On February 2, 2021, the official Weibo of Guinness World Records posted that on January 25, 2021, Li Ziqi’s YouTube subscriptions reached 14.1 million, a new record Li Ziqi set the Guinness World Record in July last year. Today, Li Ziqi is not only a food blogger, but also a spokesperson for oriental food culture.

Li Ziqi’s videos are very beautiful, which is also inseparable from the video production team behind Li Ziqi. Although Li Ziqi's early videos were all shot by himself using a tripod, the picture quality was not particularly good. Later, Li Ziqi and his team purchased professional SLR cameras and cameras. Li Ziqi also studied the filming techniques of the variety show "A Bite of China". In the video shot by Li Ziqi, the post-production filter editing gave the audience a very comfortable feeling. Then use a macro lens to take a close-up of Li Ziqi, which can better reflect the ancient beauty of Li Ziqi.

In 2016, Li Ziqi released his own original food video online. His creative content is unique and has an oriental aesthetic style. Li Ziqi is not only sought after by fans in China, but the leisurely and pastoral style in the video has also attracted fans from all over the world. As a well-known food video blogger, Li Ziqi's childhood was not as beautiful as she imagined. Li Ziqi's parents died in his early years, and Li Ziqi was raised by Li Ziqi's adoptive mother. However, Li Ziqi's life at her adoptive mother's house was not good, so Li Ziqi's grandparents took Li Ziqi back home to live. When Li Ziqi was fourteen years old, she was forced to leave her hometown due to lack of livelihood. She tried various jobs alone in a strange city, hoping to improve her family's living conditions. Just in 2012, Li Ziqi's grandmother became seriously ill, and she didn't want to live with the regret of having a son who wanted to raise her but her mother was no longer around. Li Ziqi decided to return to the countryside to spend his old age with his old man. The busy and fast-paced life in big cities also made Li Ziqi enjoy the leisure and quiet life in the mountains even more.

In Li Ziqi’s videos, the Chinese-style delicacies and pastoral scenery allow overseas people to learn more about China. Li Ziqi's nearly 10 billion video cumulative views show Li Ziqi's global influence. Li Ziqi is also called the number one Internet celebrity in 2017 by fans. Li Ziqi wore commoners and carried a bamboo basket on her back, went to the fields to collect ingredients, and then used ordinary cooking utensils and firewood to make delicacies. In the era of online self-media, Li Ziqi has always adhered to his original intention. His food recipes restore the ancient process, which also makes his videos highly recognizable. Li Ziqi's video also conveys a positive and life-loving attitude. Li Ziqi’s video also conveys Li Ziqi’s independent and self-reliant fighting spirit. On December 9, 2019, the Central Youth League of China published an article on Weibo stating that it was because of Li Ziqi that millions of foreigners fell in love with China and understood China, and Li Ziqi’s videos showed China to the world of ancient style and fine traditions.