In May 1997, Nongfu Spring selected Shanghai as the first pilot market in China. Chairman Zhong Rong personally went to Shanghai to investigate the market. He knocked on the door of a household near Jing 'an Temple and invited the whole family to taste Nongfu Spring. The children at home took a sip and blurted out, "It's a little sweet! "This is the origin of" Nongfu Spring is a little sweet ".
Nongfu Spring, namely Nongfu Spring Co., Ltd., was originally named "Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd.". Its headquarters is located in Hangzhou, Zhejiang Province, and it is a holding company of Yangshengtang. It was established on September 26th, 1996.
The company is a drinking water producer in Chinese mainland, with eight high-quality water source bases: Qiandao Lake in Zhejiang, Changbai Mountain in Jilin, Danjiangkou in Hubei, Wanlv Lake in Guangdong, Taibai Mountain in Shaanxi, Manas in Tianshan Mountain in Xinjiang, Emei Mountain in Sichuan and Wuling Mountain in Guizhou.
Extended information:
Product features
1. Production of bottled natural drinking water, vitamin water and black tea.
2. Its traditional products are mainly bottled mineral water, which is taken from the deep water of Qiandao Lake; In 23, a mixed juice beverage with the brand of "Farmer Orchard" was introduced. Other products include "scream", "farmer's tea", "farmer's soda" and "water soluble C1".
3. The rise of Nongfu Spring can be said to have originated from the advertisement of "Nongfu Spring is a little sweet". The voice of "Nongfu Spring is a little sweet" flew over Qian Shan and spread all over the country, and the brand awareness quickly started.
Reference: Baidu Encyclopedia-Nongfu Spring