I am very interested in this topic. Here are my thoughts:

First of all, we need to know what a gourmet desert is. Gourmet desert refers to the phenomenon of low concentration, few brands, lack of popularity, high repeatability, lack of innovation, industrialization and sustainable development in the catering industry of the whole city or a certain region. In fact, Hangzhou is not a complete gourmet desert, but compared with some cities, we still have a big gap. Therefore, we need to put forward some solutions to promote Hangzhou cuisine in view of this situation in Hangzhou.

secondly, to launch delicious food, we should start from the market and customers. First of all, we should consider the innovation of traditional cuisine. There are many traditional cuisines in Hangzhou, such as West Lake vinegar fish, Dongpo pork, fried shrimp and so on, but the market lacks novelty. Therefore, we need to improve and optimize these foods, innovate constantly, and introduce more and better foods. Secondly, we can understand the needs and preferences of consumers in the market from market research. For example, before Hangzhou, a food company introduced pork jerky, which featured large pieces of pork jerky and received a good response in the market. Therefore, we can start from these details and successful cases in the market, grasp consumer psychology and market trends, and innovate and introduce more delicious food that adapts to the market and customers.

Thirdly, to enhance the popularity of Hangzhou cuisine, we need to strengthen brand publicity and promotion. In today's new media era, with the help of the Internet, we can better promote our brand and food culture. For example, you can invite some famous food bloggers, gourmets or famous caterers to Hangzhou to taste food and shoot food videos to promote it. In addition, popular food areas such as food shops and restaurants can be marked on the "food map" recognized by Hangzhou people to provide more comprehensive food recommendations and related information for food lovers.

Finally, we can establish a reputation and recognition of Hangzhou cuisine through the Internet and offline promotion. For example, the trajectory of Hangzhou cuisine can be delineated on some Internet food websites and food travel apps, so that more people can understand and agree with Hangzhou cuisine. In addition, we can also invest more manpower, material resources and financial resources to build a food city project, promote food culture and make food a business card for Hangzhou. For example, Daning International Food Festival in Shanghai has attracted many consumers to taste it. We can learn from this experience and launch a food festival or food exhibition belonging to Hangzhou.

generally speaking, to launch Hangzhou cuisine, we need to start from the market and customers, carry out brand promotion and publicity, and establish word-of-mouth and awareness. Through these efforts, I believe that Hangzhou's food culture will continue to grow and become a city business card to attract more tourists and investment.