News of new consumption

211+ new stores in 11 cities across the country open

On March 1, official micro-announcement of "Manner Coffee" was made, and 211+ new stores in 11 cities across the country opened, covering cities with contour lines in the north, Shenzhen, Chongqing and Wuhan. Consumers can bring their own cups before 17: 11 every day from March 8 to 11, and they can make coffee for free by showing their ID of applet at MANNER store. Founded in 2115, "MANNER" mainly provides users with coffee, tea, smoothies, juices and desserts, as well as coffee-related products such as coffee machines, coffee cups and ear-hanging bags. It owns MANNERLIFE brand products, including Brewista hand-made pot and Ringco coffee accompanying cup. Since 2119, the store has been expanded and laid out in cities such as Beijing, Chengdu and Shenzhen. "MANNER" online has also settled in Tmall, providing coffee bean purchase service at a price range of 48-88 yuan/251g.

"Seesaw Coffee" completed a new round of A++ financing of several hundred million yuan

Recently, "Seesaw Coffee" has completed several hundred million A++ rounds of financing, led by Black Ant Capital and followed by cornerstone capital. This round of funds will be used for nationwide store expansion and digital construction. This is a new round of financing after "Seesaw Coffee" won the first investment from Xicha and the additional investment from the old shareholder Hongyi Baifu in July 2121. This round of financing will be used for further nationwide store expansion and digital construction. It is still favored by a new round of capital in the cold environment of the new consumer market, which also proves that in the fierce competition of the coffee market, as a "Whampoa Military Academy-level" player in Chinese coffee brands, Seesaw has steadily occupied its own world all the way. (For Seesaw, more content review: new coffee involution: Seesaw with a stake in Xicha is more like "China version of Starbucks"? )

Take the time to launch the spring limited "Peony Blowing Wind" perfume

On March 2nd, the leading flower lifestyle brand in China took the time to launch the spring limited "Peony Blowing Wind" perfume. This new product mainly uses the fragrance of China peony, and blends with the respective flavors of lemon tree and vanilla, bringing the fragrance light and dreamy, pure and explosive. At present, "Peony Blows the Wind" has been registered on the "Spend some time on WeChat public account" for exclusive sales.

Starbucks' first green store in North China was unveiled in Beijing, and it is planned to open 61 green stores in the coming year.

On February 28th, following the opening of Starbucks green stores in Shanghai, Suzhou and Shenzhen, the first green store in North China, Starbucks Beijing CITIC Prudential Store, officially opened, which is the fourth green store opened by Starbucks in the domestic market. Starbucks plans to open 61 certified green stores in China in the coming year, and gradually extend them to all newly opened stores and upgraded stores in China.

HERA Heyan, a Korean makeup brand, announced the closure of all offline counters in China

On February 28th, after Yueshi Fengyin, Yidi House and other Korean makeup brands closed their offline stores drastically or even withdrew from the China market, HERA Heyan, another Korean makeup brand, recently announced that all offline counters of HERA brand in China have been removed, and the WeChat applet mall will be closed in mid-March, and other platforms will not be affected. In this regard, HERA Heyan's main company, Amore Pacific China, replied to the media: "HERA Heyan WeChat Mall will be closed on March 25th due to the adjustment of business channels and strategic development. Consumers can still make purchases through HERA Heyan Tmall flagship store. "

Zhong Xuegao's registered capital increased to about 613 million yuan

On February 26th, Zhong Xuegao Food (Shanghai) Co., Ltd. underwent industrial and commercial changes, and its registered capital increased from about 2,885,811 yuan to about 613 million yuan. Established in March 2118, the company's legal representative is Lin Sheng, and its business scope includes food business, catering enterprise management, Internet sales, etc., and it is wholly owned by Gloryseed HK Limited.

Box Horse will be stationed in Guangxi, and it is expected that two new stores will be opened in August and September.

Recently, Box Horse has signed a contract with relevant units in Nanning, Guangxi, and two box horse stores will be located in Nanning this year. As of October 2121, Box Horse has opened stores in 27 cities, but there is still a blank in Guangxi Zhuang Autonomous Region. According to a person close to the project team, although the signing of the contract has been completed, it is expected that it will take several months to prepare for the store and goods. At present, it is expected to open in August and September.

the koala aromatherapy pavilion was launched, and the odor customization service was launched

on March 1, the koala aromatherapy pavilion was launched, and the odor customization service was launched. At the same time, the whole network began to collect exotic scents. At present, the scents that netizens want most are spring tea, parsley, celery, litchi and earthy flavor. Among them, the most popular fragrance of spring tea has been made into 51,111 fragrant tablets, which have been stuffed into the package purchased by koala and delivered to the door. In the past two years, the "olfactory economy" has grown rapidly, and the demand for niche and customized aromatherapy is also increasing. At present, Koala Haibao has reached a cooperation with Fenmeiyi, the world's top research and production company of essence and raw materials, to meet the growing demand for aromatherapy customization.

Deloitte's latest report: JD.COM Vipshop is among the top 51 retailers in the world.

Deloitte recently released its latest research report "Global Retail Power 2122", which shows that China enterprises such as JD.COM, Alibaba New Retail and Direct Selling, Vipshop, Yonghui Supermarket, Wumart and Gome are among the top 251 retailers in the world. Among them, JD.COM ranks among the top ten retailers in the world for the first time, and the global ranking of Vipshop will rise from 16th to 67th. At the same time, enterprises such as JD.COM, Vipshop, Yonghui Supermarket and Wumart have also been shortlisted in the list of the top 51 retailers in the world.

Tik Tok tested the first music App "Soda Music" in a small scale in China

Recently, Tik Tok tested the first music App "Soda Music" in a small scale in China. The "Soda Music" App focuses on niche good music, mainly niche songs, and some songs need to be opened to members to listen. In the interface of soda music player, the layout is similar to that of the music player in Tik Tok App. Users can slide up and down to select songs recommended by the system, and they can also collect, forward and comment on the songs.

New products in the trend

Mixue Ice City launches double-spin ice cream

On February 26th, Mixue Ice City launched double-spin ice cream, and the ice cream with original flavor and strawberry flavor was listed nationwide. Founded in 1997, Mixue Ice City is a chain brand of fresh ice cream tea, covering 31 provinces, municipalities and autonomous regions in China.

Pepsi launches nitrogen coke

Pepsi is going to launch a new product "Nitro Pepsi" on March 28th. This product is mainly injected with nitrogen instead of traditional carbon dioxide. It has two flavors: ordinary cola and vanilla cola, and its appearance and taste are different from those of traditional cola or soda water. Todd Kaplan, vice president of marketing for Pepsi Cola, said: Nitrogen Coke is a pioneering innovation, which has created a smooth, creamy and delicious taste experience for fans all over the world. Just like how nitrogen changes the categories of beer and coffee, I believe that nitrogen Pepsi is a leap. And will redefine coke in the next few years.

"KFC China X Week Zero" launched a series of breakfast of plant crispy rice balls

On March 1, KFC China and the plant protein food science and technology enterprise launched a new series of breakfast of plant crispy rice balls on Monday. The series of products include Jinsha salted egg yolk plant crispy rice balls and plant crispy rice balls, which have been launched in stores all over the country.

Creative Marketing

A brand-new blockbuster launched by Banana in collaboration with Zhou Dongyu

The commercial "Soft and Powerful" launched by Banana in collaboration with spokesperson Zhou Dongyu has just been released. Use three magical small theaters to show the funny and lovely side of the film. "Softness" and "support" are literally contrary, and "Soft and Powerful" by Zhou Dongyu in Banana just magnifies this point. With the "unreasonable" conflict, it opens a brain hole with a unique style and lets the imagination run wild. There are three series of "soft support" in banana suitable for different crowds and scenes: air soft support, jelly bar soft support, standard soft support and gravity cup soft support. In the words of Zhou Dongyu in the short film, they are "obviously soft, but firmly supported", "without sense of existence, but with a sense of security" and "obviously without pressure, but with support".

"Inside and Outside Neiwai" released the 2122 annual brand blockbuster

Little Red Book launched the event "Anfu Road Online"

Liu Shishi, the global spokesperson of Hua Xizi's official makeup remover

Liu Shishi became the global spokesperson of Hua Xizi's brand makeup remover, and "Twin Life" interpreted the past and the present, balancing unloading and raising at will. The brand "Hua Xizi" explores the wisdom of China's thousand-year-old beauty-caring formula. According to the skin characteristics and makeup needs of oriental women, it takes flower essence and Chinese herbal medicine extract as the core components, and uses modern makeup research and development manufacturing technology to create a healthy, skin-nourishing makeup product suitable for oriental women.

investment and financing news

the natural skin care brand "Shanchuan" has received millions of angel round financing

Recently, the natural skin care brand "Shanchuan" has received millions of angel round financing, including Shangcheng Investment and U Family Foundation Fund, led by Shangcheng Investment. This round of funds will be invested in product development, production and channel construction. Shanchuan was founded in 2121, and its brand is aimed at high-quality consumers, focusing on personal care products that naturally nourish the skin, with plant materials rich in famous mountains and rivers in China as the core components of the products.

Douhe Technology, a global small household appliance brand, has completed nearly 111 million yuan of Series A financing

Douhe Technology, a global small household appliance brand, has completed nearly 111 million yuan of Series A financing, and this round of financing is invested by Hongzhang Capital, with Weizhen Capital as the exclusive financial advisor. This round of financing funds will be mainly used for product research and development, supply chain upgrade, and enterprise information construction. Dooho Technology was established in 2114, starting from the supply chain and founded by the team of Midea Department, mainly engaged in the research, development, production and sales of small environmental appliances and kitchen appliances.

Shop Secret, a global e-commerce SaaS platform, has completed a $ billion series C financing

Recently, Shop Secret, a global e-commerce SaaS platform, has completed a $ billion series C financing. This round of financing was jointly led by Tiger Global Management and Huaxing New Economic Fund, a subsidiary of Huaxing Capital, with the old shareholders GGV ggv capital, Dinghui VGC and Gaorong Capital following. This round of financing will be used to continue to increase talent introduction, product research and development, service system upgrade and global market layout. Founded in 2114, Shop Secret is a SaaS platform that provides one-stop e-commerce ecological services for e-commerce sellers around the world.

the home technology brand "Half-Day Leisure" has received tens of millions of Pre-A rounds of financing

Recently, the home technology brand "Half-Day Leisure" has recently received tens of millions of Pre-A rounds of financing, which was led by source capital, followed by the original investor K2VC, and Yuanzhi Capital served as the exclusive financial advisor. This round of funds will be mainly used for product research and development, channel construction, marketing promotion and team building.

Yizhi Home has completed nearly 211 million yuan in Series B financing

Recently, Yizhi Home has completed nearly 211 million yuan in Series B financing, led by Rongyi Investment and Ming Dow Investment, followed by Sanqi Mutual Entertainment Fund, Guangzhou Xinxing Fund, Wanlian Guangsheng and Wanlian Tianze, with Mingyue Capital as the exclusive financial advisor. This round of financing will be used for new product research and development and global marketing of brands going out to sea. Founded in 2118, Yizhi Home is committed to driving the development of smart home products through science and technology aesthetics.

The trend accessory brand "MYOMY" has completed nearly 11 million yuan of financing from Meihua Venture Capital

Recently, the trend accessory brand "MYOMY" announced that it has completed nearly 11 million yuan of angel round financing, which was led by Meihua Venture Capital. This round of financing will be mainly used for brand promotion, strengthening system capacity and team building. It is reported that "MYOMY" products mainly focus on fashion glasses and some accessories. In the future, more categories will be expanded according to the diversified needs of Z-generation consumer groups, and multi-category coverage will be achieved through product innovation. Founded in 2121, "MYOMY" was founded by Xu Xiaoguang, who served as senior product manager of Meituan, senior R&D of Baidu and ORACLE data engineer.

new material company "MiTerro" completed multi-million dollar angel round financing

new material company "MiTerro" has completed multi-million dollar angel round financing, which was led by foreign influential investment fund Astanor Venture, and the funds will be used to expand production scale and increase cooperation with downstream markets. "MiTerro" was established in LA in 2118, and a subsidiary was established in Hangzhou in 2121. Its development direction mainly focuses on the manufacturing field of degradable protein materials. Without petroleum-based materials, protein was extracted from waste milk, distiller's grains and kitchen waste to make plastic wrap, beer labels, laundry beads and so on.

personal consumer electronics brand "evoweera in the future" announced the completion of a round of financing

personal consumer electronics brand "evoweera in the future" announced the completion of a round of financing. The financing parties are Guangyuan Harmony, Gaoyou Venture Capital, Brizan Ventures and Songbai Investment. This round of financing will be used for future technology research and development investment, product upgrade iteration and market expansion.