The premise of this positioning is to understand the target consumers, determine the core value of the brand and differentiate the competitive advantage.

1. Know the target consumers: Brand positioning needs to target the target consumers, and it needs to know the target consumers deeply, including their needs, preferences, consumption habits and values.

2. Determine the core value of the brand: the core value of the brand is the basis of brand positioning, which can highlight the uniqueness and advantages of the brand, thus forming a unique cognition in the hearts of consumers.

3. Differentiated competitive advantage: Brand positioning needs to find differences from competitors to form differentiated competitive advantage. This can be products, services, prices, brand image and so on.