Boiled Three Kingdoms means to analyze the management science of the Three Kingdoms in the condensed reasoning to make it in plain words

Pillow side of the art of war, behind the scenes of the mirror, after-dinner skit, after-tea talk. CITIC Publishing House launched by Cheng Junyi "Boiled Three Kingdoms" is a form of interpretation of the management of the form of sketches, the author of human resource management and marketing management encountered in a variety of problems and countermeasures, with the form of the Three Kingdoms vividly expressed, witty and humorous, fascinating, so that readers in the light reading in a profound education.

With the stories of the Three Kingdoms known to women and children as the base, the author cooks a pot of spicy flavor of fastidious management science. The author is a well-known fan of the Three Kingdoms, and when writing this book, he made a cameo appearance as a storyteller. For example, in the section "Let the heart full of passion", Zhang Fei said to Liu Bei: "I am a cup of water, carefree. You are a cup of muddy water, gray all day long. How can this cup of muddy water be clear?" Liu Bei replied that precipitation and filtration could be used, while Guan Yu said that these two methods had their own disadvantages. Zhang Fei without saying a word to the two brothers into the bathroom, the cup of muddy water in the open faucet under the rush, less than a minute, muddy water completely into clear water. He said, "You should choose those positive uplifting thoughts and let it keep flushing your mind." Liu Bei's Xuzhou company hired Lu Bu, who had a strong peach popularity, as the executive vice president, who knew that Lu Bu was not only good at doing business, but also good at transferring assets, and hollowed out the company into an empty shell in less than a year. Chen Deng helped Liu Bei summarize the lesson by saying that a competent manager should "do only what he should do, not what his subordinates should do." But empowerment is not about giving up your power, it's about making your power more effective through empowerment. When you give the carrot, you must not throw away the stick. When Cao Cao helped Liu Bei summarize his lesson, he said, "In Journey to the West, the Tang Monk is a perfect personality, the Monkey King is a power personality, Pigsy is a lively personality, and the Sand Monk is a peaceful personality. How did the Tang Monk manage the Monkey King? The answer is that he can read the Tightrope Mantra!"

To the wonderful fable skit as raw material, image interpretation of the essence of management. For example, in the discussion of the creativity of the salesman told the story of "selling combs to monks": Mr. A ran three monasteries, by countless monks scolding and chasing, and finally touched a small monk, sold a comb. Mr. B found the abbot of an ancient temple and suggested to put a comb in front of each of the 10 incense burners for the Buddhist congregation to comb their hair before worshipping, the abbot agreed and bought 10 combs. Mr. C went to a precious temple and said to the abbot, "The precious temple should give back to those who enter the incense. I have a batch of combs, and your calligraphy is superb, so you can carve the three words 'Jaishang comb' on them and give them as a gift." The abbot was overjoyed and immediately bought 1000 combs. The author is a subversive critic of this marketing story, which is still regarded as a classic, arguing that it actually encourages a kind of commercial fraud and has nothing to do with real marketing strategy. There is also the "story of the Danding Crane": the Danding Crane was chosen by the Lion King to be the Chancellor of the Forest Kingdom, and the reporter Chicken wanted to interview him, but Plum Deer told Chicken: "The Danding Crane won't be interviewed, and he thinks all the glory should go to the Lion. It has a famous 'three no's philosophy': competent managers should do not compete with the leader for fame, not compete with their subordinates for credit, not compete with their colleagues for profit." The mountain chicken said, "People say there are only two kinds of people who work beside the lion, those who hold back and those who skulk." The merganser explained, "The dandilion is another kind of person who is courageous in his task. Often the leader is under a great deal of pressure, and the courageous man will take the initiative to take on more responsibility through proper planning in order to reduce the leader's burden, with the aim of safeguarding the interests of the team. The patsies, on the other hand, are there for their own personal gain."

Seasoned with new modern Chinese and foreign management concepts, the book reinforces the connotations of management science. Each chapter of the book, before the canonical excerpts, the outline; with funny cartoons, vivid image; after the author comment, the finishing touch. For example, the first chapter comments: attitude determines everything, few people can understand the true meaning of this sentence. How one understands one's life and objective conditions depends entirely on one's attitude. All the resources and forces are available to support you in realizing that possibility of success. The more positive your attitude, the more determined you are, the more resources and forces you can mobilize, and the probability of success goes up. Attitude determines the maximum probability of success. Chapter 3 comments: Hoopla is a people-centered management philosophy that can have a guiding influence on every personnel decision you make, so that you can build a values-based labor-management relationship and develop employees with a strong sense of teamwork and high loyalty. The book also extends the famous "Barrel Theory": how much water a barrel can hold depends not only on the length of each plank, but also on whether the combination between the planks is tight. Accordingly, it is concluded that the fighting power of a team depends not only on the ability of each member, but also on the collaboration and cooperation between members. The whole book is a mixture of ancient and modern, solemn and harmonious, seemingly absurd, but in fact, the deep meaning of the existence of a large.

"Boiled Three Kingdoms" in the expression of the form of an anti-management works of the stereotypes of didactic, the opening of semantic innovation, the first in the harmony of the Zhuang, since its introduction in July 2003, the market response was surprisingly enthusiastic, almost steadily ranked in major bookstores list of the top five, so far, has been reprinted 25 times, the sales of more than 800,000 copies, is expected to the end of this year will easily break the one million mark, a miracle to become the local financial books. It has become a miracle for local financial books. Focusing on the money-making effect of its good ideas, "a swarm" of imitations to follow the trend of the first to debut in the bookstore, "Boiled Three Kingdoms", "Boiled Three Kingdoms", "Boiled Spring and Autumn and Warring States", "Boiled Chu and Han Style", "Boiled Three Kingdoms", "Hot and Spicy Three Kingdoms" and so on more than 20 kinds of imitations flocked to the emergence of the design of the layout and content of the three countries. Some of these parodies are identical to Boiled Three Kingdoms from the layout design to the content. Some critics exclaimed, "Clone books are coming out all the time, and 'Three Kingdoms' is being boiled." The book in the creative, both for publishers and authors, follow or clone other people's ready-made ideas are a kind of imbecility, vulgarity and quick success. Interesting publishers and authors when another way to push more innovative masterpieces, do not always think of chewing others chewed the bread to get a piece of the pie

Respondent: horizonman - Manager Grade 4 11-5 22:14

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Boiled Three Kingdoms

Cheng Junyi

The first lesson destiny is an eagle fallen in the henhouse

The words of the life of the great momentum, success or failure, care about a heart. In layman's terms, no matter whether it is a rich son or a humble son, no matter whether it is a townsman or an industrial or commercial magnate, everyone is using his own philosophy to decide, to enter into his state of existence, and to interpret his state of existence as success, failure or destiny. In the field of educational psychology there is a classic quote: "Sow a thought, reap a behavior; sow a behavior, reap a habit; sow a habit, reap a character; sow a character, reap a destiny." It is a good interpretation of the interactive relationship between thought and destiny. The young man Liu Bei, who came from a poor background, again used his own life course to interpret this classic quote very well.

Liu Bei was a student in Zhuozhou City, Hebei Province. Because he lost his father at a young age, he relied on his widowed mother to support his family, and his life was extremely hard. On a winter night when he was in his third year of high school, Liu Bei returned home from his evening study and saw his mother still sewing cotton boots under the dim light. Liu Bei said, "Mom, it's freezing cold, go to bed early!"

Mother replied, "You are going to take the college entrance examination next year. If I make one more pair of cotton boots, I can sell ten more dollars so that I can raise enough money for you to pay for your college tuition."

Liu Bei squatted in front of his mother's knee, his nose was sore, and tears were about to well up. He whimpered, "Mom, going to college costs a lot of money. Our family is too poor, what use can this money be put to? Don't count on it!"

Mother's shoulders shook as she listened, and asked him, "Are you going to spend your whole life in this poor hole?"

Liu Bei said bitterly, "What can be done? Perhaps, it's called destiny?"

The mother put down her needle and thread, looked at her son, and said, "When I was a child, I read the Three Character Classic, and I can still think about things. When you talk about destiny, is it something that happens at the beginning of a person, or is it something that happens after a person? I'll tell you a story that might help you find the answer."

An eagle's egg rolled out of the eagle's nest and fell into the grass. A man found him and, thinking it was an egg, took him home and put him in the chicken coop. There was a hen in the henhouse incubating the egg, and he was hatched like all the other eggs.

So he grew up as a chick and lived like a chicken. Many of his mates bullied him because of his odd looks. He felt lonely and miserable.

One day, he followed the chickens to peck at the grain in the rice field. Suddenly, a dark shadow swept over the mountain, and the chickens panicked and hid everywhere. When the crisis passed, the group breathed a sigh of relief.

"What kind of bird was that just now?" He asked.

His partner told him, "That was an eagle, the supreme eagle."

"Wow, that eagle was amazing, flying with such panache!" He let out his inner envy, "How wonderful it would be if one day I could fly like an eagle!"

"That's just delusional!" His partner rebuked him unmercifully, "How can you possibly fly like an eagle when you were born a chicken and even the chickens are ashamed of your ugliness?"

The mother finished her story and asked, "Son, the so-called destiny is that of an eagle that has fallen into the nest of chickens. Now, would you rather choose to live like a chicken or spread your wings like an eagle?"

Liu Bei asked his mother dumbfounded, "Do you think that my son is that unfortunate eagle that fell into the chicken's nest?"

The mother affirmed, "Yes, you are the descendant of an eagle, you should go after the blue sky that belongs to you, don't sigh for the one or two grains in front of you!" She told her son that his grandpa's grandpa's grandpa's grandpa was Liu Sheng, the son of Emperor Jingdi of Han Dynasty, and from this, he was actually the descendant of Liu Bang of Han Gaozu, a royal bloodline with red roots.

Liu Bei came to his senses and resolutely said to his mother, "Mom, I know what you mean, and I will not fail you!" After studying hard, the next year, Liu Bei finally got admitted to the Cheung Kong International Business Administration University. The day he got the acceptance letter, mother and son were sad and happy, closed the door and hugged and cried.