Hand-painted POP posters are drawn by hand with special POP tools, which have the advantages of less consumables, low cost, cost saving, quick production, time saving, strong operability and flexibility. Although manufacturers use major media to widely publicize their own enterprises or products, sometimes consumers step into stores and forget the advertising contents of other media. At this moment, if hand-painted POP advertisements are displayed on the spot, it can arouse consumers' potential consciousness, re-remember the goods and promote the purchase action. Therefore, hand-painted POP advertisements have the reputation of "silent salesman" and "most loyal salesman". In supermarkets and shopping malls, when consumers are at a loss for many commodities, exquisite hand-painted POP advertisements are placed around commodities faithfully and continuously, providing consumers with commodity information, thus stimulating consumers' desire to buy. The sharp contrast of colors, flexible modeling, humorous exaggeration of patterns and accurate and vivid language can create a strong sales atmosphere and attract consumers' attention, thus guiding consumption and promoting the impulse to buy.
With the increasingly fierce business competition, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted POP advertisements, like other advertisements, can establish and enhance the corporate image in the sales environment, thus narrowing the distance with consumers and maintaining a good relationship with them.
In short, the comprehensive functions of POP posters are as follows:
Convey commodity information and attract passers-by to enter the supermarket.
◆ Tell customers what is sold inside the supermarket.
◆ Inform customers of the location, price, configuration and other details of the goods.
◆ Inform the product characteristics.
◆ Inform customers of the latest commodity supply information.
◆ Stimulate customers' desire to buy.
◆ Activation of the supermarket.
◆ Promote commodity sales.
◆ Create a good shopping atmosphere in the store.
◆ Save advertising expenses and production time.
Rich affinity, intimacy, can replace the salesman.
◆ Enhance corporate image.
◆ Media (activity content) that can quickly respond to environmental changes. It has speed.
The rapid and changeable characteristics have become one of the most effective propaganda means in commercial competition.
What does pop mean? Advertisements that can promote the sales of shopping places. All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. In today's highly competitive retail industry, POP advertising, as a medium between consumers and retailers, has increasingly become an important means to promote sales performance. The rational use of POP can not only replace the role of sales promotion personnel, reduce personnel costs, but also achieve the purpose of increasing sales.
principle
America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster making advocated by famous American poster designers:
(1) Simplicity: Images and colors must be simple and clear (that is, concise).
(2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.
(3) Balance: The whole picture should have a sense of boldness and balance.
(4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.
(5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.
(6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored.
Characteristics of pop poster design Hand-painted poster design is generally hand-painted POP poster design, and hand-painted POP poster is a form of POP advertisement. It is an effective way to draw posters with tool hands. Because of its low production cost and simple printing process, it is very popular in the market. There are many hand-designed POP works for display and promotion in supermarkets and commercial shops. The following is to recommend the design features of pop posters.
1, saving cost and time.
The design of hand-painted POP posters is hand-painted with special POP pen materials, which has the advantages of less consumables, low cost, saving expenses, quick production, time saving, strong operability and flexibility. Stimulate consumers' potential desire to buy. Although manufacturers use major media to widely publicize their own enterprises or products, sometimes consumers step into stores and forget the advertising contents of other media. At this moment, using hand-painted POP posters for on-site display can arouse consumers' potential awareness, re-remember the goods and promote the purchase action.
2, can replace the salesman
Hand-painted POP posters have the reputation of "silent salesman" and "most loyal salesman". In supermarkets and shopping malls, when consumers are faced with many commodities and don't know what to do, exquisite hand-painted POP posters placed around the commodities faithfully and continuously provide consumers with commodity information and stimulate consumers' buying impulse.
3, rich in affinity and intimacy
Hand-painted POP posters reveal intimacy that other printed materials can't express. Its affinity can best stimulate consumers' potential desire to buy, make consumers impulsive and bring business opportunities to operators. Hand-painted POP posters with contrasting colors, flexible shapes, humorous and exaggerated patterns and accurate and vivid language can create a strong sales atmosphere, attract consumers' attention, guide consumption and promote purchase impulse.
4. Enhance corporate image
With the increasingly fierce business competition, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted POP posters, like other advertisements, can establish and enhance the corporate image in the sales environment, thus maintaining a good relationship with consumers.
The above are the characteristics of hand-painted poster design. Hand-painted POP posters do not have the same publicity as TV advertisements, newspapers and other news media, but they have the main characteristics of low production cost, flexible form, fast dissemination and accurate feedback information, thus becoming one of the most effective, extensive and practical indispensable means and strategies in today's commercial competition.
Hand-painted POP advertisements publicize and convey the characteristics of products to consumers with eye-catching color matching, flexible layout, easy-to-identify and easy-to-read fonts and humorous and exaggerated illustrations. Hand-painted POP is to draw colorful, illustrated and propagandized POP posters by hand with special POP writing tools without any mechanical equipment.