First of all, its breakfast sells well, and people who eat breakfast every day are full. Then at noon and afternoon, the restaurant was crowded with people, and it seemed to be running well all day. Unlike some restaurants, they either don't sell breakfast or just outsource it.
Why does Nancheng Lane feel more and more popular in recent years and get more and more praise from everyone?
Wang Guoyu, the founder of Nancheng Lane, is from Wangjiang County, Anqing City, Anhui Province. Because his hometown is a poor farmer, Wang Guoyu and his lover decided to start going north. Wang Guoyu first sold kebabs in Yongdingmen, and accumulated original capital.
Like many grassroots entrepreneurs in those days, with money, they went from setting up stalls to opening restaurants. Isn't it enough to open a restaurant and sell electric kebabs? So, he went to Shanghai, studied Shanghai's wonton, and introduced it into his own restaurant, so Nanchengxiang, a classic category, was born.
It has been 20 years since the store was opened in 200 1 year, excluding the previous stalls. For 20 years, the name of this store has always been Nancheng Lane, and its main business direction has always been fast food. Its main business categories have always been electric skewers, wonton and other foods, and its main business location has always been the southern part of Beijing.
If you focus on one thing for 20 years in a row, it's hard not to do it well. The same is true of Nancheng Township. It has been rooted in Beijing for 20 years. Nanchengxiang gradually determined the stable variety and quality of dishes by constantly modifying dishes, tastes, prices and store design, which was in line with the tastes of Beijingers and was finally liked by consumers.
At present, Nancheng Township has also improved its own supply chain. Mutton comes from the designated Inner Mongolia base, and some semi-finished ingredients also come from cooperative high-quality factories.
Many fast food restaurants like to open in the office area, because the unit price can be very high, and no matter what the taste at noon, people are always full, which is a shortcut. Nancheng Lane has been insisting on being close to the people and taking the road of community catering for 20 years.
The price of community catering should not be too high, and all the people who eat are nearby. If it tastes bad, it will soon be difficult to operate, even more difficult than office fast food. But community catering also has a good place, that is, it can make breakfast, Chinese food and dinner. Moreover, office catering and dinner are generally difficult to cook, and holidays and weekends are also rare.
Wang Guoyu is interested in the full-time operation of community catering. He is full of confidence in the brand he has built for more than ten years. At the same time, he also focused on improving the daily dining environment and quality of ordinary people.
Come from the common people, go to the common people. Nancheng Lane is now a dining place chosen by many people in the community. There are eggs, milk fritters and soybean milk wonton for breakfast. There are all kinds of bibimbap, wonton and mutton kebabs for lunch and dinner.
It can be seen that many elderly people also like to eat in Nancheng Lane, as well as children, middle-aged people and people of all ages. This also shows that Nancheng Lane has been recognized by people at many levels.