Hunan Yunongyuan that now many free-range chicken users do not have high earnings, once contracted a mountain free-range chicken is considered better than the pig industry, but now many places in the mountain is still there, but the free-range chicken people are much less. Maybe it is because they do not know how to free-range chicken, and lead to broken dreams, maybe it is the market changes quickly and lead to failure, then free-range chicken why will fail?

One, counterfeit and poor-quality soil chicken disrupts the market order, high-quality soil chicken is implicated

Hunan Yunongyuan that most of the farmers according to the soil chicken free-range way to operate will find that the cost of free-range soil chicken on the market now has exceeded the sales price, after inquiring about it, I learned that some people use the name of soil chicken will be their own rearing of caged chickens, slaughtered chickens and broiler chickens as soil chicken Sales. Some consumers who do not know how to buy will realize that those low-priced local chickens do not have any characteristics of local chickens at all. Real local chickens will have butter inside their stomachs, but not a lot of it, and the meat is tight. Others take chicks or chickens that have been culled and raise them on the hillside for half a month and then take them out and sell them as native chickens, which harms the interests of the native chicken farmers and can lead to buyers becoming fewer and fewer as well.

Turkish chicken farmers because of the impact of the encounter with fake chickens, and had to reduce prices to participate in the market battle, but ultimately no one can escape the end of the failure, and now many people do not know whether they can still engage in free-range chickens in this industry.

Change of approach:

Gradually reduce the scale of their own breeding of native chicken, to reach an acceptable size, or at cost price for sales. And actively communicate with the original consumer groups, every day through the jitterbug short video, WeChat circle of friends and certain groups, regularly update the situation of the soil chicken farm, so that everyone clearly understand that the farm's chickens are really soil chicken.

With the buyers gradually become more and more after the sales price in accordance with the feed price and labor costs appropriate upward adjustment, but also in accordance with the different seasons on the price of a slight adjustment, and through a number of marketing measures and limit the number of sales of chickens to stabilize the price of a certain range of profitability, to establish a brand of chicken, expand more consumer groups, and then slowly restore the scale of the previous breeding.

Second, varieties and markets do not match, resulting in sales bottlenecks

What we call the local chicken, refers to those farmed in the countryside a few decades ago, through free-range farming to restore the original quality of the local chicken and eggs. However, many people have made the mistake from the very beginning of specializing in fast-growing, high-yielding breeds without focusing on adaptability, disease resistance, resilience, consumer psychology and survival rates. Ultimately, less than half of the survival rate, feeding costs will increase dramatically, the sales price mentioned again and again, resulting in no sales and failure.

Change the way:

To combine the actual situation of the free-range land, to choose and market sales, suitable for the local local chicken varieties, such as the Guangdong Xinghua chicken, Xianju chicken, three yellow chicken, chicken and so on.

Failure is the mother of success, from failure to find experience, step by step out of their own way, adhere to their own choice, always believe in themselves.