Before doing the promotion work, we must first understand the products of the company's website, and what is the target user group? These preparations can be put forward by the customer, or

Do your own research, or ask the old employees in the company directly. Make clear the first point before starting the next operation.

The second point: do a good job of "website diagnosis", including:

1, user experience, which includes:

Website color, column layout, etc.-this is aimed at the browsing habits of potential customers, that is to say, it is convenient for others to browse and so on. This standard is comfortable to look at, convenient to use and rewarding after browsing.

2, website architecture, code-this is aimed at web spiders. The most important ones are the top label, single-page keyword positioning and density, path navigation and so on.

Third, collect, analyze and sort out the main keywords of the target website:

This work is very important and relates to the overall work direction of the future promotion of the target website. Because the information that customers need to search for is obtained through words with certain characteristics. What words do you want to search for? Which words are usually searched intensively? These all need to do some preliminary research.