But what we may not know is that Starbucks sells more than just drinks and desserts. No matter whether it is Mid-Autumn Festival or Dragon Boat Festival, Starbucks will launch traditional cakes: moon cakes and zongzi, which will make a lot of money.
And these products, like other Starbucks drinks, have a similar feature-expensive!
6 RMB 348, 8 RMB 458, 10 RMB 598 ...
Calculate the unit price, a moon cake is more than 50 yuan. There is also a mooncake gift box, which sold for a sky-high price of 1378 yuan! Since the gift market was rectified, we haven't seen such expensive moon cakes for a long time. Moreover, Starbucks moon cakes are not only expensive, but also limited, and you need to make an appointment in advance.
However, at such an expensive price, there are still many people scrambling to buy moon cakes at the counter, so is Starbucks' moon cakes worth it?
Starbucks' marketing model has always been a high-end route, which can be seen from the outer packaging of moon cake gift boxes. Take the gift box of 1378 yuan moon cake as an example. Its gift box is a bag, which is in cooperation with Hermè s, a well-known luxury goods. In fact, buying moon cakes means buying this bag, which means a little bit about buying a gift and returning pearls. So in everyone's mind, this is to spend 1000 yuan to buy a Hermes, and also give away a box of moon cakes with more than 300 yuan.
But apart from good packaging, will Starbucks moon cakes have any bright spots?
Many people who bought Starbucks moon cakes for early adopters are complaining: Starbucks probably regards us as gods, and moon cakes are just a tribute, just for viewing, as long as we express our sincerity with "expensive".
Let's take a look at the following Starbucks moon cakes first.