Orange Heart Select staff revealed that starting from mid-September, Orange Heart Select will first shut down its business in 60 cities across the country, and will close all Orange Heart Select businesses by November at the latest. So far, Orange Heart Preferred’s product research and development positions have laid off half of its employees.

In fact, the entire Internet industry is in the process of squeezing the bubble. In the past, the Internet industry relied on price wars, money-burning wars and traffic to gain a large number of users and grow wildly. But now it has to return to its essence. The cost of acquiring users for C-side products is getting higher and higher. The B-side has just begun, and it mainly focuses on Enterprises serve paying people and the usage behavior of these users, while the C-side mainly relies on traffic to acquire users, and the conversion rate has been significantly reduced. In the future, the room for growth of B-side products will gradually increase.

A netizen whose ID is a Didi employee broke the news on January 12: Community group buying layoffs have begun, and Orange Heart Selection will carry out offline BD/BDM in January. Remaining business functions will also begin to be reduced.

The truth is not yet known. However, BD plays an important role in developing the market. However, with the rapid development of community group buying platforms, when network effects are formed and the platform matures, there will inevitably be Control the quantity and strengthen the quality control of personnel to ensure the survival of the fittest.