— Quanzhou Wu's Corporate Food Co., Ltd. has gone through seven years since it was a toddler and began to take shape! In 22, Wu Weimin, the founder of Wu's enterprise, came to California with a dream: he visited the authoritative experts of "American fast food" and finally worked out the unique production formula of "good and good", and Wu's enterprise had a good start. Wu's Enterprise Industrial Park stands in Shuangyang Industrial Zone, Quanzhou. Now, it is brand-new, covering an area of about 23,623 square meters and a building area of 24,86 square meters. Wu enterprise has become the largest catering enterprise in Fujian province. In 26, Quanzhou Wushi Enterprise was officially recognized by relevant departments and became the first catering < P > enterprise in our province to pass HACCP management system certification. Not only did it have a strict control system and guarantee for food safety, but it also had a "passport" to make its products popular all over the world. HACCP is a systematic method used to identify, evaluate and control a specific food production process. It aims to find out the key control points through hazard analysis of all links in the whole food process, adopt effective preventive measures and monitoring means, minimize the hazard factors, and take necessary verification measures to make the products meet the expected requirements. HACCP is a concept first put forward by an American military laboratory and the national aerospace management department in the development of American space program food, which can only be operated on the basis of food safety projects. The sources of all food raw materials in Wu's enterprise are closely monitored and strictly controlled by the company's purchasing department, and together with experienced health and nutrition experts, professional risk assessment and analysis and corresponding treatment schemes are provided to the company to protect the best interests of customers. Fortunately, it was born in Quanzhou in early 24. It is a modern fast food which is full of western-style fast food, clean, beautiful, fast, convenient, comfortable and hygienic. As a catering brand under the Wu's corporate food in Quanzhou, it is dedicated to building. At the beginning of the brand creation, the brand has been fully introduced into the CIS corporate identity system, and around the brand positioning of "having a good taste in life, being happy with good reasons", it has continued to promote brand publicity activities such as community public welfare activities, and insisted on "creating a leisure and cheerful living space for customers".

Since the opening of the first restaurant, Haoyou has continuously provided customers with high-quality and reasonable leisure food, with the business goal of "creating a value-for-money consumption experience for customers". The understanding of "value for money" is: making high-quality and stable food with the top production equipment in the industry, and building a first-class dining environment with modern decoration concept, but only positioning the price of the product within the range that most consumers can afford, so that more young customers who love leisure and delicious food can enjoy it often, and more urban office workers who are at a loss every day at mealtime have better choices. At the same time, Haoyou has set up a children's amusement park in every restaurant for children to play for free, which is enough for parents to easily meet the one-stop requirements of children to eat and play.

Haoyouyou has continuously promoted the process of product diversification in terms of product structure. On the basis of retaining the traditional western-style fast food varieties, Chinese nutrition packages suitable for oriental tastes have been launched since 24, which has solved the passive consumer groups and satisfied the dietary preferences of consumers as much as possible. In terms of product quality, Haohao imported American fast food from California technology, strictly selected well-known suppliers of raw and auxiliary materials in China, and comprehensively promoted the food hygiene and safety management system (HACCP system), which fully guaranteed the high-quality taste and stable quality of products; In terms of products and services, the company deepens the spread of corporate culture from top to bottom, and all employees adhere to the service concept of "putting customers in their hearts", starting from the details, introducing advanced service management systems, timely understanding customers' needs and opinions, and making reasonable improvements.

The concept of combining Chinese and Western food advocated by Haoyouyou pays more attention to the comfort, convenience, freshness and flavor innovation of its meals. For example, in order to ensure the freshness of products, Haoyouyou only provides Chinese food at noon and evening meal peak hours, and stipulates that it takes 1 minutes for Chinese food to get the meal. The Chinese food department also guarantees to supply more than 3 kinds of Chinese food products every day, including pot, steak, stew, stew, Sichuan, Fujian, Hunan, Korean, Japanese and Italian. Every month, the product research and development department will develop several new Chinese food products to meet the dietary preferences of different consumers as much as possible. In order to ensure that every time customers eat the same Chinese food, the taste is the same, so before each product goes on the market, many production links need to go through many tests to formulate scientific operating standards. In 25, Wu's Taiye Chicken, one of the three flavors of Wu's chicken, was developed after spending a lot of money for several months. Wu's Taiye Chicken adopts an exclusive mysterious formula, selects the first-class delicious tender chicken with authentic "Temetino" and a variety of spices, and is carefully baked, locking all the delicacies in an instant. The skin is thin, tender and smooth, the meat is tender and delicious, the juice is rich, delicate and residue-free. After the launch, the sales volume has been rising steadily, and it has won excellent praise from consumers since its launch. In 25, in order to professionalize the standards and take science and technology as an accelerator, the development team fought day and night for a year and a half, and finally launched Wu's catering software with its own design patents and intellectual property rights approved by the state in the second half of 25. The launch of this software greatly solved the management efficiency and effectively avoided the loopholes in management.

As a food industry, food safety and social responsibility are very important. In order to ensure that we can provide customers with high-quality food, each kind of raw and auxiliary materials are strictly selected from well-known suppliers in China, and their suppliers should not only have relevant raw material inspection and quarantine certificates, but also provide documentary proof that they have passed the quality management system of related industries at home and abroad. As a catering enterprise, Haoyouyou took the lead in passing the HACCP management system certification which is considered to be the best and most effective in controlling food safety and flavor quality in 25, comprehensively promoting ISO91-2 quality management, and strictly implementing the processing procedures of each raw material treatment to ensure that the products are delicious, hygienic and safe. With the continuous improvement of the system, Good and Good entered a turning point. In the second half of 26, the third Kaiyuan restaurant was opened opposite Quanzhou Cinema. Through the efforts of the team and the recognition of consumers, the opening of Kaiyuan restaurant was unprecedentedly hot, and the sales of that day exceeded 1, yuan, setting a new sales record. At the end of 26, the fourth restaurant, Galand Restaurant, was ushered in again, and Galand Restaurant was located diagonally opposite to Guandi Temple in Tumen Street. On the opening day, customers queued from 4 am to 12 pm, and the customers were in an endless stream. Fortunately, the opening of Guandi Temple once again verified the recognition of consumers for the good reason.

Haoyouyou has been committed to the construction of community public welfare activities for a long time. Haoyouyou has held the fifth activity on the collection of pictures and texts and the painting competition so far. Haoyouyou has carried out a large number of community activities, such as yo-yo contest, graffiti contest, picture and text collection contest, holiday activities, community public welfare activities, family parent-child activities, Valentine's Day activities, summer vacation and winter vacation in-store activities, which greatly enriched children's extracurricular life and realized Haoyouyou.

All right, we will gradually improve the internal management system in the next year and sum up our experience. In 28, Haoyouyang gradually expanded outward, and in May 28, Haoyouyang opened the fifth restaurant, Jinjiang Sunshine Restaurant, in the business circle of Jinjiang Sunshine Center. On the opening day of Haoyouyang, the number of customers queuing reached nearly 1 meters, which formed a great influence in the minds of Jinjiang customers. In November, 28, the sixth Baqi restaurant was opened opposite to the original bus station of Baqi Road, shishi city. The opening of the 87th Road led to the traffic jam of the whole 87th Road. Nowadays, Haoyouyou is based on the market with safe and high-quality delicious food, fast service and comfortable dining environment, which has added a good place for Quanzhou citizens to have a leisure meal. Many "food friends" of Haoyouyou are competing to recommend to their relatives and friends, which makes Haoyouyou have an excellent consumer reputation in Quanzhou catering market and has created more and more loyal customers. After more than one year's preparation in 29, Wu's Enterprise Industrial Park is located in Shuangyang Industrial Zone, Quanzhou, covering an area of 23,623 square meters, with a building area of 24,86 square meters and a green area of 8,268 square meters. It is one of the enterprises with the highest green rate in Quanzhou at present. After it is put into production, it will become the largest and most standardized catering enterprise in Fujian Province, and will further promote the catering industry in Fujian Province to a new development level. The industrial park will take the lead in introducing advanced American technology into China, invest in the construction of a rare ultra-low temperature cold production and distribution center in China, and become the only supplier of frozen distribution covering the whole province's sales market. At the same time, it will also introduce advanced equipment and quick-frozen cold storage from Europe, America, Japan and Taiwan Province to form a super-large chain enterprise with ultra-low temperature and rapid production and a series of catering facilities. After the new factory is put into use, Wu will hire the top five catering masters in the Asian catering industry as perennial technical consultants to keep abreast of the most advanced production technology and ensure that the company's product updates are at the forefront of its peers. With the change of production conditions, Woo's company strives to create conditions to meet the needs of customers. Actively seek opportunities to push the local "foreign fast food" series overseas. With the new factory put into use, Woo's company will continue to do a good job in the management of talent echelon and strictly manage the production and service of employees. On the existing basis, we will expand the scale of chain stores, develop secondary markets in counties and county-level cities, and then develop 2 chain stores. Chain stores implement unified production and distribution in the central factory area to ensure the quality of products while the enterprise is growing bigger. The articles of association of franchise stores that are being worked out will also be submitted to relevant experts for demonstration. When conditions are ripe, selectively developing franchise stores will be another channel for Wu's great service. With the consolidation of the local market, Wu's business network based in Quanzhou and covering southeast Fujian will be just around the corner. In 21, Wu Company invested hundreds of millions of funds to establish Wu Enterprise Food Industrial Park, which covers an area of 28,666 square meters, with a building area of 32,18 square meters and a green area of 8,388 square meters. The industrial park can provide 12, meals per meal, which is equivalent to the supply of 12 large regular canteens. At the same time, the special incubator for the 28 Beijing Olympic Games was introduced for meal distribution, which made the meals produced by our factory better insulated during transportation. The company also employs many well-known domestic food experts, nutrition experts and well-known chefs as consultants for the nutrition and taste of meals to ensure that the delivered meals are nutritious and authentic. The company's food custody also adopts humanized business model and service mode, and consumers can complete the meal reservation and taste change for the next few days or longer through the internet, telephone and special "ATM" machines. For consumers who want to change their order temporarily due to objective factors, the company also provides 4 customer service numbers to facilitate consumers' demand for ordering and returning meals. At the same time, the company also adopts diversified food delivery and catering mode. According to the needs of cooperative customers, the company provides corresponding professional training for distribution personnel, and also provides corresponding pre-meal and after-meal services for cooperative customers. At the present stage, the company's meal hosting service will be oriented to colleges and universities, primary and secondary schools, enterprises and institutions in this city. In the future, the company will gradually expand this livelihood service to all living quarters in the city and develop in the direction of high-end services. Establish a catering network service system centered on the central distribution factory and covering the whole city.