can be reclassified according to the narrowness of product lines. Clothing store is a single product line store; Men's clothing store is a limited product line store: men's custom shirt store is a super specialty store. " Some analysts believe that super stores will develop the fastest in the future. Because they can take advantage of more and more opportunities of market segmentation, target market and product specialization.