1. Classic case of online membership marketing:

google advertising is a quick and simple way to make money online, which allows website publishers with a certain amount of visits to display Google advertisements related to website content for their websites and convert website traffic into revenue. The commission policy provided by googleadsense for affiliate members is confidential, and Google has not clearly stated how much or what percentage of commission the displayed advertisements can be obtained by clicking once. The commission paid by googleadsense is not a fixed proportion, but has a certain algorithm, which depends on several factors: the cpc price of the clicked advertisement; The average number of advertisements displayed on the publisher's website every day; Website plus googleadsense time.

googleadsense is probably the most successful of all online membership marketing models, and the revenue generated by members (content publishers) for google is as high as about 45% of the total revenue. The perfect background management function of googleadsense is even more commendable, because it has become the largest website in advertising alliance and the most successful online membership website in the world.

2. Classic case of traditional membership marketing

In October p>23, Beijing Pusheng Pharmacy officially launched the membership policy, which is very similar to that of Wal-Mart membership stores.

First, the membership threshold is high, and 1 yuan membership fee is required every year, while the membership fee of general pharmacies in Beijing only needs 2 yuan, 5 yuan and 1 yuan at most, and Pusheng is dozens of times higher than other nearly 1 membership pharmacies.

Second, the attractive low membership price. Similar drugs are generally 5 to 2 percentage points lower than their peers. In addition, the party, government and army of Pusheng provide members with free fitness and points to send annual tickets to the park, free physical examination, insurance and other services.

Since Beijing Pusheng Pharmacy introduced a membership fee as high as 1 yuan, the drug prices in the store are really close to those of ordinary cheap pharmacies, and some drugs are even lower than those of cheap pharmacies. A member who bought medicine at Pusheng Pharmacy said: "The membership fee of Pusheng Pharmacy is a little expensive, but Kangbi here is much lower than that of Elephant Pharmacy in 2 yuan, Angong Niuhuang Pill is lower than that of Elephant Pharmacy in 13 yuan, and Elephant sells Jin Shierkang in 98 yuan, which is only about 74 yuan. In this way, I can get back the hundred yuan by buying an Angong Niuhuang pill. I don't think I will suffer at all, not to mention this membership is valid for life. "

Why does Beijing Pusheng Pharmacy set such a high threshold for membership? Manager Qin of Xidan Pusheng Pharmacy explained: "This is because of the need to establish a member database and stabilize the customer base. The Pusheng member database centralizes and processes all kinds of relevant information of members through computer software, so as to purchase drugs according to the needs of all members, and how much goods are needed will not happen again, thus greatly reducing costs and revitalizing funds. "

Most of the old customers who are willing to join 1 yuan are big consumers of drugs, of which 5% spend more than 5, yuan a year and 4% spend more than 3, yuan. The purchase amount of these people has been steadily accounting for 4% of the total sales of Pusheng, making them the most reliable consumer groups in pharmacies. This can best develop and maintain loyal customers.

Finally, after several years of membership marketing, the sales of Beijing Pusheng Pharmacy have also increased obviously. The membership policy of Beijing Pusheng Pharmacy is the traditional "membership marketing".