Ju Jingyi's case against Cauliflower King has been the subject of concern for many netizens. In October last year, Cauliflower King released a related article claiming that it had used photos that were publicly available from Ju Jingyi, only to be claimed by Ju's company for $400,000 in damages. The two sides never properly resolved the matter, so Jou's company took Cauliflower Da Wang to court.

The first trial verdict was a defeat for Ju, who was not convinced by the first trial verdict, so she appealed again. The verdict of the second trial has been completed, and once again, Ju Jingyi lost the case, and the verdict recorded in detail that there is no defamation, defacement and scandalization of Ju Jingyi. What's more, Cauliflower King did not profit from the photos or market the product. Jou has not responded positively to the matterJou's company does not recognize the ruling and will continue to gather evidence and maintain an appeal.

Because of the increasing importance people place on their personal image and reputation, celebrities take a very tough line when they come across videos and people who infringe on their personal image and defame their reputation. When many video bloggers create videos, these video bloggers will always analyze hot people and hot topics. Maybe it is because the videos produced by these bloggers get so much airplay, or maybe it is because of the blogger's inappropriate analogies, some celebrities often file lawsuits to the court, mainly because the video bloggers have violated the celebrities' right to reputation?

While celebrities and netizens are not the same concept, netizens with a larger number of fans also develop a certain degree of influence. Most of the netroots post particularly truthful opinions, thus analyzing various things that happen in the entertainment circle. Whenever Ju Jingyi aired a drama, many UP owners on websites would make videos analyzing Ju Jingyi's acting and makeup, which would have been a particularly easy way to get out of the ring. However, Ju Jingyi is known as a 4000 year old beauty, he has a more classical look, and Ju Jingyi can have many black fans. Although the purpose of the UP owner is not to blacken Ju Jingyi, the star always has to defend his personal legal rights and reputation.

There is nothing particularly wrong with celebrities defending their legal rights and reputation per se, and everyone has the right to take people who damage their personal image to court. However, there is no judgment in the law about the rice circle, the star to defend the right to reputation needs to be judged according to the various provisions of the violation of personal reputation. If the star does not have a particularly large amount of evidence, this may lead to the star can not defend the right to personal reputation, and ultimately the whole case has lost the end.