Extreme Challenge VS Infinite Challenge Season 1
Informal talks and non-summit talks
Flowers and teenagers VS flower sisters
Here comes the idol VS the hero.
Hello, four famous assistants VS large national talk shows.
……
It is not a day or two since South Korea accused these plagiarists. Prior to this, some Korean netizens sarcastically said-
Later, a TV station personally came off to condemn the incident.
KBS officially listed the "four famous helpers" suspected of copying Hello.
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Now, this list of bad records may need to be supplemented: Hunan Satellite TV's upcoming Chinese Restaurant in the third quarter is accused of copying South Korea's tvN TV's Yin Dining Hall.
Yin Dining Hall just ended in May this year, and the program was set by several stars who run Korean restaurants in Bali. The setting of "Chinese restaurant" is simply to change "Korean style" into "Chinese style"-
In terms of guest settings, the configuration of Yin canteen is a combination of 70-year-old proprietress+middle-aged male executives+little sister who helps the chef+little waiter who is a grandfather, while the Chinese restaurant is almost copied.
Because "Silver Dining Hall" was very popular when it was broadcast, the audience rating was as high as 14. 1%. Therefore, when the news of China's highly similar shanzhai version came out, it immediately caused controversy on the Korean Internet. The parent company of tvN TV CJ E&; M also quickly said that Yin Canteen did not export its copyright to any country.
PD, the chief producer of Yin canteen, also responded these two days: the copyright of the program is not expensive, but I still want to buy genuine products.
Even more embarrassing, Luo PD also said that after buying the copyright, Yin canteen will teach more detailed production process, "we will provide various services".
On the contrary, the plagiarized person respectfully said, I hope you can buy the copyright, and we will provide good after-sales service ... what is this called? Don't talk about China fans who like Han Zong. Any China audience with a little awareness of copyright can't lose this person.
Moreover, plagiarism is not only a matter of principle, but also a stubborn disease of acclimatization-copying is not good.
There is an insurmountable gap in the Yin Dining Hall to be copied this time, because the man behind it is Young-seok Na, the national treasure of the Korean variety industry.
Anyone familiar with Han Zong knows that the real boss behind variety shows is the director. From creative conception to the formation of production team, on-site shooting and post-editing production, it is inseparable from the command of PD. It can be said that PD is like a composer and conductor of a symphony orchestra, and an excellent PD is like a magician who turns the stone into gold.
This is a very mature operating system of Korean variety shows, and it is also the unrepeatable core of domestic variety shows.
Young-seok Na, an ugly middle-aged man, has created a series of outdoor variety shows "2 Days 1 Night", a series of travel variety shows "In the Mood for Love" and a series of cooking variety shows "Three Hours and Three Meals", all of which are phenomenal variety shows with overwhelming popularity in South Korea, and their ratings in China audience are surprisingly high, with 9 points+.
Last year, Young-seok Na ranked fourth in the Korean entertainment circle power figures selection, second only to Song Joong Ki, screenwriter Jin Enshu and host Yu Zaishi of Descendants of the Sun. As a behind-the-scenes figure, his influence and reputation can be imagined.
After making "Two Days 65438+ Zero Night" with a rating as high as 40% several times, Young-seok Na was called "the person who supported KBS TV". It is reported that tvN TV station spent 3 billion won (20 million soft sister coins) in 20 13 years, and promised to give his production team a lot of breathing space, and successfully dug Young-seok Na and started the road of variety show.
So what did Young-seok Na win?
People who are not familiar with Han Zong may have the impression that Han Zong is mainly a running man or the infinite challenge of this theme competitive program. They know that Koreans are particularly good at designing funny game links and finding stalks, and they have a strong sense of variety. Everyone is full of noise and joy, and the sensory stimulation is strong.
However, Young-seok Na's representative works often do the opposite-away from the hustle and bustle of the city, away from a large number of artificial design links, throwing guests into the countryside/wild like sending a savage, going, cooking/traveling.
For example, the extremely simple "three-hour meals" consists of a dog, a sheep, a bungalow and two farmland, where guests must cook for one year. ...
Look, I don't want to open it, do I? Yes, even the guests themselves can't stand it. Every guest who comes to watch the program can't help but vomit: Is there anyone watching such a boring program? ...
Lee Seo-Jin, the host of the first season, was devastated when he heard the idea of this program: I will seriously let this program die.
When Li Shengji came, he was also thinking when harvesting sorghum: Is it enough to do farm work? Don't you need anything else?
At first, the "Yin canteen" was hot recently, and everyone was at a loss. Jpg: What is this?
However, the program "Goose", which even the guests themselves are worried about, has high ratings, and all the guests are severely beaten in the face.
The setting of such a high-quality (Liao) park (Cao) depends on the gold owner of Luo PD. As a pioneer of Korean tourism variety shows and a die-hard producer of food variety shows, he has a magical power to make dull chopping wood, farming, cooking and watching scenery interesting, and the audience cries and cries. I can watch it for a year.
This kind of "fun" permeates many unspeakable details, and also quietly reflects China's different production ideas when he copied these programs.
Like casting.
Domestic tourism variety shows, taking Flowers and Teenagers as an example, pay more attention to the traffic carrying capacity of guests in each season. The third season has completely abandoned the old-fashioned design of the first two episodes, and the young and beautiful Kobanawa small fresh meat is one-pot.
This also doomed that the guests were not familiar with each other and there was a running-in process between them. Therefore, the program group will pay special attention to this thing, enlarge the personality characteristics of some guests, and conflicts and tears that the people like will arise.
But Luo PD likes to choose old acquaintances who already have friendship. For example, In the Mood for Love Africa is a collection of four big boys in Please Answer 1988. They are Gou Huan, Shan Yu, Aze and Zhengfeng Ouba who are running on the African prairie.
Originally, everyone was not satisfied with the plot, but unexpectedly found that Aze was really a stupid group pet, and the distressing dog Huan was really a steady and responsible big brother. It's also a warm joke to catch your wife's stalk in a sudden scene-
Aze, a love triangle in the play, won Gou Huan's favor. Gou Huan gave everyone a SIM card while traveling and suddenly vomited.
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Another example is the three uncles in In the Mood for Love Peru, who have been friends for 20 years. Years of acquaintance have made this journey very harmonious and sparked a spark beyond ordinary interpersonal relationships.
In addition, Luo PD, as the big boss of program production, will turn the cooperative artists into friends, and will continue their friendship, take his old friends to participate in several different variety shows and develop their different highlights.
For example, Uncle Lee Seo-Jin, the soul of Three Hours and Three Meals (the one who wants to ruin the play), has already cooperated with Luo PD in Grandpa Flower before. The handsome uncle established by the elite studying abroad was tortured by his grandparents in front of all ages.
Later, by chance, Luo discovered his cooking talent on the show and began to plan to pull him off a thief boat. ...
Luo policeman who was shocked after eating Lee Seo-Jin's cooking.
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Tired of cooking in travel programs, Lee Seo-Jin was tricked into taking part in real cooking programs by the Romanian police. Because of their good relationship, the two often staged a tug-of-war of asking for money VS not giving money. Luo PD often brazenly enters the camera and eats food cooked by guests. There is no sense of disobedience at all, but there is a funny atmosphere among family members.
Lee Seo-Jin, established by three generations with higher education, often doesn't give old acquaintances a little face.
The program group interviewed him and asked him, what happened to his life after this program? I prefer country life. I love this city even more.
Q: I heard that I didn't eat well before? Answer this program quickly, which makes my life regular. A: After this program, I only eat one meal every day. I'm tired of it.
People who are "spiteful" sell well, but Luo PD has never been stubborn about it, but naturally shows the gentle side of Lee Seo-Jin's duplicity and silently helping everyone to do a good job.
For other artists who have worked together, Luo PD never asks for lively programs, and never leads to misunderstandings and tears through editing. Even the artists attending the festival privately said that Luo PD didn't ask them to do what they wanted quietly. His program group has a real goodwill and respect for artists, rather than using them as a tool for hype.
Because Luo PD is really good at letting the human touch penetrate into parents bit by bit. A casual remark may touch people's hearts.
For example, in "In the Mood for Love Peru" attended by three uncles, although they have known each other for 20 years, it was not until the heart-to-heart talk in the program that Yin Shang, who had given up drinking for 27 years two months ago, recently began to take antidepressants to suppress her illness. Yin Shang, who was persuaded by his old friends, began to wipe his tears silently.
Maybe sometimes, because the relationship is too good, there is no way to show the unspeakable. An ordinary trip can give you a chance to untie the knot that has never been shown.
For example, the recent network synthesis, "new journey to the west" was filmed in China, and Jiang Hudong and Enjiyuan were separated in the ancient city of Dali. Unexpectedly, in the dark ancient city, a man from a roadside shop took the initiative to lead the way for them, which made them very moved.
Back at home, the two were still reminiscing about this kindness from strangers for a long time. Jiang Hudong also recalled with emotion that when he was a child, his father was such an existence, and he walked silently in the dark.
These small details in interpersonal communication may be easily forgotten, but Luo PD's lens always captures these warmth and makes the audience quietly reminisce.
His programs also like to restore the beauty of nature in silence. For example, "three meals in three hours" will be very concerned about how the crops they grow-
Their puppy has also changed from a puppy to a puppy mother.
Every time, the program group will carefully produce subtitles to tell the audience how many days have passed since they were here last time, which makes people really feel that life and time are flowing quietly.
Luo PD doesn't even mind the scenery and things that have nothing to do with the guest's "stealing the mirror", but spends a lot of space on presenting "the years are quiet"-
Meow ~
Often turn chattering guests into voiceovers, leaving only the beauty of nature on the screen. In fact, a bowl of chicken soup was cooked unconsciously.
In short, the warmth and delicacy of Luo PD's personal style can't be summed up in a few words, but only in the classic quotes of his fans:
I didn't expect this man's face and plate to be so wide, but his mind is amazing.
There are reasons behind this almost willful personal style's great success in Korea.
On the one hand, this is definitely inseparable from PD's own talent in Cairo. After all, he is a strange person. When he took the exam of KBS TV, he came up with the creative prototype of "please refrigerator".
Just because his mother complained that she often opened the refrigerator and was shocked by the meat frozen for a long time, he came up with the idea that the chef opened the refrigerator doors of celebrities and ordinary people and cooked with limited ingredients.
More importantly, what's your attitude towards doing this program?
In his autobiography, Young-seok Na talked about his emphasis on innovation-beyond the status of "interesting" and "meaningful".
(Source: Young-seok Na "The competition is still very long anyway")
He found from his daily life that only something novel enough can attract viewers to watch TV. The audience is a real expert. They only need ten seconds to judge whether something is worth spending time, and Young-seok Na has been fighting for these precious ten seconds all his career.
The Life I yearn for was spit out: How can people in China eat with such a short table?
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At the same time, Luo Ying Stone can clearly screen out the really important contents in his plan. Everyone praises that his programs always have just the right editing and soundtrack, but this is the result of his careful selection of content that can keep the audience concerned.
"Get rid of the boring parts and make the rest logical" is the gist of editing. The key point here is "If you do this, what will happen to the interesting part?" Interesting here does not simply mean making people laugh, but can be further elaborated as "the power to keep the audience concerned about the program." A joke about being a star is very interesting, and the quiet scenery in the front yard when it rains is another kind of "fun". It is very important to think about which part is "interesting" from multiple angles like this and make a choice. (Interview with Young-seok Na)
Therefore, Young-seok Na has been able to maintain a consistent personal style for many years: seeing things that others are not aware of in their daily lives. The life he showed is more exciting than real life and more real than ordinary programs.
This is the reason for the success of all his programs: the audience sees the ideal life at arm's length, and even though they know it is impossible, they are still willing to see the real and simple beauty.
More experienced fans believe that Young-seok Na's programs have always had an inherent logic of taking care of East Asian culture: the setting of the age difference between the guests in Grandpa Flower and Sister Flower will make people think about the traditional ethics of the young and the old; New journey to the west explored the culture of the ancient Silk Road with great enthusiasm.
The PD-centered system of Korean variety shows has well protected these personal characteristics. Young-seok Na gave full play to his talent and potential, and made his golden signboard a guarantee of program quality.
However, the dilemma of copying Korean variety shows is that we just want to move a brilliant "watch", but we don't have the conditions and ability to copy the more critical "Lee".
If someone really wants to do a China variety show according to his conscience, there are too many things in the big environment that can't help him.
Suitable casting? Investors only value small fresh meat that can attract attention. What kind of relationship chain can exist between people and between people and programs is definitely not a priority. We have seen that a lot of traffic without diversity is regarded as a desperate joke.
Innovative model? The risk of innovation is too great, and everyone has long learned to play the safety card. Where dad is on fire, there will be parent-child programs, and where the extreme challenge is on fire, there will be competitive programs, and six men will be pressed together to play games. The same routine has been piled up for a while, and now it's finally the turn to cook. You don't know what you will start to move back to next year.
Not to mention the symbolic warmth and freshness in Young-seok Na's works. The aim of China variety industry is "no tearing, no variety". No one has the patience to dig those ordinary but interesting little moments, and the conflict between big and small is the viewing guarantee.
Even in the case of stealing teachers, some people don't even have the minimum humility-
We envy Han Zong's success, but we still beat around the bush in copying links, setting difficulties for people, using cheap filters and promoting chicken soup. They are all reality shows, but they can't move directly to the "truth" in their hearts. They can't move without the motivation to promote and encourage innovation, and they can't move the creative mechanism of talents first. Only the blatant copying of the environment and the sloppy routine of capital kidnapping are still standing still.
But can poor imitation of cats and tigers bring real progress? What's the point of "stealing" by self-deception?
Click on the keyword to view the wonderful articles in the past.