In order to strongly ensure the level of quality of things or work carried out, it is indispensable to formulate a program in advance, the program is a written plan from the purpose, requirements, ways, means, progress and other aspects of the arrangement. What problems do you need to pay attention to when developing a program? The following is my collection of Father's Day promotional activities planning program, welcome to learn and reference, I hope to help you.
Father's Day promotional activities planning program 1Activity 1: Father's Day gift 88 yuan = 200 yuan.
Activities: June 16 - June 21
In the large family shopping total of 200 yuan (dining, entertainment, supermarkets, large electric appliances, cell phones, digital photo material, gold, platinum and special parts of the exception), you can go to the designated location to receive a "dad card" a card. Dad card can only be used on June 19th at Xinglong Family. Customers with this card in the big family to spend 88 yuan, you can buy less than 200 yuan (including 200 yuan) worth of goods a (less than 200 yuan, the difference between the dad card discount is not refundable), to buy more than 200 yuan worth of goods, the excess part of the customer with cash to make up for it (small household appliances, fitness equipment, fur, and other special commodities in accordance with the proportion of the charge).
Card issuance time: June 16th - June 21st card time: June 21st
Card replacement location: each floor card issuance
card details:
1, this card is only applicable to the extended family to participate in the activities of the part.
2, each dad card is limited to buy a commodity.
3, this card can not be exchanged for cash, the cash portion of the card consumption does not circulate the cumulative gift card.
4, cash consumption returns, the need to dad card or the customer to get the amount of concessions and return to the mall.
5, card consumption, in the activities of the period when the return, dad card and cash and returned to the customer.
6, card consumption, in the event of return after the event, only the cash part of the refund.
7, this card shall not be bought and sold upside down; this card is damaged, altered, copy invalid.
8, this activity by the Xinglong family business monitoring office is responsible for the interpretation.
Activity 2: Happy Father's Day, children offer blessings, free jackpot, 88 cases of fine beer to send dad.
Activities: June 19, will be launched at the main entrance of the large family "love to say out" Father's Day signature activities, to participate in the activities of the customer can write their own blessings and names of the father on the signature cloth, and then receive a lottery ticket to participate in the day cycle of the big lottery activities.
The whole day is divided into four lottery time: 11:00: / 13:00: / 15:00: / 17:00
Each time to draw 22 lucky customers, the award of a case of fine beer; Activity Rules:
1, the customer needs to be in the designated signature cloth to write their own blessings and name of their fathers before you can get a raffle ticket (each person is limited to receive a).
2, the raffle ticket must be written on the front of the ticket holder's name and ID number.
3. The holder of the raffle ticket must write down the customary name of his father and his blessing to his father on the back of the raffle ticket, otherwise the ticket will be considered invalid.
4. After filling out the form, put the raffle ticket into the designated raffle box.
5. 10 minutes before each lucky draw period, the raffle tickets will be stopped.
6. 22 lucky customers will be drawn in each lucky draw period.
7. The lucky draw customers need to take the prizes before the next lucky draw period, and it will be regarded as automatic prize abandonment.
8, this activity is responsible for the interpretation of Xinglongdaotian.
Activity 3: Wine Tasting Competition.
Activities: June 19, will be in the family main entrance to the wine tasting competition, the preliminaries of the winning players can enter the next round of competition, until the final winner.
The competition*** is divided into three games:
The first game: tasting beer and say the name of the wine, say the name of the wine the most into the next round of the competition
The second game: tasting liquor and say the name of the wine, say the name of the wine the most into the next round of the competition
The third game: the beer drinking contest, drink a bottle of beer the fastest to enter the finals
The details of the activity:
Each of the three contests will be held at the main entrance of the big family on June 19th, the winners can enter the next round of the competition until the final. p> 1, each of the three games is a separate game, each game will determine a champion; applicants can report a separate game, can also report three games.
2, in the first and second game, the participants first tasted the staff prepared a variety of beer (or white wine), according to taste to determine the name of the wine, correctly say the name of the most wine will enter the next round of competition.
3. If the number of names of wines spoken by the participants is the same in the competition, the first place will be decided through the wine culture test.
4. In the beer drinking competition, the fastest person in each group will enter the next round of the competition. If the speed is the same or it is impossible to judge who is the fastest drinker, then the first person in the group will be decided through the form of wine culture questions and enter the next round of the competition.
5. All the participants who are eliminated in the competition will get a beautiful gift.
6. The final winner of each game will get a case of fine beer.
7, this activity is responsible for the interpretation of the Xinglong Family.
Activities 4, celebrate Father's Day, the major stores more than a hundred kinds of goods discount, discount.
Activities: In line with the Father's Day activities, the major shopping centers launched a wonderful promotional activities to enrich the content of Father's Day, so that every consumer can have a happy Father's Day in the big family.
Father's Day promotional activities planning program 2
June 20xx xx is the annual Father's Day, the Chinese nation as a state of etiquette has always attached importance to filial piety and respect for parents in return for thanksgiving, so we have to make full use of this opportunity to carry out interactive affectionate cultural marketing.
First, the theme of the event:
Caring for parents line filial piety, xx (mall name) good gift dedication to the true feelings I am your pride, you are my sun
Second, the event time:
June 8, 20xx - 17
Third, the purpose of the campaign:
Awakening people's hearts to the idea of respect for the elderly, reminding people of the arrival of the holiday, and at the same time, to seize the relevant festive hot commodities, to promote sales.
Fourth, the campaign slogan:
Father's love is the world's heaviest love, have it, you have the world's greatest wealth, in the Father's Day when we bless the great father V. Interactive activities: shopping malls Father's Day
1, the theme: Dad, I want to say to you.
Time: June 8-17 during the event, customers who come to the store, can write on the message board in the hall what they want to say to their fathers. (Employees can participate). The board is placed in the location of SEPRIT, the exhibition 2-3 days.
2, welcome the big luck, good luck, fun dribbling race activity method: in a straight line of 20 meters on the runway, one end of the runway for the starting point, the other end for the finish line. The game began, two groups of fathers and sons/fathers and daughters at the starting point with a wooden stick toggle the size of the two balls (basketball and volleyball), the "ball" to the "ball fence", in the second ball into the "ball fence" a moment to stop the clock.
Rules of the game: in the "ball" on the way, as long as there is any ball rolled out of the runway, immediately eliminated. In the game, you can only use the stick to catch up, can not use hands and feet with. The time is the number of rankings, the less time the ranking of the first.
Prizes: First prize Desborough Road worth 596 yuan a set of men's clothing
Second prize Desborough Road worth 328 yuan T-shirt 2
Third prize Desborough Road worth 298 yuan a tie 3
Encouragement prize men's socks a pair of 15
Registration time: May 26-June 16
Registration location: shopping mall service desk
Competition time: June 17, 15:00-17:00 pm
Competition location: the main entrance plaza
3, the department store entrance to the large display boards, supermarkets glass stickers, SMS.
Cost estimates:
4, the cost of prizes 3364 yuan (sponsored by the men's clothing suppliers), publicity costs 1500 yuan effect assessment and prediction, pulling the family consumption of Longhua, increase the sales of men's clothing.
5, the activities have a strong linkage, with games, gifts and other promotional methods, joint supermarkets, supermarkets, the strong flow of customers to the department store to guide the consumption, enhance the third floor, to enhance the overall sales of the department store.
6, the activities have attracted children's selling point, in order to drive parents to Longhua area consumption, improve the competitiveness in the industry.
7, the activities have continuity and lasting influence, can continue to promote and expand the scale in the summer and winter holidays, the formation of Longhua shopping district unique shopping mall
Father's Day promotional activities planning program 3Activity Theme:
Gratitude for the father's love (Father's Day, June 17)
Activity time:
June 17 to June 28, 20xx
Participating stores:
DM planning: Dadu octavo a sheet
Commodity selection:
1, the number of DM goods 60;
2, seasonal goods, with some of the Father's Day merchandise, highlighting the Father's Day low-priced image;
3, supplemented by fresh bulk miscellaneous, to attract customers with low prices;
Activity:
Activities:
Activity 1: Festival send filial piety, fan pass true love
During the activity period
Activities during the period, where in the love of the family volume retailer one-time purchase of 38 yuan or more, with a shopping ticket to the service desk to receive a free exquisite fan (ticket does not cumulative, does not decompose).
Activity 2: Send blessings to the father, birthday cake 50% discount
Father born on June 17 (aged 22 years or older) on June 17 with a valid ID can be in the xx store, xx store ...... to enjoy the birthday cake 50% discount.
Activity 3: Show Dad style to win Weixue beer
On June 17, the day, xx the first beer competition in xx shopping center outside the square stage was held, welcome to all male friends to sign up to participate, there will be generous prizes waiting for you to get!
Prizes:
Champion 1 prize xx beer 3 cases
The first runner-up prize xx beer 2 cases
The second runner-up prize xx beer 1 case
The third runner-up prize xx beer 1 case
Participation awards a number of prizes a bottle of xx beer
Competition time: June 17th 17:00
Competition venue: xx shopping center outside the square stage. >
Venue: xx shopping center outside the square stage
Organizer: xx Limited
Sponsor: xx beer xx store branch
Registration: on-site registration
Registration conditions: healthy male friends can register to participate
Rules of the game
The game *** divided into 9 groups, each group of 3 people, *** divided into three games, the game each person issued a number plate, the player wearing a number plate for the game.
The first game: group individual bottle blowing match
600ML large beer speed drinking competition, who is the first to finish a bottle of beer, who won, you can participate in the next round of the semi-finals, each group won 1 person, **** won 9 people.
The second game: the group of semi-finals
The first game won 9 people at the same time to participate in the game, the first 5 with a straw the first to finish a bottle of beer, even if the winner, you can participate in the final finals, **** won 5 people.
The third game: Super Wine King Finals
The second game won 5 people at the same time to participate in the game, who is the first to finish two bottles of beer (blowing up a bottle of beer + straw to finish a bottle of beer) on the champion to drink time analogous to the champions, runners-up, third runner-up, respectively.
Note:
1, in the beer drinking contest beer can not leak, waste, or automatic forfeiture;
2, not suitable for those who do not drink alcohol do not try, otherwise all the consequences arising from this and the responsibility for all of their own;
3, the amount of beer in the participants in the 4 bottles or more, and drink 4 bottles of physical normal;
4, the participants do not have a record of drunkenness, and to ensure that do not drink and drive;
5, the organizer, the organizer has the final interpretation of this activity.
The first game method: the 600 ml bottle of beer will be opened, placed on the table. After the order, the players quickly pick up the bottle to drink the wine, drink quickly after the bottle placed on the table, who is the fastest to drink, who will win, each group won 1 person, the total **** won 9 people.
Competition rules: players can only take the bottle off the table after the order. After drinking, the bottle should be quickly put back to the table, the timing stops. The competition is invalidated if the bottle is sprayed, spilled or leaked during the competition. The bottle must not contain more than 50 milliliters of wine, otherwise the result will be invalid.
The second game method: the 600 ml bottle of beer opened, placed on the table, each bottle inserted into a straw, after the order, the players quickly pick up the bottle of beer sucked, sucked quickly after the bottle is placed on the table, who is the fastest sucked, who will win, the total *** win the first five.
The rules of the game: players can only take the bottle off the table after the order. After drinking, you should quickly put the bottle back to the table, the timing stops. The competition is invalidated by spraying, spilling, or leaking wine. The bottle must not contain more than 50 milliliters of wine, otherwise the result will be invalid.
The third game method: 2 bottles of 600 ml bottle of beer opened, placed on the table, one of the bottles opened another bottle inserted into a straw, after the order, the players quickly pick up the bottle to drink the two bottles of wine, drink quickly placed the bottle on the table, who is the fastest to drink, who will win, to the length of time to evaluate the champion, the third place, the runner-up.
Competition rules: players can only take the bottle off the table after the order. After drinking, the bottle should be quickly put back to the table, the time stops. The bottle should be placed back on the table quickly after drinking. The bottle must not contain more than 50 milliliters of wine, otherwise the results will be invalidated.
Interspersed Activities:
1. Prize Guessing by the Audience: Before the second and the third matches, 5 and 3 audience members will be selected for prize guessing on the results of the matches.
2, prize quiz: the host on-site questions about the love of family vendors, Father's Day, beer legend, beer knowledge quiz and the event sponsors of knowledge, on-site answer to the player to be rewarded.
Activity time
June 11-21
Second, the theme of the event
June gift dress up father
Third, the content of the event
June gift dress up father --- colorful breakthrough in the jackpot
Father's Day activities, the goods of the whole site 88% off, purchase of goods after the discount of a single ticket full of 128 yuan or more, you can use the computer to participate in the "colorful breakthrough in the jackpot, for the father to draw a Father's Day gift" activities!
Prizes:
Grand Prize: one piece of clothing of your choice
First Prize: one designated product
Second Prize: 20% off the purchase of goods
Third Prize: 30% off the purchase of goods
Fourth Prize: one poster of the star
Activity Rules:
1, in the cashier's entrance, put a promotional long table. Entrance to put a promotional long table, and lay a red cloth; placed on the table two lottery boxes, each box is loaded with five colors of ping-pong balls ****11, respectively, white 4, orchid color 3, green 2, yellow, red each 1.
2, as long as the customer grabbed two consecutive times from the box out of the ping pong ball color is the same, you can get the corresponding winning prizes; red ball on behalf of the Grand Prize; yellow ball on behalf of the first prize; green ball on behalf of the second prize; Orchid ball on behalf of the third prize; white ball on behalf of the fourth prize.
Inside the shopping bag, you can put a message that reads, "Don't forget to call your father today," "When is your father's birthday?" and "Father's Day is only one day. Father's day is only one day." "Do you want to celebrate your father's birthday?" etc. The name of the new century and the advertisement are printed underneath.
Note: From the consumer's emotional needs, easy to cause outside the work of the `children miss their fathers, and this publicity is public welfare, the customer will not resist the psychological. To establish a new century with feelings, sense of responsibility image has a very good role.
In front of the store to make a beautiful message board, with pink as the backing, in the upper right corner of the painting about the father 's painting, in the lower left corner of the poem about the father, the middle of the paper folded cranes spelled out in the shape of a large heart, next to the spelling of a small point of a heart, with a small heart to connect up.
All people can write words of blessing to their fathers on it. Just as a public service activity, can increase popularity, people can give customers a good image.
Father's Day promotional activities planning program 5First, the background of the event
June 16 is Father's Day, is dedicated to the father's holiday, but also men's commodities are hot golden opportunity to take this as the theme of the cultural marketing activities, can create affection, a better dissemination of - - culture, while the period is also a high school. -culture, but also during the period is the golden period of the students after the high school vacation shopping.
Second, the theme of the event
En deep like the sea father's love
Third, the event time
June 11th - June 16th
< strong> Fourth, the activities of the goal
1, men's goods set off the summer hot -, drive the whole field.
2, to create the atmosphere of Father's Day, experience the affectionate marketing.
3, the whole store sales growth of 20% guaranteed.
V. Activities
Happy Father's Day, the whole range of affectionate price!
The whole site of the sale of the area to hold the purchase of men's goods credit card customers to give a certain magnitude of concessions.
1, honored father jewelry watch category, yellow platinum city's lowest, men's jewelry, watches, ultra-low discounts.
2, handsome father cosmetics category to promote men's sunscreen skincare products and new summer makeup, full reduction, gift.
3, love home father women's clothing, women's shoes brands flexible discounts, full reductions, buy free and other activities.
4, the vigor of the father sports goods summer new recommendations, outdoor features recommended, middle-aged and elderly sports goods, equipment ultra-low discounts.
5, the trend of fathers leisure category of various brands flexible discounts, full reduction, buy free activities.
6, comfortable father big business appliances holiday gifts recommended, small appliances cell phones, digital goods and other gifts, modern home appliances to make life more comfortable for the father, the gift of a heavy buy gift, but also brand plus gift, holiday special gift, set of rebate gift to enjoy.
7, healthy father building food, big business supermarket food, health care products, tobacco, alcohol, sugar and tea as holiday gifts class of goods hot.
Favorite Father's Day, shopping double gift!
Brand Gift: each selling area of each brand to organize their own brand gift, the requirements of novelty, practicality, meet the characteristics of the brand.
Industry gift: the industry launched a large strength of buy and give activities, gifts to combine the theme of Father's Day activities, such as beer and wine, summer cooler products. Focus on baking affinity, gifts, gift level by industry self-defined, reported to the Marketing Department.
The golden list of blessings, students put price, let fly the mind:
1, the whole new tidal clothing price: with a student ID to the various wearing goods industry shopping, enjoy the discount on the drop 0, 5-1% discount, but also on the basis of the original discount plus a brand gift. Fourth floor sports, leisure selling area for the focus of this activity, merchandise display to highlight the breath of fashion and youth, for the student body to carry out brand specials or new recommended activities, according to the characteristics of the student trip to carry out outdoor products to promote the week, the discount degree of reference to the sports storm.
2, the big business appliances 3c digital price: 3c digital goods (cell phones, computers, cameras) should be launched at the right time the amount of commodities rich in low-priced sale activities, while shopping that is a brand gift.
Member activities:
1, during the activity period with men's products credit card or student ID card can be free to apply for - building membership card, with a card shopping full of more than 200 yuan to give members a good gift.
2, with men's shopping credit card or student ID card shopping full of more than 300 yuan complimentary - travel agency travel discount coupon.
Special activities:
1, "Father's love" store excellent prose or poetry or story exhibition. Play a few descriptions of father's love, praise father's excellent prose or poetry or stories (super short), with the burning music, cause customers **** song, free song ordering activities, to create the atmosphere of affection.
2, filial piety series story exhibition production of several Chinese traditional short stories about filial piety father with graphics, in front of the front door or store empty field display, call for filial piety awareness, rendering the building such as home affectionate atmosphere.