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Catering planning
Compilation of 5 model essays on catering planning

Catering planning 1 article 1. Purpose of the activity: to gather popularity through National Day and Mid-Autumn Festival promotion activities and advertising, and lay the foundation for peak season management.

Second, the theme of the event: Celebrating the Mid-Autumn Festival, Chongqing ttt Hotpot Restaurant 100 welcomes the "Four Happiness".

Three. Activity time: mid-September-65438+1mid-October.

Four. Activities:

1. Due to the hot weather in summer in many franchisees, customers rarely have the opportunity to eat in hot pot restaurants in summer, and they forget the brand ttt, so they are not popular. In view of this phenomenon, the company suggests that franchisees take the form of direct discount to attract customers' attention and attract more customers to shop. The specific activities are as follows:

From September 15 to September 2 1 day, the dishes are 6.8% off.

From September 22 nd to September 28 th, the dishes are 7.8 fold.

29 September-10 June10 dishes are 28% off.

2. For some franchisees who are not affected by the weather, their popularity has always been good. The company suggests that franchisees take the form of coupons to retain old customers, maintain good relations with old customers and improve the return rate. The specific activities are as follows:

From September 15 to September 30, coupons will be distributed to customers. If the food and beverage consumption exceeds 100 yuan, 30 yuan vouchers will be given, and 60 yuan vouchers will be given to 200 yuan, and so on. Gift coupons can be used from 10 to 1, and the validity period is 1 month. Of course, the specific amount of coupons and consumption patterns can be adjusted according to the actual situation.

On June 6th, 10, the Mid-Autumn Festival, there were moon cakes on every table. According to the size of the moon cake, two or four pieces will be cut according to a moon cake, each person 1 piece. If you can buy osmanthus wine, you can also give some osmanthus wine, because eating moon cakes, enjoying the moon and drinking osmanthus wine are the traditions of the Mid-Autumn Festival.

Because National Day is a relatively leisure holiday, franchisees can also do some auxiliary activities when doing the above activities, such as sending some small gifts or contacting local zoos, parks and cinemas. Buy back at a relatively low price, and give away tickets when the guest's consumption amount reaches a certain level, so that guests feel that they can get more benefits from in-store consumption.

Verb (abbreviation of verb) Note:

1. Franchisees offering discounts must pay attention to training employees to improve service speed, and the explanation work must be in place, especially the discount items must be clear. Generally, there is no discount for pot bottom, seasoning dishes, paper chopsticks, drinks and private rooms.

2. Franchisees with coupons don't need publicity, but the store manager or lobby manager will quietly give gifts to each table of customers in return, making customers feel that they are the most respected and valued guests in the restaurant, and at the same time improving their trust and goodwill towards the restaurant.

3. After the coupon is returned, the franchise store must register, who will issue it, how much it will cost, and the number, and must leave the customer's name, telephone number and other information. And signed by the manager for confirmation.

4. The store must organize employees to carry out training, so that employees can understand the detailed activities and explain them to customers.

5. The voucher must be carefully designed and manufactured without any loopholes. Instructions for use must be clearly stated on the voucher, such as the validity of the seal, the term of use, no cash exchange, no taking away, etc.

Sixth, the way of publicity:

1. Franchisees with discounts can make dm sheets and distribute them by employees or in the form of newspaper clips. Outside the store, they can make running signs, banners and other publicity, and employees in the store can also make oral publicity. If conditions permit, you can also find a large outdoor billboard with a good location in the city to promote the brand and activities for one month or short.

2. Franchisees with coupons don't need to carry out large-scale publicity, but they can hang banners, such as "Celebrating the Mid-Autumn Festival of the National Day, Celebrating Chongqing ttt Hot Pot with Hundred Stores", ttt won the title of "Chongqing's Most Influential Brand", and ttt Australia Sydney Store was grandly opened on September 16.

Of course, the above plans are for reference only. I hope all franchisees will consider it carefully. The operation department of the company accepts your telephone consultation at any time.

Banner:

Chongqing ttt Fish Head Hot Pot 100 Store welcomes "Four Happy Doors".

"ttt" won the title of "the most influential brand in Chongqing".

Ttt Australia Sydney Store was grandly opened on September 16.

Catering planning II. Activity time: September 26th (Saturday)-September 27th (Mid-Autumn Festival).

2. Location: restaurants, hotels and restaurants.

Third, the theme of the event: the full moon and the Mid-Autumn Festival night light up the whole heaven.

IV. Purpose of the activity

1. Promote the company image and brand image, influence the consumption psychology of the main target consumer groups, and create a beautiful image among the target consumer groups;

2. Under the guidance of the activity concept, it will leave a good impression on consumers, enhance the confidence of consumers and employees, improve brand awareness and reputation, and affect consumers' brand loyalty;

3. Change consumers' cognition and form a benign understanding;

4. Cultivate potential consumers and deepen the target consumers' understanding of restaurants, hotels and restaurants;

The anniversary celebration is to let people know more about restaurants, hotels and restaurants, and accept and be willing to spend in restaurants, hotels and restaurants, while the Mid-Autumn Festival is to let the public personally experience the characteristics and services of restaurants, hotels and restaurants, and enjoy the same fun, thus directly increasing profits.

Activity analysis of verb (abbreviation of verb)

(1) Restaurants, hotels and restaurants themselves.

1. Consumers in restaurants, hotels and restaurants belong to the middle and high-end class. They generally have a good cultural background or economic background, which is consistent with the strong cultural atmosphere of restaurants, hotels and restaurants.

2. The catering dishes in restaurants and hotels are mainly Chinese dishes, and there is no difference in taste, but the current food, saints will drool. This is also lacking in other industries.

(B) the threat analysis of competitors

Restaurants, hotels and restaurants are located at the junction of Zhongshan Road and Jiuyi Road, belonging to the downtown area. There are also "Old Tree Coffee" and "My Coffee" in the same position. The decoration style and management style are westernized, with a strong sense of modernity and prominent storefront signs, which are easy to attract passers-by. Its dishes are mainly western food and business packages, and its consumption level belongs to middle and high grade, which is more suitable for the consumption psychology of fashion people.

Gentleman's tenderness is also a big competitor of restaurants, hotels and restaurants. Therefore, the main purpose of this activity is to hold a colorful activity and become famous at one fell swoop.

In addition, during the Mid-Autumn Festival, almost all restaurants and restaurants will hold promotional activities more or less.

Activity concept relation connection

From anniversary celebration to Mid-Autumn Festival

Take the food festival as a link.

Therefore, this activity can reduce the publicity cost at the same time.

Promote consumption

And then get more profits.

Outdoor layout

Layout purpose: to combine the grand and festive atmosphere with the cultural characteristics of restaurants, hotels and restaurants.

Location layout:

Arch or steam mold 1: 200 small balloons are tied to it, and the arch greeting is one-sided. Leave it for a week.

Eight banners.

20 flower baskets: placed at the door.

Every window has a couplet, and the content must be related to the Mid-Autumn Festival or anniversary celebration. In addition, there is a lantern above each couplet.

Hanging of neon lights: it conflicts with hanging couplets, so you can only choose one of them.

Activity time: September 6th, xx-September XX 10.

Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).

What you want: to make consumers feel refreshed. Euphemistically called "enjoyment".

Activity form:

1, buffet, ordering, new dishes, special dishes, etc.

2. Discount consumption:

3. Give away coupons: All consumers who spend more than 100 yuan can get coupons.

4. Free meals: Anyone who spends more than 200 yuan can get a special dish for free.

Mid-Autumn Festival-Singing, Drinking and Watching the Moon

Read the beauty of life.

There's nothing better.

Address: in front of the CCB of hotels, restaurants and restaurants.

Website layout:

put up a makeshift stage

Curtains in the background

A set of imported stereo

Small lanterns on the stage floor 16.

Other background lights.

Activity creativity:

1. Live solve riddles on the lanterns activity: A lantern (red light) cage with riddles is hung at the activity site. All winners can get 10 yuan coupons. Restaurants, hotels and restaurants that shape the Mid-Autumn Festival atmosphere and Jiangnan cultural connotation. Set up a jigsaw table.

2, performing arts activities planning:

(1) Award-winning question: Questions about the development history of restaurants, hotels and restaurants.

(2) Song and Dance: find a song and dance troupe to perform, and in addition, the host 1-2 people.

(3) Intersperse some Mid-Autumn Festival hymns for the audience to participate: invite the audience to participate, and all the songs sung have the word "moon" or chant "autumn". At least two sentences, you don't need to sing the whole song, the song can't be repeated, and the person who sings the most and the best will be rewarded (100 yuan or 50 yuan coupon).

(4) Pull beer merchants to do title sponsorship, thus reducing expenses and promoting the increase of profits.

(5) Large-scale distribution of characteristic moon cakes in restaurants, hotels and restaurants: the boss, employees and guests jointly hold a cake-cutting ceremony and distribute them to customers in a unified way.

Advertising communication strategy

shoot two hawks with one arrow

That is, through advertising

Promote anniversary celebrations and Mid-Autumn Festival promotions.

When information reaches the public.

Reduce advertising costs

Brief description:

Second, the choice of media: Minxi Daily and DM sheet are the main ones, supplemented by posters and others.

Third, the advertising slogan: Everyday Restaurant, Hotel Restaurant, Mid-Autumn Night every year.

Daily: Numbers refer to September 6th-1 1.

Only from the anniversary celebrations of restaurants, hotels and restaurants to the Mid-Autumn Festival night.

Logical.

Fourth, the publicity content:

1, anniversary celebration

2, food festival preferential information

3. Mid-Autumn Festival Gala and other information

Verb (short for verb) Note:

1, timeliness: Minxi Daily, September 27th. DM sheets can be distributed not only during the activity, but also before the 5th.

2. The novelty and completeness of the publicity content.

cost budgeting

Media expenses 1 ten thousand yuan

Outdoor layout 20xx yuan

The website layout is 3000 yuan

Other publicity 5,000 yuan

Total: 20,000 yuan only

The third choice of catering planning 1: "Enjoy a 18% discount, and then use the membership card to spend a 18% discount."

1. Activity time: 10: 00 on October 8th,120xx 165438+24: 00 on October 7th;

2. During the validity period of the activity, member customers can hold membership cards in various branches of sunny business and enjoy consumption discounts;

3. Scope of use: all hotels, restaurants and kitchens in sunny days;

Option 2: Theme (giving gifts and cash today) Guest 50 yuan can buy "100 yuan16th anniversary dining voucher".

1. Activity time: 10: 00 on October 0/20xx 1 65438+124: 00 on October 7; The use time is 20xx, 10, starting from10.8;

2. Sales area: all hotels, restaurants and kitchens in sunny days;

3. Scope of use: sunny restaurants and kitchens (special instructions: hotels cannot use them);

4. Rules of use: each table is limited to one, which is equivalent to cash use. (except banquets);

5. Guests can spend money in branch restaurants and kitchens with this voucher, and can use other foods, seafood, cigarettes and drinks except banquets, and holidays are not restricted;

6. Issue vouchers invoices for guests. If it is overdue, the customer will not be invoiced for consumption.

7. This coupon will not be cashed without change;

8. Discount method: use the coupon first and then discount it (this coupon is used in full);

9. This "100 yuan anniversary dining voucher" cannot be used on the day of purchase;

10. Provide invoices when selling, but not when consuming;

Option 3: Theme (buy 179 membership card and get 179 for free)

1. Activity time: 20xx year 1 October1day at 0: 00-1October 3 1 day at 24: 00;

2. Guests buy membership cards with 179 yuan cash and give away 179 yuan gift package (room coupon 179 yuan). The face value is: 50 yuan 1, 30 yuan 2, 20 yuan 3 and 9 yuan1;

3. Sales area: restaurants and kitchens, 179 yuan buys cards and sends them 179 yuan gift packages, and 80 yuan vouchers are no longer sent; Hotel front desk 179 yuan will give you a gift when you buy a card 179 yuan Gift Package, and you can get a 18% discount on the housing. You will no longer enjoy buying a card in 99 yuan for the first time;

4. Voucher validity: 20xx 10 February 2 -20xx 12 February 20;

5. Scope of use:

50 yuan Store (Xiaogan Store, Luo Yu Store, Ezhou Store, Jingzhou Store)

30 yuan Store (Qianjin Store, Yellow Crane Tower Store, Pacific Store, Changhong Store, Huangpi Store)

20 yuan Store (Jiefang Store, Huangshi Store, Suizhou Store)

9 yuan Branch (Baofeng Branch)

Quantity used: limited to one per room;

Scheme 4: Theme (a table with a value of 1999 yuan 16 is waiting for you).

1. Activity time: 20xx year 1 October1day at 0: 00-1October 3 1 day at 24: 00;

2. Lottery time: 10, 18 and 1 18 are two lottery time;

3. If the customer information is incomplete, please do not participate in the lucky draw;

The positioning of 4 xx catering network is the service entrance, so I think we should treat two types of customers differently in the early promotion and operation of the website:

First, the marketing model for netizens

In the final analysis, our website is for profit. Merchants are interested in the promotion of their own websites. Of course, the greater the intensity and breadth of publicity, the better. Only in this way will they be willing to put advertisements on our website.

The most important and obvious measure of publicity is the number of visits. Therefore, our urgent task at present should be to find ways to increase our visits. To achieve this goal, the most effective and direct way is to make the content of our website more colorful and let netizens remember our website. When they want to eat and drink, they will want to find it on our website.

Of course, to achieve this effect, we must do a lot of investigation, adjust our principles and policies in time according to the needs of tourists, and gradually reach a tacit understanding with tourists. This will be the most important point in website promotion.

If you want to develop netizens from ordinary temporary tourists to long-term loyal supporters, you can take some incentives, such as planning and organizing promotional activities in some restaurants, such as vouchers and coupons, and firmly target tourists in the most direct way.

Second, facing the marketing mode of the merchants.

The most direct criterion to test whether our website is doing well is whether the business volume has improved, that is, how much benefit has been created. As far as marketing mode is concerned, it should be carried out from two aspects:

1, direct advertising charges. This is also the most common way, that is, publishing publicity information in the form of consultation, which provides a platform for merchants to display. After the merchants get the benefits, we charge a certain fee from them.

2. Indirect intermediary costs. We can reach an agreement with the merchants to introduce customers to them; Customers can also book services through us. We build a communication bridge between merchants and customers, and charge a certain percentage of fees appropriately. In this process, we should try our best to make customers and enterprises contact us, which requires the full cooperation of all personnel, especially business personnel.

Of course, in addition to the second, we can also expand other sales models, which should be accumulated in the course of work.

No matter how perfect the plan is, there will always be unexpected problems in practical application. What is mentioned here is only a preliminary plan. If you encounter new problems in the process of work, you should revise and improve them in time.

The fifth part of catering planning I. Activity ideas:

During the May Day holiday, there are obvious holiday business opportunities in the catering industry. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period. First, during the festival, relatives and friends rarely get together; Second, during the small holiday, people's tourism demand is strong, so mobile consumption will also bring a lot of performance space to the catering industry.

Second, the name of the activity: "Steal a half-day break and have a good meal during the May Day holiday".

Three. Activity time: 20xx May 1 day to May 7.

Four. Activities:

1, "Eat spicy Sichuan food and send cool drinks".

During the activities from May/KLOC-0 to May 7, guests who come to our restaurant for dinner over XX yuan will be given a selected sweet fruit (or a cup of sour plum soup) at each table.

2. "Fine Sichuan cuisine, people's price".

During the activities from May/KLOC-0 to May 7, our store specially launched three packages of "Fine Sichuan Cuisine People's Price": 1 88 yuan Parent-child Package, 588 yuan Happy Six-person Package and 880 yuan 10 Family Photo Package.

3. "How much do you know about classic Sichuan cuisine" quiz.

When eating, ask some questions about Sichuan food (not too simple). Customers send the answers to the SMS platform of the restaurant, and those who answer correctly will get exquisite small gifts worth X yuan. The restaurant also gets a large number of customers' mobile phone numbers, which will become the goal of future publicity services.