Rabbit Ski (tuzki)

Gender: Male

Birth: Amnesia, origin unknown!

Height: 1.2m

Personality: sometimes optimistic, sometimes depressed, likes to entertain himself, imaginative, enthusiastic, simple,

Easy-going and casual.

Emotions: exaggerated body language, unhappy and quick to recover, loves to spread happiness to others.

Likes: milk, buttermilk, juice, coffee, tea, fruit with skin.

Hates: radishes (not all rabbits like radishes!) , cabbage, sweet foods (these traits are the same as the author)

Fears: alcohol (don't give me any, I'll go crazy!)

Strengths: inventing little things.

Shortcomings: trouble from inventing small things and not being able to manage it.

Never do: nose picking, uncivilized and indecent gestures, obscene adult gestures.

Pet: Yev the Radish.

Friend: R1 .

Residence: www.mytuzki.net

An inarticulate little girl draws herself, and we will be able to express ourselves with these drawings, and everyone is a Rabbitski, thinking of twisting two noodle-like arms and making all kinds of cute movements

Top of the QQ and MSN which are with us every day, we are trying to make movements for each other across the network But typing alone is far from enough to convey these actions, this time an expression can happily convey our meaning, animated body language at this time plays an unexpected effect. Rabbitski emoji

Recently, the most popular MSN emoji is the Rabbitski, a rabbit with long, thin ears, a funny face, and two spaghetti-like arms that make funny movements.

The creator of Rabbit Ski is Wang Maomao, a young girl who graduated from the animation department of Beijing's Guangnan University and is usually reticent, and always wants to use exaggerated gestures to express her own thoughts when she is emotional in life, but she is too embarrassed to do so, and then she draws these gestures into this rabbit. Later, the rabbit was circulated on the Internet, and everyone used the rabbit to express their exaggerated movements, which was something Wang Maomao had never expected.

Author MOMO Rabbitsky Latin Dance Wang MOMO

Born: 85.12.3

Zodiac sign: Sagittarius

Blood type: A

Height: 1.71

School: Beijing Broadcasting Academy, Animation Department, Class of '04

Hate: radish, cabbage and sweet things

Like: drawing and painting

What is the most important part of this story?

Likes: drawing, walking, stacking small pianos

[Edit]Interviews

1. The Rabbitski lying on the back of Six Degrees of Theory

Main Writer:Shang Jin

150 million and 20 million, this is the total number of active registered users of Tencent QQ and Microsoft MSN, as the two major instant messaging software with the largest use on the Internet in China, the QQ and MSN have long been used in China, but they are also the most popular. QQ and MSN have long since formed a unique Chinese online culture. In addition to the official images of QQ penguins and MSN faceless villains, the popularity of the Rabbit Ski exploded in early 2007, and people communicated with each other by directly quoting the various expressions of the Rabbit Ski, in order to express their feelings about the network, and this cartoon image promotion and the network has long since produced a catalytic relationship. The 1960s American psychologist Milgram (Stanley Milgram) depicts the six-degree theory that connects people and communities with each other, and it can be completely reapplied to the Rabbitski, there is no need to form an interpersonal communication cycle between every six people, on the Internet in China, an average of 4.8 people can be realized between an instant messaging software to achieve a turnaround in the exchange of information. The Rabbitsky, the most popular character on the Internet in early 2007, is a typical living example of where the Rabbitsky comes from. We found Wang Maomao, a 21-year-old girl who is still a junior at the Communication University of China, to be the creator of the Rabbit Ski image.

Sanlian Life Weekly: Why did you initially want to design the Bugs Bunny, and what were your influences before that?

Wang Maomao: When I was a child, my friends and classmates called me "Rabbit", which is said to be a resemblance of the rabbit's shape, and then when I went to college and wrote a blog, I chose to record my life by drawing. In fact, the rabbit I drew at first was myself, recording the interesting and funny things I encountered in real life. Later on, the image of the rabbit in the drawing diary became richer and richer, and gradually had its own character, similar to the real me, but not exactly the same. So, I slowly treat it as an independent individual, giving him more and more belonging to their own things, through the shape and color of body language, to express its joys and sorrows, he is Bunny Ski.

Sanlian Life Weekly: Many people think that after a transition period of more than ten years in which there were no obvious works after China's animation from the old-fashioned movie production style, a lot of animation images were born on the Internet overnight, and it was the unique communication mechanism of the Internet that created this opportunity, do you think so?

Wang Mao Mao: Yes indeed. Once upon a time, the animation shown on the screen were all deep houses, and the threshold was not something that ordinary people could cross. Too many people who are full of affection for animation can only be viewers for the rest of their lives. And the Internet has given everyone a voice and a chance to make their work public. Good things in the internet are immediately spread by leaps and bounds, gaining unexpected popularity in a very short period of time. That's how the Rabbitski was inadvertently spread by friends on the Internet.

Tribune Life Weekly: We noticed that the image of the Rabbitski was spread and operated in a very trajectory, including the emergence of the mechanism of the design company, the network also appeared in the Rabbitski posters and postcards business, what do you want to make out of the final thing? Is it initially for commercial purposes?

Wang Maomao: Initially, the creation of the Rabbit Ski was just for my own hobby, without any commercial purpose. The posters, postcards and other derivatives that appeared later were also made out of interest, and were initially personal gifts for friends. However, it was precisely because of the unexpected recognition of these works that we saw the market potential of the Rabbit Ski. Afterwards, we injected some commercial operation mechanism, also to better protect the Rabbit Ski, and promote the Rabbit Ski.

Tribune: Apart from fun, it seems that we can't find deeper connotations in the new animation boom driven by the Internet. Apart from the game mentality and superficial spoofs, there is a lack of storytelling and deeper thoughts you want to express.

Wang Maomao: On the Internet, news is so easy to come by and so plentiful that it's hard to attract readers' eyes to stay long with each new creation (whether it's a text, a drawing, or a video). The work that doesn't move people in the first place loses the chance to be known or even noticed almost forever. I think the simple, jumpy, yet somewhat individualistic Bugs Bunny was discovered and recognized under such circumstances. As I understand it, whether a cartoon character has a meaning, whether it has a "deep idea" to express, is not necessarily based on a complicated and twisted story. Even simple facial expressions and movements can reveal a character's feelings and personality. I don't think we've reached a level where we can challenge some established animation industry. In contrast, it seems that Rabbitski may have a better chance at anime products and derivatives, and may be able to break the long-standing institutional addiction of China's animation industry.

Tribune Life Weekly: At present, our lives seem to be filled with all kinds of cartoon images, which have become almost flooded. Last year, onion heads were still popular on msn, but now they have become Rabbitski overnight, have you thought about next year? Bunny Ski is drowned out by something else.

Wang Maomao: Many of the cartoon images that were once popular on the Internet fell out of favor soon after. I think on the one hand, the enthusiasm and inspiration of the creators couldn't be kept fresh, which led to the works stopping updating or the quality dropping, letting the readers down; and on the other hand, there are new, more excellent or in line with the pulse of the times, which have won the favor of the old-fashioned Internet readers in the Internet era. I'm still confident. I'm still confident that I'll continue to draw, at least for the next year, and keep improving the creative standard of the Rabbitski series. And Rabbitsky will not drown in the new wave of network animation in the ocean, I really can not expect, the Internet cartoon image at any time in the birth of boutique, which can only inspire me to go beyond themselves.

2. Sunday Morning News (hereinafter referred to as Sunday): When we called your agent, he said you are extremely inarticulate, so you can only accept EMAIL interviews. I'm curious, how does a quiet little girl draw so many fun bunnies? Introduce yourself. Living, drawing, playing, eating, blogging, and reading books and looking at other people's drawings?

Wang Mao Mao: I like Akiyu Tajima's "Multiple Personality Detective", and I like works with unique methods of expression and deep subjects. I don't seem to have much time to read pure literature, but when I have time, I read trendy magazines such as Milk. The movie I've seen lately that I feel most strongly about is Perfume Killer. I'm really not good with words, and I can draw a lot of stories because there are some things that can't be expressed with words that need to be told through a brush. Life is simple, it's all been summarized for you. Other than the basics of a normal student's life, the rest of my time is basically spent painting.

Sunday: Why is Rabbitsky called Rabbitsky? Rabbitsky reminds me of the Soviets, and of the CCTV host who made the spoof "Separation in October" "Cui Yongyuanvsky". Is there a story to the origin of the name?

WANG MOMO: When I was a kid, I loved a short story called "Please Spell My Name with an "S"", in which the main character, Zebatinski, changed the "Z" in his name to an "S". The main character, Zebatinski, changed his name from "Z" to "S" in the story, and his fate changed dramatically. Because of this story, I have a feeling about the suffix "Ski", so my rabbit is called Tuzki.

Sunday: Why did you draw rabbits in the first place? Why not other small animals? Can you tell us the story of the birth of Tuzki?

Wang Maomao: When I was a kid, my friends and classmates called me "Rabbit", which is said to be a resemblance of the shape of a rabbit, and I liked this cute nickname. After I went to university, I started a blog and chose to record my life in the form of painting, which I am better at. At first, the rabbit I drew was myself, recording the interesting, sensational and fun things I encountered in real life. Later on, the image of the rabbit in the drawing diary became richer and richer, and gradually had its own character, similar to the real me, but not exactly the same. So I slowly treated it as an independent individual, giving it more and more things of its own, expressing its joys and sorrows through colorful body language.

Sunday: Where did you get the inspiration for the movements of Bugs Bunny? How did you come up with, record and express this body language?

WANG Maomao: Bunny's creative ideas come from life. In fact, every person, every day, will encounter a lot of things, will have touched, have feelings. It's just that most of the time, these waves of the mind are unconsciously forgotten by us. I chose to draw, for me drawing is no different from journaling in life. Lifting up the pen, pouring out yesterday's various things to dry; so there is a chance to remove the impulse, confusion, and record those things that are really worth thinking about, worth remembering. I really wanted to express my emotions with those exaggerated and funny movements when I encountered something, but I was too embarrassed to do so in real life. So I drew these actions onto the Bunny Ski, and he did them for me.

Sunday: We noticed that many of China's previous animated cartoons were characterized by concrete images and detailed depictions, but the movements were not rich and evocative enough, for example, Qi Tian Da Sheng's head-scratching poses always seemed to be in the same frame, whereas nowadays many of the animations are characterized by exaggerated movements and body language. I guess the most successful thing about Rabbitski is that it renders so many lifelike movements for everyone to enjoy. I'd like to ask you what you think of such a change? What caused such a characteristic now?

WANG Maomao: A few years ago, animation was a field that only a few professional teams could enter. Flash is a convenient animation tool that is easy to learn and use, and the Internet is a media where everyone has the opportunity to publish their works. These new things create a brand new environment, so that every animator has gained the right to speak, have the opportunity to publicize their works. As a result, diverse works have emerged. Among them, those that differ from traditional animation art may get more attention, but I think the works that really gain recognition are not because of the style or technique; rather, it's because they get the readers' (or rather, netizens') heart ****ing.

Sunday: Tell us about Rabbit's commercial prospects. What are the expectations? What are the plans for innovation?

WANG Maomao: At the end of last year, we printed a small number of Bunny notebooks, postcards and posters as New Year's gifts for friends. Some of the leftovers were put on our Taobao store, and sales were unexpectedly brisk.

However, the economic returns from the sales of Rabbit Ski peripherals have been negligible so far, but we will continue to work hard to launch more Rabbit Ski derivatives.

Wang Maomao: who do not want to "rabbit base" as comfortable

If not "rabbit base", Communication University of China animation school junior girl Wang Maomao is still just an ordinary girl -- this typical 80-year-old netizen, the first time I saw the rabbit base, I was a little bit of a girl. --This typical post-1980s Internet addict spends most of her time with her computer, either chatting on the Internet or drawing a rabbit called "Rabbitski" in her BLOG, in addition to eating and sleeping.

Last October, Mao Mao decided to integrate their own network life, so created a number of "Rabbitski" expression pattern sent to QQ and MSN netizens, the little rabbit can do radio gymnastics, empty farts, shaking chest, fainting and other actions, more than typing image. Hands and feet through the little girl type of playfulness, reminiscent of Cherry Little Maruko, and a little bit of Stephen Chow's nonsensical. To her own surprise, a few days later, QQ and MSN at the same time began to haunt the "rabbit disaster", a few strokes sketched out the "Rabbitski" expression began to fly on the network popularized.

In mid-June, the reporter finally found the "rabbit base" maker Wang Maomao.

"I'm never nervous on stage, I'm nervous off stage."

The Bunny Ski's home is in a creative warehouse on Guanghua Road, and there are three people in charge of it, including Wang Maomao, who is responsible for designing the image and telling the story, and who works mainly on his blog. His own blog, other things do not care; "Brother" Martin is responsible for the "Rabbit Ski" packaging, for the image designed by Dawu add color, supporting graphics, and then typeset into wallpaper, posters and products; Kaka is responsible for publicity and negotiation of business cooperation, a bit Wang Dawu "The company's main goal is to provide the best possible service to its customers.

Previously, Wang Dumao had another name, which she laughed at as "the kind that can't be said to be dead", because she felt vulgar. In order to change this common name, Mao Mao fought with her mother for 16 years, from elementary school to the university before, and then her mother was tired of it, threw down the sentence, "get into the university as you want to change". As a result, just after she got into college, the state issued a decree that no one over the age of 16 could change his or her name, so he or she was not allowed to do so! The name "Mao Mao" is also the name of the partner Kaka borrowed from the "Bunny Ski", in the twelve Chinese zodiac signs, Mao is the rabbit, Mao Mao is so-and-so, it is called both random and colorful.

The afternoon of the interview, Wang Maomao students just went to a conference --- "steamed bread blood" producer Hu Ge and Maomao and another network celebrity endorsement of a laptop. Introducing the other two, there was a great response on stage, introducing Wang Maomao, there was no sound on stage, until the host mentioned "Rabbitski", the audience began to get excited. Activity just finished, there are "fans" flocked to ask for and Mao Mao autographs and photos, scared of Kakala with Mao Mao "fled".

Afterward, Mao complained to Kaka, "I was in such a hurry that I didn't even get to eat the buffet. Kaka, in turn, complained about Mao Mao, "I sweat like a waterfall when you come on stage" -- Kaka said Mao Mao loves to talk off the cuff, basically a foot in the sky and a foot on the ground, and when people ask east, she answers west. "That's not all, people asked to open the laptop to feel it, she died on stage and just couldn't open it, I was sweating like this offstage!" Mao Mao squinted, "I'm never nervous on stage, the nervous ones are off stage."

"Don't let anyone recognize me"

Before the interview, it was customary to take a picture first, but I didn't expect to be met with Kaka and Mao Mao's firm resistance. "I don't want to take a picture, but I'm going to send you one, and I'm going to use it again." The company's main goal is to provide the best possible service to its customers," she said, adding that she does not like to take pictures and is afraid to show her face in the newspaper.

"What's wrong with that?" "Easily recognized."

"Is it bad to be recognized?" "I'm still a student, I don't want to be famous."

"What's wrong with being famous?" "What's good about being famous?"

After half a day's negotiation, Mao agreed to take a picture, but it had to be "artistic", something that wouldn't make her recognizable at first sight. According to this idea, Kaka helped design a work side photo. The result is not good, the side only shows an eye, a little weird, U U pick up, "Why don't you shoot me crawling out of the computer".

So, we started to do something on "Bugs Bunny". As the original Bugs Bunny, there aren't many props to be found here, except for a framed Bugs Bunny poster in a filing cabinet

. Kaka told us to cross our hands on the poster, put our hands on our arms, and then smile lightly, which was fiercely opposed by us, "I'm wearing braces, and I'm not talking about the reflection of the smile, it's like the silence of the lambs ......" After half an hour of work, we finally took a picture of all of them happy! The photo was taken in a half hour of work, and finally a happy photo was taken. The girl has been tossed around a number of times, but she's trying her best to cooperate, so I can see that she's a very good girl.

"People who paint, their hands move faster than their mouths"

Mao said she is a typical painter, with her head spinning the fastest, followed by her hands and then her mouth. This kind of people usually have two endings, one by other people crowded on the time, too late to return the mouth, can only do the action, dao often take "rabbit base" classic action as their own counter-weapons, the day before yesterday and Kaka quarrel, sacrificed the most "killing" of the The second is the love of painting but not talking.

When she was 4 years old, Xiao Mao Mao went to the neighbor's house to play. After returning, her mother asked her what she saw, the results of the dao did not say anything, drew a picture, seems to be a person squatting on the side of a machine, the dao explained, only to know is the neighbor's uncle in the fax. 4 years old, dao began to go in and out of the juvenile hall painting class, the junior high school into the art of the special class, half of the time every day to learn culture, half of the time to learn the art of the class, the high school directly on the tianjin city of art high school. Later, he was admitted to the Animation School of the Communication University of China (CUC). "No matter how others, anyway, I am the kind of person who likes to draw since childhood."

Remembering that "Bunny Ski" is a guy

Collaborator Kaka commented that Mao Mao was one of the few kids in the art program who didn't make a big deal out of it. "While some people get married freshman year and some can't stand the constraints of moving out, she takes classes honestly and works on vacations to earn her own living expenses." Mao Mao usually do not love to talk, nothing to do, love to leave some drawing diary in their BLOG. Last year, a rabbit gradually became the main character of BOLG, and Mao Mao named it "Rabbitski", inspired by a Polish novel she read when she was a child, in which the main character changed the "Z" in his name to "S", and his fate changed from then on. The story was inspired by a Polish novel I read as a child, in which the main character changed his name from "Z" to "S" and his fate changed dramatically. "Because of this story, I have a strong feeling for the suffix 'Skee'."

"Bunny Ski" is male, and since it's "Ski" it should be male. But what happens to the "male rabbit" is the story of the female Usagi. The rabbit will be used to protest to the school, "hot days, but also insisted on lights out at 11:30 p.m., I do not know how many computers have been suffocated!"

The series of blog posts named "Bunny's Duplicity" are all about Dao's bloody history. One of them took place in Mao Mao's middle school years. Mao Mao home from school, the road met a family of three, ragged and pathetic, said: "girl we have no money to go home, you good heart, give us 100 yuan." Mao Mao then rummaged through the body of the pocket to find 90 yuan, gave the people, and went home as a good deed to tell his mother, as a result of this was cut off from pocket money. Mao Mao said, from then on until college, almost never seen what pocket money, New Year's money is also over hand, in the words of his mother, "how much money to you have to let people cheat!" --- Mao Mao said that in the future, must be "fooled" into a separate book, used to remind the same as her kind friends.

Mom watches the Bugs Bunny remote monitor every day

When the Bugs Bunny was first drawn, it was more complicated than it is now. Time, Mao Mao was in a hurry, the head turned too fast ah, this is not finished painting, new ideas and came out, played a bunch of drafts, all into a half-finished product, look at the pity, but not a few drafts on the present appearance. The dao said, now painting a picture is only an hour, convenient.

To put it mildly, Mao Mao and the rabbit have a lot in common. Since she was a child, her nicknames have all been related to "rabbit," and she can't quite put her finger on it, but her teeth may have been a bit buck once upon a time. In junior high school, she even wore braces for this reason. These days, Mao Mao and the determination to completely rectify the teeth, just put on the braces, every day you must eat painkillers to eliminate the pain, meals can not eat, only porridge. In a fit of anger, the June 13th BOLG "Bunny Ski" also wore braces, to the carrots and bananas, the poor little rabbit can only be on the tears under the drooling, the result of the rabbit is also angry, swore on the Internet will not eat anything - - hunger strike! -a hunger strike!

This scared the offline mom. Repeatedly calling to urge Mao Mao can not not eat, the body is the capital of the revolution. "Not only does she read my BLOG every day, she even reads the ones I link to other people, and sends a couple of two to three hundred word text messages after she reads them." Because the BOLG is being monitored remotely by her mom, Mauve says it's something she didn't expect.

"Rabbitski": a sample of folk animation workshop

In the interview, the reporter asked Wang Mao Mao "Rabbitski" what future planning and ideas, she answered just two words: "no. " She is basically a person who hopes that "Rabbit Ski" can be as silly as she is, and in her own words, "In addition to painting, don't come to me for anything". Usagi dumped all the worrying on Kaka.

Kaka's real name is Kingland, and Mao Mao's senior brother Martin is a graphic design company partners. This time last year, on the sophomore Wang Dumao into the company to do odd jobs, at that time, Dumao is a short work, Kaka is the boss. Later, with the "Rabbitski", Dawei "promoted" to "Rabbitski" image partner, Kaka "demoted" The company's business is a very important part of the company's success, and it is a very important part of the company's success.

With Wang Maomao is different, Kaka on the "Rabbit Ski" development has a lot of considerations and ideas, but from the current situation, to make this domestic bunny like South Korea's "Hooligan Bunny", not only has a reputation and market, there is still a long way to go. The company has a long way to go.

The company is still spending money on the "Bunny"

Note: When was the "Bunny" promoted as a product?

Card: At the end of last year. At that time, purely for the sake of the new year can have a gift to our friends, customers, so the dao dao before the drawing of those drawings organized, and then designed a small notebook. I made about 500 books in one go! I gave away 200-300 copies and kept the rest in my hands. Nearly the New Year, Martin proposed to put the rest of the book on the Internet to sell, at that time, we still have a lot of 16 small posters. Started to put 30 books up, 25 yuan per book, I told them that if you can sell these 30 books, the future of this as a thing to do. Unexpectedly, they were all sold out the next morning, and then all the books were sold out within a week. Later, we tried to make three T-shirts, each 86 yuan a **** one or two thousand pieces, and now also all sold out. Remember: "Bunny" for the company to earn money?

Card: Now the company's main business is still graphic design, still spending money to support the "Rabbitsky". I did the first batch of clothes to be honest is pure loss of money, the effort is too much, the clothes side of the small red label, the collar label, inside the washing mark, we have to find one by one to do suppliers. After selling all the T-shirts, we are basically even, but now the production of clothes is not enough to supply the goods. The most depressing is the day of T-shirt, Mao Mao in the BOLG posted a post, tell everyone "rabbit base" T-shirt to be on sale, next to leave an agent's address, the results of many users raised objections, saying that you set a price is very expensive ah, you are not out of the money eye? Mao Mao felt very frustrated and felt sorry for the netizens. I also feel very wrong, because the energy invested is really big, is sold at 86 yuan can not recover the cost.

The pirates even understand the value of these images better

Note: Besides notebooks and clothing, what other opportunities are there for cooperation with the Rabbit Ski?

Ka: now look at are potential, for example, and Microsoft's MSN and QQ talk about doing love animation, but this kind of cooperation process is relatively slow, there is no substantive results. QQ official is also talking to us. The most urgent task is to publish a book. The most urgent task is to publish a book, because the pirated version is already out. One day, Mao Mao told me that she saw the book "Rabbit Ski" for sale on the street stalls, accompanied by a CD-ROM, the contents of which are too rough, are stripped from the BLOG. She was very excited when she was talking about it, but I was in a hurry. The pirate manufacturers know how to utilize the value of these anime images even better than the licensed manufacturers. Their vision has broken through the anime itself and expanded to include derivative products.

This is what happened to the Hooligan Bunny in China. In China, you can see "Hooligan Bunny" on all kinds of products, some of which are not even available in Korea, the country of origin, and I don't want that to happen to "Bugs Bunny" someday. We hope to cooperate with the genuine manufacturers, so that people can have the opportunity to buy genuine "Bugs Bunny" products.

The national policy has not yet radiated to the folk animation industry

Note: Speaking of the rogue rabbit, it is not only famous, but also won two Korean National Creative Awards, and the Korean government has a support policy for it, do you think the "Bunny" has such a chance?

Card: Not yet. The country has been talking about creative industries for the past two years, but it feels like it's still a bit far away from us. Before, I also inquired about how to set up a creative company. Bei Erhuan Gehua building is not Beijing's animation industry base? I went to inquire, it seems that there is no preferential policy, if you move into the park, the rent is also very expensive.

Remarks: Why is there no official website for Bugs Bunny?

Card: We are understaffed, now there are only seven or eight people in the company, and they work so hard every day that they don't have the energy to build an official website. In addition to the people who can draw, most of them will not do business, will do business with people who do not love cartoon images, always want to make a lot of money in three to five days, the two forces of the people who can not appear at the same time, caused this situation. hh Who can become the Chinese version of the "Hooligan Bunny"?

In the current network, like the "Rabbit Ski" such a relatively red-hot virtual image of Shanghai's "Yo-Ho Monkey", "Yo-Ho Monkey", although the establishment of their own studio Although "Yo-Ho Monkey" has set up its own studio, it is currently losing money to make money. From the current situation, it's hard to say how the "Rabbitski" will develop in a few years, it may be very good, but it may also disappear.

Zhang Xinxiong, director of the Guangdong Animation and Game Industry Research Center, pointed out in an interview: "In fact, whether it is 'Yo-Ho Monkey' or 'Rabbit Ski', are walking the road to riches of the South Korean hooligan rabbit in 2001! In fact, both 'Yo-Ho Monkey' and 'Rabbit Ski' follow the same path to riches as the Korean Hooligan Rabbit in 2001. This road, at that time, there are also domestic cartoonists in the walk, but why not the same success?" He believes that the main constraints by three links.

The first is the network environment. South Korea's IT industry is developing fast, and with a population of 46 million, 30 million people use the Internet, one of the highest in the world. The U.S. also sees Korea as a test market whenever new technologies emerge. The favorable Internet environment allowed Rogue Bunny to be quickly promoted as soon as it was released. "But our level of Internet today and the percentage of Internet users do not yet constitute a mainstream audience."

Second, strong anti-piracy tactics. After "Hooligan Rabbit" became famous, related products quickly flooded the wholesale and retail markets. However, they were not authorized by the copyright holders and were illegally pirated. 2000 was a year in which the authors of "Hooligan Rabbit" and their agency CLKO did not earn a penny. Soon after, the Korean government added "provisions on criminal penalties for copyright infringement" to the Copyright Act, and CLKO joined forces with the judiciary to effectively combat piracy, which led to Rascal Rabbit generating 120 billion won (about 800 million yuan) in 2001. "Fighting piracy is expensive, probably 30 to 50 percent of the upfront cost, which is really a drop in the bucket for a comic book artisan workshop with a small business."

Third, in 2001, South Korea had already established a perfect cartoon licensing model, and under the protection of public power, the derivatives of the rogue rabbit quickly reached more than 1,700 kinds of products. "Domestic merchants don't have this kind of awareness and business model, and the more discerning ones are those who do piracy."

Zhang Xinxiong said the folk animation workshop is "three lacks and two has no" -- lack of capital, lack of business model, lack of professional agent, no system, no scale. So you can only breastfeed other people's children while feeding their own children, starving or not starving, eating or not eating well. As for the future can not live "rogue rabbit" as a happy life, it depends on their own endurance, the second depends on the development of the country and the direction of the policy.