The packaging of potato chips can be regarded as a failure case.

as we all know, in order to ensure the integrity and taste of products, potato chip packaging bags are extremely airtight and filled with a lot of nitrogen.

so there is the following.

Two American consumers sued WiseFoods on the grounds that there was too much gas in the potato chip bag and too few potato chips!

"58%-75% of potato chips bags are gas, and this proportion should be controlled at around 3%. Now, the potato chips are less than half."

The summary is as follows:

Failed packaging cases are everywhere, and good packaging cases are hard to meet. Good packaging needs to be done in all aspects, from design to material selection to production.

however, those who can design well may not be able to choose the right materials, and those who can choose the right materials may not understand the design connotation, and they will know both, and the precautions in production process may not be able to understand!

principle of packaging design:

packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. We are convinced that packaging is a powerful means to establish the affinity between products and consumers. Today, with the economic globalization, packaging and commodities have been integrated.

packaging, as a means to realize commodity value and use value, plays an extremely important role in the fields of production, circulation, sales and consumption, and is an important topic that enterprises and designers have to pay attention to. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation, promote sales and increase added value of products.