1, tangible soft text
One day Hong Ren, the fifth ancestor, gave a lecture on "Popularizing the True Classics" and said to his disciples, "Now that the Scriptures are finished, I think you should have some feelings. Please write a poem to read them. " Shen Xiu, the eldest disciple, is recognized as the senior with the highest understanding. His sister-in-law wrote: "Rou is a bodhi tree, and Wen is a mirror platform. Please diligently publicize it to North Korea and don't make it dusty. " As soon as this poem came out, it immediately caused a sensation among other disciples, and everyone said it was well written. Hong Ren nodded his head after watching. A few days later, he called Shen Xiu to his room and gave him "tangible soft texts".
We can see that all soft texts are tangible, and they are all visible bodhi trees and mirror platforms. That is, others know at a glance that this is a soft article written to promote themselves. This kind of soft article has a characteristic, that is, it leaves its own website at the footnote of the article, and indicates that the article that needs to retain its source should be reproduced. It can be said that most of the articles in the search column of webmaster's network are such soft articles. This kind of soft text can only be said to be an entry-level soft text. All we want is to leave our website when others reprint it.
2. Invisible soft text
It is said that after Shen Xiu got the "tangible soft scripture" of the Five Ancestors, a Huineng monk from Huotou also wanted to get some scriptures from the Five Ancestors. So one day. He whispered in Wuzu's ear that he thought of a son, "Rou is not a bodhi tree, Wen is not a mirror." Nothing. Where's the dust? "Hearing this, the fifth ancestor kept nodding. A few days later, he gave Huineng an "Invisible Soft Sutra".
Through Huineng's son, we can see that soft writing is invisible. Soft writing is not a bodhi tree or a mirror. It is the kind of article that we think is not written by the author to promote ourselves after reading it. For example, there is a stationmaster who sells left-handed coffee. He should have written an article on the function of levorotatory coffee through those portal companies and sent it to Sina. He promoted his website through authoritative media such as Sina. Many people will naturally think that there must be no problem with the site recommended by Sina, so they will buy it from him. This form can basically achieve intangible effects.
3, soft text without me
One day, while Sakyamuni was explaining to his disciples, the Brahma King came to his seat and presented a golden paramita to the Buddha. But after the Buddha received the flower, he didn't say a word, but just held it up for his disciples to watch. Legend has it that millions of gods in heaven and earth listened to this story at that time, but no one understood what it meant. Only Ye Jia, one of the ten disciples of the Buddha, smiled at the Buddha. Thus, Zen came into being with a smile. This legend is the origin of "Zen" and "Zen", and Ye Jia became the ancestor of western Zen.
Through Ye Jia's smile, we can see that the highest realm of soft writing is no self. A direct example is an article about city hitchhiking some time ago. This article should have been reprinted by a large number of authoritative media such as Sina, Sohu and Webmaster Station as soon as it was issued through Fujian Southeast Network. On the day of the release of 14 in September, there was an index of 1500 in Baidu. Moreover, there is a feature that the website of the city cycling network is not listed in the soft text, but it can be said that many people want to know this website, which is why Baidu 1500 index has the effect of finding its website. Of course, the website has not been launched today, and it should be that Baidu has not included it. It can be said that as long as its website is included, a large number of netizens will go to this website through search.