With the popularity of the movie "The Eight Hundred", the Sihang Warehouse where the Sihang Warehouse defense battle once took place has become one of the most popular "check-in places" in Shanghai. The daily passenger flow at the old Anti-Japanese War site of Sihang Warehouse increased from 1,000 to 1,500 before the movie was released, and quickly reached the current daily limit of 2,500 people. According to a report by The Paper on August 26, the reservation quota for Sihang Warehouse has been sold out from now until the end of August. If you want to visit, tourists need to make a reservation at least one week in advance.

The former site of Sihang Warehouse has become a popular check-in place during summer vacation

Among the visitors to Sihang Warehouse, many come from other places. In fact, with the arrival of summer and the resumption of inter-provincial travel, domestic travel this summer has bid farewell to the deserted situation a few months ago and is heating up rapidly.

It is worth noting that the rise of social networks has changed many travel habits of tourists in the past few years. Whether it is traditional attractions or emerging landmarks, once they have the label of "Internet celebrity", they will It will attract many tourists to come here to take photos or videos to "check in". Therefore, this summer, in order to increase people's enthusiasm for traveling and speed up the recovery of the local cultural tourism industry, many regions have invariably set their sights on "Internet celebrity check-in spots".

On August 8, the Beijing Municipal Bureau of Culture and Tourism officially launched the "First Beijing Internet Celebrity Check-in Place Selection" activity. The public can participate in recommendations and votes through the Internet to help their own Beijing-style "Internet celebrities" . On August 14, Cover Research Institute and GTCOM released the "2020 Chengdu-Chongqing Internet Celebrity Travel Check-in Popularity List", announcing the top ten most popular well-known tourist destinations in the Chengdu-Chongqing region.

The list conducts professional and in-depth analysis of global public big data from January to July this year, and calculates the comprehensive brand influence index based on the media index, social index and favorability of various tourist destinations in the Chengdu-Chongqing region. Ranking.

The Xi'an Culture and Tourism Bureau has also recently launched the top ten places for new Internet celebrities to check in, including non-traditional tours such as Qujiang Maker Street, High-tech Entrepreneurship Coffee Zone, Old Steel Factory, and Xi'an Banpo International Art District. All destinations have been selected. Kunming also launched the "Spring City and Flower Capital Enjoy Kunming" cultural and tourism check-in promotion activity on August 21 to encourage citizens and tourists to discover new landmarks in the city and accelerate the recovery of Kunming's tourism industry.

Check-in the same style as movies and TV shows

Sihang Warehouse is just one of the places where internet celebrities check-in driven by movies and TV series. In July, Ctrip released a "2020 Summer Travel Consumption Report", which mentioned several new keywords for the domestic tourism industry under the epidemic, including popular film and television destinations.

The report mentioned that the popular summer drama "The Hidden Corner" made Zhanjiang, the filming location of the drama, popular. Report data shows that the search volume in Zhanjiang from July 1st to July 10th increased by more than 30% compared with June 1st to June 10th of the same period. Also affected by this phenomenon are Dongyang, Bayinbuluke Grassland, Puzhehei, and Suzhou. The report shows that the search volume in these cities showed an average increase of more than 20% compared with June.

Zhanjiang, a non-traditional tourism city, has also become a popular destination

The 2019 film "The Twelve Hours of Chang'an" has greatly promoted tourism in Xi'an. Ctrip data shows that in early July 2019, the search volume for air tickets to Xi'an increased by more than 200 year-on-year during the peak period. Xi'an Museum, which has the same Hu figurines and lady figurines, a gilt dragon "fire alarm clock" and a model of Chang'an City in the Tang Dynasty, has seen a month-on-month increase of 23.29 in the past week.

Even the food has benefited a lot. It can be seen from the data of Ele.me that since the series was launched, the number of takeout orders for Huangjia Persimmon Cake made by Huojing Persimmon in Xi'an has increased by 63% month-on-month. In addition, the "2019 Xi'an Tourism Guide" released by Mafengwo shows that the popularity of Xi'an tourism increased by 22% a week after the episode was aired.

Xiangshan Film and Television City, where the drama was filmed, has also taken advantage of the boom to develop Tangcheng tourism. A Xiangshan local told The Paper that in the past, seafood would be mentioned when introducing Xiangshan, but now people will talk about Xiangshan Film and Television. Dramas such as "Three Lives Three Worlds Ten Miles of Peach Blossom" and "The Twelve Hours of Chang'an" were filmed in the city.

Tourists take stills to check in at Tangcheng in Xiangshan Film and Television City

Some places that were not originally popular, or even not tourist destinations at all, are now attracted by film and television dramas. Many drama fans go there to check in. For example, Luosike Mountain in Duyun, Guizhou, which is the filming location of "Chen Qing Ling". The three main filming locations there: Zongyang, the wind farm, and Dishui Rock can be said to be a barren mountain, but they have already Fans found a way out.

Drama fans compiled and compared the filming locations of "Chen Qing Ling" in Guizhou

New wine in old bottles

The distance between famous attractions or popular tourist cities is "Internet celebrity check-in" How far is the distance between "earth"? That depends on whether it captures the interest of the public and attracts public sharing.

The Tang Dynasty Evernight City, which was built in 2010 at the level of an "International Pedestrian Street", suddenly became an Internet celebrity in 2019. This is all because of the little girl who dressed up as a Tang Dynasty lady and held an ancient style. Fan, the "roly-poly sister" wearing colorful and elegant clothes. On Douyin, the video under her topic has been viewed 2.76 billion times.

The "roly-poly" girl who became popular on the Internet in 2019

Her popularity seems to be just an accident, a check-in carnival driven by public sharing. But in fact, Xi'an has already become an Internet celebrity city on Douyin as early as 2018. A series of videos of throwing bowls of wine and writing brush cakes in early 2018 earned it enough attention, and it ranked among Douyin's city image short video plays that year It ranks second in terms of volume, second only to Chongqing.

A similar place for Internet celebrities to check in is Hongya Cave in Chongqing. Hongya Cave, which is now famous on social media, was built in 2006. However, it did not quickly become popular after its completion. Instead, its iconic stilted building sculpture was rated as one of the "Top Ten Ugliest Sculptures in the Country" online in 2012. Around 2015, the younger generation began to discover the similarity between it and the soup house scene in "Spirited Away", and emerging social platforms such as live broadcasts and short videos that were just emerging at the time fueled its popularity and gradually became a mobile app. feast.

Hongya Cave is brightly lit and dreamlike

The rise of many Internet celebrity art museums has benefited from the improvement of interactivity and the popularity of immersive experience. Among them, TeamLab is probably the leader. Many creative exhibitions have appeared in China, and the multimedia and immersive presentation methods are very popular. It can even be said that many current exhibitions are carefully created for visitors with the core of "taking beautiful photos".

Even many traditional museums have entered the ranks of check-in places through innovative cultural and creative products, design interior decorations, or "Internet celebrity" commentators.

Xu Fengwen, chief planner of the Cultural Tourism Center of the Tianjin University Architectural Design and Planning Research Institute, said in an interview that the popularity of the Internet celebrity check-in place is largely due to the new media social communication method. The demand for participation and dissemination of red scenes has changed from the traditional viewing of urban landscapes to experiencing specific urban scenes.

The media communication methods of "new generation" tourism, personalized expression, strong interactivity, and secondary scenes processed by the creators, these elements make it easier for the audience to get the best response, and The urge to go on-site to experience is also a necessary condition for the birth of "Internet celebrity check-in place".

The “B side” of Internet celebrity check-in

Not all “Internet celebrity check-in places” are suitable for the influx of people. The Su family's old house in 2019's "Everything Is Fine" is another check-in story. After the TV series became popular, the "Su Family's Old House" located in Tongdeli Lane has become highly sought after by netizens. Many viewers travel to Suzhou and want to stop by the Su Family's Old House to visit and check in.

However, the residents of this courtyard are an old couple, both of whom are not in good health. Since their home has become a place for Internet celebrities to check in, thousands of people come to play and take photos every day, and there are still people even in the middle of the night. Knocking on doors and visiting affected neighbors. In desperation, the old couple took off the door sign so as not to be disturbed.

Local streets remind tourists to "travel in a civilized manner"

The G315 National Highway "U-shaped Highway" in Golmud, Haixi Mongolian and Tibetan Autonomous Prefecture, Qinghai Province has become a popular place for Internet celebrities to check in this summer. Tourists gather in the middle of the road to take photos, and ignore large trucks honking their horns. What's more, they take "misplaced" photos when cars are coming from behind, causing many safety hazards and seriously hindering normal traffic.

"U-shaped highways" are full of dangers

According to a previous report by Xinhuanet, a driver who drove the G315 National Highway said that the so-called "U-shaped highways" are uphill and downhill roads. However, the "U-shaped highway" on the G315 national highway is characterized by long slope distance and steep slope. When vehicles traveling in the opposite direction reach the highest point, there will often be a blind spot. If the driver is not careful, it will be difficult to avoid the tourists in the middle of the road, leading to accidents.

The "U-shaped highway" is more than 200 kilometers away from the urban area of ??Golmud and has no communication signals. Once a traffic accident occurs, rescue is relatively difficult.

In fact, in addition to this "U-shaped highway", there are many other highways, such as many "hanging wall" highways in Shanxi, Qinghai 315 National Highway "South Eight Immortals Wave Highway", and Haidong City's "Zha Nian Highway" ", Huzhu Tu Autonomous County Beishan "Twelve Pans", etc., because of their unique terrain, attracted a large number of tourists to check in and take photos, but without exception, they caused many safety problems.

Private houses and busy highways, these places that should not have become check-in places, have accidentally become internet celebrities, turning a trip that should be enjoyable and beneficial to both parties into a one-sided burden, and become a trend for internet celebrities to check-in. dissonant notes in.

In response to the safety issues caused by the latter, the Qinghai Provincial Department of Culture and Tourism issued a notice in August to strengthen tourism safety work on the “Internet Celebrity Highway”. The notice proposed to arrange police forces on the “Internet Celebrity Highway” to carry out normal operations. Patrols have been carried out, and special road traffic warning signs have been set up, and those who park illegally and take photos will be severely punished; behaviors that endanger tourist safety by group travel agencies and tour guides will be strictly investigated as behaviors that disrupt the tourism market; travel agencies are required not to take photos on the highway. As a tourism product and a "promotional selling point" to attract tourists.

Tourism safety measures have been put in place

However, safety and beautiful scenery cannot be achieved at the same time. Every spring, Beijing’s S2 Line, known as the “train to spring” by netizens, also attracts many photography enthusiasts. In order to ensure everyone’s safety and live up to the beautiful scenery, the local area has built a new viewing plank road and rest platform near the railway. , creating a more comfortable and safe viewing environment.

"Train to Spring"

Now, relevant units are already studying the plan to build an observation deck on Line 315 "Internet Celebrity Highway". It can be said that tourists are interested in Internet celebrity attractions. The enthusiasm not only tests the emergency handling capabilities of local governments and management agencies, but also places higher demands on the "supply side" of public resources.

Proofreading: Zhang Liangliang