Songzi Alliance is an account named "Songzi Er" in Tik Tok live broadcast platform, which belongs to a live broadcast room of the enterprise "Lezhixuan (Guangdong) Brand Management Co., Ltd." behind the account. According to the query of Tik Tok app, in the live broadcast room of Songzi Alliance, the anchor will introduce products to the audience, including pine nuts, nuts and other foods, and at the same time, some entertainment activities will be carried out, such as lottery and interactive games, to attract the audience's attention and purchase. This account has a high popularity and fans on the vibrato platform. By May 223, its fans had exceeded 7.3 million.