This situation officially declares: Internet platforms and traditional satellite TV will unify the review standards under the same ruler. How to find a new path will require each to show its talents.
If you want to attract attention, you need to innovate, but in the face of the current unpredictable audience, you may like to enjoy the "slow variety show" of life at the moment, but the next moment when the creative team pounces on it, the crowd will be gone. The building is empty, so for satellite TV and online TV stations, the N-generation of TV stations is a safe card. How to put old wine into new bottles to create new ideas, and how to innovate and customize new programs have become breakthrough points that need to be explored.
In the first weekend of 2018, several new variety shows achieved good results. Let’s analyze whether there will be hits among them.
Variety show observation of the week:
The N-generation innovation of variety shows is still weak, and the verticality of original variety shows has deepened
The scheduling strategies of various major TV stations for variety shows are usually as follows : The ace column will sit on Friday, N-generation variety programs will be upgraded and returned, variety shows will be overlaid on Saturday, and new columns will be tested on Sunday.
Two "new" programs were launched last Friday, namely Jiangsu TV's "The Most Powerful Brain: Burn Your Brain" and Dragon TV's "Tonight Live Show". Judging from the online broadcast volume the next day Judging from the rapid momentum of "The Most Powerful Brain", as the first N-generation variety show to return at the beginning of the year, "The Most Powerful Brain" has made many adjustments in the program structure, the most obvious ones are de-labeling and idolization.
There is no scientific judge Wei Kunlin in the program, and the contestant selection mode is more cruel. A group of 100 candidates is composed of Chinese geniuses aged 14 to 26 years old. The competition scene resembles the movie "Genius Gunslinger", and the audience is amazed At the same time, the tension also increased exponentially. In addition, "The Strongest Brain" highlights the intention of establishing a brain idol, breaking the previous definition of academic masters among teenagers and moving closer to positive attributes.
Compared with "The Biggest Brain", the performance of "Tonight Live Show", which is also an N-generation variety show, is unsatisfactory. Although its predecessor "Tonight at Paramount" has accumulated many loyal fans, it has experienced changes in hosts, After changing the guests and the production team, "Tonight Live Show" has to be said to be a bit awkward. The purely satirical sketch of "Tonight at Paramount" finally fell into a cliché ending and started to be sensational. The old CP no longer partners, and the new host works hard to be funny. , coupled with the guest Lang Lang who has no sense of comedy, even if the program framework of "Paramount Tonight" is retained, the core that really sticks to the audience is no longer there.
Hunan Satellite TV, which firmly ranks as the top variety show on satellite TV, has reserved the Friday prime time for "Singer 6". The program will be officially launched this Friday. On the eve of the broadcast, the chief director Hong Tao posted a tearful post on Weibo trending Search, the reason is that netizens complain that every season of "Singer" is not as good as the previous season, especially this year's singer lineup. Regarding the format of the program, no new tricks have appeared in the current publicity. I wonder how the splash of "Singer 6" will be this year.
Zhejiang Satellite TV and Beijing Satellite TV are much quieter on the current Friday schedule. Zhejiang Satellite TV is rebroadcasting "The Voice of Dreams 2". Previously, "The Voice of Dreams 3" was listed at the 2018 strategy conference. It is understood that for the Friday Q1 variety show, Zhejiang Satellite TV's planned broadcast plan is to combine the N-generation "Ace vs. Ace 3" and "24 Hours 3". The specific broadcast time is not yet clear.
Beijing Satellite TV’s Friday slot is the original dance competition program "Dancing Awakening". According to estimates by industry insiders, dance will succeed hip-hop in 2018 and give birth to a new popular variety show, especially the verticality will be more obvious. hip-hop dance, but Beijing Satellite TV was the first to launch it but failed, forcing latecomers to carefully consider how a dance variety show can become a hit.
Saturday overlay variety shows generally use a combination of old and new. Jiangsu Satellite TV is "If You Are the One" + "I Have Something to Say", and Hunan Satellite TV is "Happy Camp" + "Sound on the Scene". Zhejiang Satellite TV has two New Year's Eve variety shows "Comedy 2" + "The Birth of an Actor". Among them, "I Have Something to Say" and "Sound on the Scene" are two new variety shows presented by the 22 o'clock program.
The highlight of the program "I Have Something to Say" is that it uses trivial matters in life as an entry point and the guests are all amateurs. Since last year, the Radio and Television issued a "star limit order" requiring variety shows to focus on amateurs. Life, "Something Must Be Said" not only corrected the attitude of Jiangsu Satellite TV, but also served as a guide for latecomers.
No one expected that "Sound on the Scene" would be as popular and topical as "The Birth of an Actor" once it was aired. The similarity between the two is that they are based in the film and television industry, and that is why, Netizens compare them to each other. "The Birth of an Actor" tests the acting skills of actors, while "Voice on the Scene" shows the strength of the voice actors behind the scenes. The former can be fake and the latter can only rely on real skills. In this way, high See you immediately.
Another advantage of "Sound on the Scene" is that the topic is China's first voice competition show, which is novel and eye-catching enough. In addition, the program focuses on "acting with voice" to make the audience tremble when hearing the voice and dubbing it. Workers are impressed. Judging from the response, "Sound on the Scene" has indeed achieved it, and its competition system is more fair than "The Birth of an Actor". It may become the first hit variety show at the beginning of the year.