Qinhuai District is located in the south of the ancient capital Nanjing. It is named after Qinhuai River running through the whole region from east to west, and is known as "Ten Miles Qinhuai". Zhu Ziqing and Yu Pingbo praised the wonderful scenery here in Qinhuai River under the Sound of Paddle. Today, the famous tourist attraction Nanjing Confucius Temple is located here. Due to the long historical span, Qinhuai culture has retained a rich and relatively complete historical and cultural level, with a wide range of categories and varieties. There are more than 60 cultural relics protection units at all levels, ranking first in the city and the essence of Jinling culture.
The rich historical and cultural accumulation provides a unique advantage for Qinhuai to develop cultural industries. Since the reform and opening up, Qinhuai District Party Committee and District Government have continuously enhanced their awareness of cultural economy, explored effective ways to transform cultural resources into cultural industries with innovative thinking, and realized the transformation of cultural resources advantages into cultural industry advantages and productivity advantages.
First, develop historical and cultural resources and build a tourism and cultural industry. Tourism has typical economic characteristics and strong cultural characteristics. Culture is the soul of tourism, and tourism is the manifestation of culture, and the two complement each other. We adhere to the basic idea of "developing tourism with culture", regard culture as the driving force of tourism development, play the cultural brand and take the characteristic road, build the Qinhuai scenic belt of Shili Confucius Temple in an all-round way, and promote the rapid development of cultural tourism. Since 1984, we have actively sought the support of relevant state departments and provincial and municipal governments, and successively invested billions of yuan to develop and utilize historical and cultural resources, restoring and repairing 440,000 square meters of antique architectural landscape dominated by Ming and Qing dynasties, ancient religious landscape centered on Dacheng Hall of Confucius Temple, ancient city wall landscape centered on Zhonghua Gate Castle, and ancient garden landscape dominated by Zhanyuan. After years of careful development and construction, the Qinhuai Scenic Belt of Confucius Temple has been successively rated as "Top 40 National Tourist Attractions" and "National AAAA-level Tourist Attractions". Balkov, Chairman of the Executive Committee of the World Tourism Organization, praised the Confucius Temple as "the essence of China culture". Every year, 30 million to 40 million Chinese and foreign tourists come here for sightseeing, and the tax revenue of Confucius Temple Scenic Area accounts for 1/3 of the local available financial resources.
The second is to inherit the tradition of blending writers and businessmen and build a new cultural market with characteristics. Since ancient times, Qinhuai has been a place where large families live together and merchants gather, and the streets are quite prosperous. The integration of temples and cities is a major feature of Confucius Temple area. While creating the Qinhuai scenery belt of Confucius Temple, we have built five characteristic cultural markets that meet the cultural consumption needs of citizens and tourists: the antique calligraphy and painting market with a business area of 2,000 square meters, the Confucius Temple flower, bird, fish and insect market, folk handicraft markets such as paper-cutting, shadow play, bamboo carving and pyrography, small commodity markets with complete varieties and favorable prices, and Qinhuai specialty snacks represented by the "Eight Wonders of Qinhuai". These markets are well received by Chinese and foreign tourists and the general public, with an annual transaction volume of more than 2 billion yuan, which has achieved good social and economic benefits.
Third, take folk cultural activities as the carrier, and vigorously develop festival economy. The most representative songs are the four seasons of culture: Nanjing Confucius Temple Lantern Festival in winter, Confucius Temple Cultural Temple Fair in spring, Qinhuai Community Culture and Art Festival in summer, and Confucius Temple Golden Autumn Food Festival in autumn. In order to increase the "holiday" and "fake" economic effects of "Cultural Four Seasons Songs", we arranged Confucius Temple Lantern Festival, Cultural Temple Fair and Golden Autumn Food Festival during the Spring Festival, May Day and November respectively, which further expanded Qinhuai's popularity and enhanced the attraction of cultural tourism. On June 7, 2003, the number of citizens and Chinese and foreign tourists visiting Qinhuai reached 6,543,800, and the operating income of Confucius Temple Scenic Area was 97.6 million yuan, including 59 million yuan in business income and 6,543,800 yuan in catering income? Create a new high in previous golden weeks.
The fourth is to excavate and sort out historical and cultural relics and carefully organize the production of cultural fine products. In order to satisfy people's exploration of Qinhuai culture and strengthen the study of Qinhuai culture, we have compiled a number of ancient local historical documents, such as Temple Pagoda, Jinling Years, and edited and published Qinhuai Random Talk (published in three volumes 12), Nanjing Confucius Temple-Qinhuai Scenery and Shili.
These efforts have been fully affirmed by relevant departments and society. Qinhuai District has been successively rated as "National Cultural Advanced Area", "National Cultural Model Area" and "Hometown of Chinese Folk Art". We should not only see the achievements, but also see the problems that cannot be ignored. For example: the concept is relatively backward, and the awareness of industrial management is weak; The development and utilization are "extensive" and the resource advantages are not fully exerted; Small individual scale, weak enterprise competitiveness, etc. This requires us to further emancipate our minds, keep pace with the times, and make the cultural industry bigger and stronger through continuous innovation in concepts, systems and methods, so as to provide support for the coordinated development of the three civilizations.
First of all, we should strengthen industrial awareness and formulate industrial planning. In order to firmly establish the concept that "culture should eat market meals and the market should take the road of industrialization", the part of culture that can return to the market must resolutely take the road of industrialization. It is necessary to strengthen leadership, actively coordinate and strive to create a good atmosphere for promoting the healthy and orderly development of the cultural industry. Pay close attention to the formulation of "Qinhuai District Cultural Industry Development Plan" to achieve a high starting point planning and accurate market positioning. Industrial planning should be organically combined with urban planning, and strive for long-term planning, sub-item implementation and gradual implementation. We will take a series of preferential measures in administrative examination and approval, land use, market management and taxation to vigorously support the development of cultural industries.
Second, relying on characteristic resources to develop advantageous industries. The practice of Qinhuai enlightens us that it is promising to vigorously develop cultural tourism with rich cultural resources as the support. In the next step, we will increase investment and comprehensively expand and upgrade the Qinhuai scenic belt of Confucius Temple. Rebuild the Ruins Park and Glass Pagoda of Dabaoen Temple in Jinling, and build a number of cultural tourist attractions such as Zhouchu Reading Desk and Li Bai Phoenix Pagoda. Open up the Qinhuai River water customs tour line, the land folk custom tour line and the Ming city wall aerial landscape tour line; Create a tourism brand of "staying at Qinhuai overnight" and create a beautiful artistic conception of "eating snacks, staying at Qinhuai, visiting scenic spots, enjoying elegant music and visiting night markets"; Plan to build a number of landmark facilities such as Qinhuai Tourism Cultural Center and Qinhuai Folk Art Exhibition Hall, and introduce a number of high-end and large-scale leisure and entertainment places such as bars, book bars and teahouses to develop and expand the tourism culture and leisure industry.
The third is to actively guide consumption and expand the cultural market. To meet the market demand, set up Qinhuai cultural tourism product research and development center, build several large-scale production and sales enterprises, launch more tourism cultural products with Qinhuai characteristics, and enhance the effective supply capacity of cultural products. Create a good environment, improve the environmental level and service level of antique calligraphy and painting, flowers, birds, fish and insects, catering and entertainment, enhance the attractiveness of the market to citizens and tourists, and stimulate tourists' interest in consumption. Increase marketing investment, vigorously promote the scenic spots and activities in the Qinhuai scenic belt of Confucius Temple through media, internet, tourism fairs and other channels to attract more tourists to visit Qinhuai during holidays.
Fourth, intensify reform? Accelerate institutional innovation. To realize the "three transformations" of the functions of cultural administrative departments: from managing cultural system units to managing cultural undertakings and cultural industries in the whole region, from focusing on "running culture" to "managing culture", and from relying mainly on administrative means to relying mainly on economic and legal means. We should actively promote the reform of cultural institutions, implement classified guidance and explore new management and operation methods according to the different nature of public welfare, public welfare operation and operation. It is necessary to reform the way of government investment and gradually change from investment cultural institutions to investment projects. Actively introduce private capital and foreign capital to set up various cultural enterprises, and form a new pattern of cultural industry development with "diversified investment and coexistence and competition of multiple ownership systems".
Fifth, cultivate cultural talents? Develop the first resource. Strengthen the construction of talents in the cultural system, implement a new employment system with the "employment system" as the main body, and promote people to give full play to their talents. Strengthen the construction of folk artists, establish Qinhuai folk artists association and Qinhuai folk art school, so that Qinhuai folk art can be passed down from generation to generation and carried forward. Introduce high-level cultural talents, especially management and brokerage talents, to serve Qinhuai. We will improve the incentive mechanism for cultural talents, establish the talent values that are performance-oriented, with innovation ability, creative achievements and business performance as the main criteria, and encourage cultural units to reward high-level talents with outstanding contributions.
The five-year-old Nanjing Confucius Temple-Qinhuai Scenic Belt has entered the final stage. The reporter found that Confucius Temple has made many beneficial explorations in how to make elegant culture and folk culture coexist harmoniously, how to show the characteristics of temple-city integration, and how to do a good job in the management of open scenic spots.
"Learning from the temple" recalls the soul of culture.
Entering Dacheng Hall in the center of Confucius Temple Scenic Area, tourists are attracted by the colorful stone carving mural "Confucius Picture" on the surrounding walls. According to the tour guide, this is one of the treasures of the Confucius Temple, with 38 pieces, which were made by more than 300 craftsmen in Yueqing, Zhejiang Province in three years. "At that time, it cost 5.8 million, and now it is worth over 100 million."
"When can I buy murals?" "It has been here since 1998." The reporter was surprised: I don't remember anything. The tour guide said: "In the past, there were more than a dozen booths in the temple, and the murals were completely humiliated. The booth was cleared, and when the lights hit the wall, the wall was full of brightness. "
The Zunjing Pavilion behind the Mingde Temple has always been the office of the scenic spot management organization. Now, the management office has been moved, and Sir Joe Witt, a "foreign monk" from England, moved in and established the Confucius Institute, making it the "China Salon" for foreign tourists and Nanjing foreigners.
Celebrities, Wu and Lin Zexu who came out of Jiangnan, another cultural center of Confucius Temple, now tell people with a vivid bronze statue that there are 20,644 rooms here, which is the largest imperial examination room in China. The person in charge of Qinhuai District Tourism Bureau said that the scenic spot will rebuild Jiangnan Palace Garden, and relevant historical materials are currently being collected.
Confucius Temple, the soul of culture is being recalled. Primary school freshmen in Nanjing held a "Opening Ceremony" in Dacheng Hall. Students like to "jump the dragon gate" and "worship the stars" in Jiangnan Palace Garden. Folk ticket lovers like to play Hanfu show here ... From June to September this year, Dacheng Hall received 500,000 tourists, and Jiangnan Palace Garden received 654.38 million tourists, up 20% and 52% respectively over the same period last year. During the Eleventh Golden Week, the scenic spot received a total of 1.2 1 10,000 person-times, up by 2 1% year-on-year.
Correct the unbalanced balance, and "literature" and "business" will merge again.
When night falls and the lights are on, there are more primitive ships on the Qinhuai River. After crossing Yuanjiaqiao, it is zoned into a water street with a length of 280m and a water width of 7-12m. On the banks of three stone bridges, Yuanjiaqiao, Yinfeng Bridge and Banqiao, across the street, five high-end clubs opened their doors to welcome guests, displaying traditional singing and dancing, painting and calligraphy, special catering and folk skills such as Chyi Chin's "seven elegance", painting and calligraphy, which attracted countless tourists. Looking out of the window, guests can also watch the live performance "Sleeping at Qinhuai" on the water in Bailuzhou Park.
The person in charge of the management office of Confucius Temple-Qinhuai Scenic Belt said that the integration of Confucian Temple and the city and the harmonious symbiosis of elegant culture and folk culture are the indelible characteristics of Confucius Temple. People don't like the commercial atmosphere of Confucius Temple, but in fact they don't like cities lacking cultural atmosphere. Inverted A7 type
Continuing from the A 1 version, Confucius Temple once became a distribution center for small commodities by breaking the wall and opening stores, emphasizing "business" over "literature"; Now, it is necessary to correct the unbalanced balance and let "literature" and "business" merge again.
Since 2000, more than 65,438+0,000 exhibition halls have been demolished and more than 600 shops in Dongshi, Xishi and Jinling Road have been rebuilt. The Confucius Temple Folk Art Grand View Garden behind the Jingge Pavilion invited projects with Qinhuai cultural characteristics. The best folk artists in Nanjing set up workshops such as lighting, paper-cutting, folding fans and pyrography here, held live exhibitions and took apprentices.
The combination of management and service is the unremitting pursuit of scenic spots.
The biggest difficulty in the management of Confucius Temple is openness. Since the Golden Week this year, the scenic spot of Confucius Temple has been managed 24 hours a day. In the past, the staff of the scenic spot went to work at 9: 00 p.m. and got off work at 10: 30. All kinds of vehicles broke into the scenic spot to cut corners, and even the barbecue stalls came in, making it smoky. Now the east and west archways are equipped with electric doors, and managers can manage them 24 hours a day. The problem has been solved.
Management in service is the pursuit of scenic spots. In Juxing Court, a tourist with a northeast accent asked, "Where is the best snack?" The staff replied: "Song Lian snacks in Zhuangyuan Building, Muslim snacks in Qifangge, Qinhuai snacks in Yiqinglou, club snacks in Shuijie and people snacks in the West Square of Confucius Temple all have their own characteristics, high, medium and low, depending on which one you like." The central square is full of land and gold. Juxing Court used to rent it to merchants at a price of several hundred thousand yuan every year, but now it has become a tourist consultation service center. There are four tourist consultation service centers in the scenic area, which provide consultation, lost and found, trolleys, strollers, umbrellas and other services. Since the beginning of this year, the scenic spot has achieved zero complaints.
The management of Confucius Temple is still full of difficulties. The property rights of houses in scenic spots are diversified, and it is difficult to unify the format and management methods. However, Confucius Temple-Qinhuai Scenic Area is about to add two "protectors". First, the Master Plan of Nanjing Confucius Temple-Qinhuai Scenic Belt, which is expected to be implemented on June 5438+ 10/next year, defines the scenic area, infrastructure equipment, business control and relocation location of future 1 2; The other is the Regulations on Qinhuai Scenic Belt of Nanjing Confucius Temple tailored for the scenic spot. There are targeted regulations on the maintenance of scenic spots, the management of pedestrian streets, the entry of business formats and penalties.
This Confucius Temple, which is a blend of ancient and modern times, will provide a feast for tourists from all over the world.
1, the landmark buildings along the Qinhuai River, the essence of Qinhuai scenery, Nanjing folk customs, snack centers and night markets are also very prosperous, which can be described as the place with the most old Nanjing flavor.
2. Every year from the first day to the eighteenth day of the first month, the Confucius Temple Lantern Festival (Jinling Lantern Festival) is held here, which is very lively.
Nanjing Confucius Temple was built in the first year of Song Jingyu (A.D. 1034) and expanded from Gong Xue in the Eastern Jin Dynasty. It is located beside Gong Yuan Street on the north bank of Qinhuai River. Confucius Temple complex is mainly composed of Confucius Temple, Gong Xue and Jiangnan Palace Garden, which is the essence of Qinhuai scenery.
Confucian temple
Confucius Temple is full of Ming and Qing colors. It takes Dacheng Hall as the center, forming a central axis from Zhaobi to the north and south of Weishan. The left and right buildings are symmetrically arranged, covering an area of about 26,300 square meters. Surrounded by high walls, there are gates and watchtowers.
Central Temple: Eight ginkgo trees are planted in the courtyard, and the ancient lights are symmetrical. A straight stone tunnel in the middle leads to Dan Yong in front of Dacheng Hall. This Danyong is a place where music and dancing are held when offering sacrifices to Confucius. In the middle stands a bronze statue of Confucius, which is 4.18m high and weighs 2500kg. It is the largest bronze statue of Confucius in China.
Dacheng Hall: The main hall of Confucius Temple, with a height of16.22m, a width of 28. 1 m and a depth of 21.7m.. The largest portrait of Confucius in China hangs in the center of the main hall, with a height of 6.50m and a width of 3.15m. The furnishings in the hall imitate fifteen kinds of ancient musical instruments such as chimes and chimes 2,500 years ago, and regularly play ancient songs and elegant music, and perform large-scale Ming Dynasty music and dances reflecting the ceremony of offering sacrifices to Confucius, so that the audience can hear the "music of bells and drums" and "the sound of harps" in the Spring and Autumn Period, and show the face of another ancient music more than 2,000 years ago. The main hall is surrounded by murals of Confucius' performance drawings, which have both form and spirit.
Culture and Art Exhibition: The Yuhua Stone Exhibition, known as "One of the Best in China", was exhibited in the Central Confucian Temple Monument Gallery. Dacheng Hall often holds exhibitions of other historical relics and artworks to publicize the long-standing culture of the Chinese nation.
Gong Xue
Go out from the back door of Dacheng Hall and enter the Gong Xue tourist area. In the imperial examination era, Gong Xue was the highest institution for students in this province to study. In order to educate scholars and gradually learn to follow the way of sages and sages, Confucius Temple has been built in Gong Xue. As the center of Jiangsu ancient culture and education, Gong Xue is located behind Dacheng Hall, with Mingde Hall and Zunjingge as the main body, and the plaque of "Southeast First School" was inscribed by Qin Dashi, the champion of the late Qing Dynasty.
Jiangnan gongyuan
Gong Yuan was built in the fourth year of Xiaozong in the Southern Song Dynasty (1 168). Due to the rich cultural resources in the south of the Yangtze River, there are more and more reference scholars. In the Yongle period of the Ming Dynasty, Yin Fu's Huanggong Yongyuan Temple and Qin Gui's son Bei Xi Temple were confiscated and converted into "Jiangnan Palace Garden". The scale is large, the area is wide, and the number of houses ranks first in the country.
Gate of the Palace Garden: The door is hung with the words "Mingyuan Building" in gold, and the external wall is embedded with the "Jinling Gong Yuan Monument", which records the rise and fall of Gong Yuan.
Mingyuan Building: It is one of the buildings of Gongyuan. It is located in the middle of Hiram's Hospital. It was originally used to monitor the behavior of candidates and whether there are facilities to transfer joints between employees in the courtyard. "Mingyuan" means "be cautious to the end and return to the original".
Culture, commerce, snack street
During the period of 1985, the Nanjing municipal government restored the ancient buildings of Confucius Temple, many shops, restaurants and snack bars were rebuilt in Ming and Qing dynasties, and Gong Yuan Street near the river was built into an antique tourist and cultural commercial street. Today, it is the most famous pedestrian commercial district in Nanjing, and it is also a gathering place for snacks in Nanjing.
Dozens of raw materials and ingredients such as fresh grass eggs, sugar, edible salt, soy sauce, lotus seed paste, sesame seeds, duck oil, Chili oil, onion and ginger used in the "Eight Musts of Qinhuai" snacks must meet the requirements, and the menu label of snacks should also indicate the variety name, main raw materials and net content.
The Standard also stipulates the appearance, color, taste and smell of "Qinhuai Eight Unique Snacks". For example, duck oil cake should be golden in color, full in appearance, unbreakable in skin and oil-free; Hot dried silk of sesame oil requires that the dried silk is as thin as silver wire, loose and not caked; The net content of tea eggs and spiced beans per serving should not be less than 30 grams.
It is difficult to eat authentic Qinhuai snacks.
Li's home is next to the Confucius Temple, with delicious beef pot stickers and sweet and glutinous sugar taro seedlings. These delicious foods often hinder him. "When I was a child, I asked my family for money to eat beef pot stickers as soon as I was free. This is what I want to eat most." When Li said this, he couldn't help swallowing. "It's hard to find it now. Some restaurants have also developed Qinhuai snacks, but they are basically set meals, with a dozen dishes at a time, and the cheaper ones are also around 50 yuan. I couldn't help ordering a set last time. That dish of dried silk was swallowed by a small bite and didn't reach my throat. "
"It's like a nondescript commercial street with everything you want. It's a hodgepodge. Although lively, it lacks connotation. " Li said that this year he found more than a dozen classmates and surveyed about 200 local residents and foreign tourists in the street to understand their views on the Confucius Temple and listen to their opinions.
Most people come to Confucius Temple for shopping.
In the survey of 73 local citizens, 42 students came to the Confucius Temple to shop and bargain, 65,438+05 people came for a walk, and 65,438+00 people came for dinner. In the survey of more than 80 foreign tourists, 3 1 people came to shop, 15 people came here, 19 people were arranged by travel agencies, and only 15 people enjoyed the cultural heritage.
The survey results show that among the local residents, 22 people think that the businesses are mixed, 23 people think that the brand characteristics are not obvious, and 12 people think that the planning is unreasonable; Among foreign tourists, 3 1 people think that businesses are mixed, 22 people think that brand characteristics are not obvious, and 20 people think that planning is unreasonable.
After the inspection, Li commented: "Although there are some shortcomings, I must admit that the management of Confucius Temple is much more standardized than before, with fewer vendors, cleaner facilities and much better public toilets, parking lots and other supporting facilities."
a sigh
What are the characteristics of Nanjing?
As the students' survey shows, the commercial atmosphere of Confucius Temple is too strong, which submerged the unique cultural heritage. Is this true? The reporter made a field visit yesterday.
Before I set foot on Gong Yuan Street, a strong sound mixed with pop music and fast songs hit my ears, and the fried smell of stinky tofu and squid came to my face. Shops are lined up on both sides of the street, and signs of hot pot restaurants, shopping centers and food stores are hung on the edge of antique turrets. After walking for two or three hundred meters along the road, there are few goods and shops with Nanjing characteristics, all of which are "Russian Commodity City", "Suzhou Fine Embroidery" and "Yixing Zisha Pot". The reporter turned around in the area of Confucius Temple. There are several "Russian Commodity City" alone, and there are more teapots, just a few steps away. "Traditional tapestries and micro-carvings are rare. These foreign staple foods are all around, almost the same as other scenic spots." Ms. Shen, an old Nanjing woman who lives near Sanshan Street, complained: "Life is good, but tradition is less."
In the once crowded market of Confucius Temple, nothing but fans, teapots and jade articles were sold, and some shops simply closed down. A small jewelry store called Gaojia Fabric still opens its doors to welcome guests. The owner looked at the nearby Russian shopping mall, Suzhou Jingxiu and other shops and said helplessly, "The World Expo Confucian Temple composed of these foreign products almost covers the only remaining features of the Confucius Temple!"
Foreign fast food is very conspicuous.
It is more difficult for shops like this to see the characteristics of food. There are six or seven signs hanging in a snack bar on Gong Yuan Street, all of which are special snacks from all over China. In the center of Confucius Temple, foreign fast food and food also appear frequently. The signs of McDonald's and KFC are very eye-catching, and you can see them hundreds of meters away. A small shop next to KFC sells crispy stinky tofu and cakes.
"Look, it's all food from other places or even abroad." A tourist was a little depressed and said that even the authentic traditional snacks in Confucius Temple could not be found. Who knows which is the old brand? Just then, Mr. Zhao of Nanjing interjected: "Don't talk about you, we all taste terrible. Many years ago, you could spend one or two yuan to eat a big bowl of taro seedlings or red bean jiaozi. But now Qinhuai snacks are sold in sets, costing tens or even hundreds of yuan. Things are exquisite, but the price is not acceptable to ordinary people. "
Battery cars attract customers all the way.
Gong Yuan Street is the main block of Confucius Temple, about 620 meters long. Along the way, clothing, restaurants, tea shops, hotels, teapots, optical shops, photo studios, silk shops and other shops are lined up, with everything to eat, wear and play, but they are arranged in disorder. Along the eastern half of Gong Yuan Street, the reporter roughly counted 50 shops of various colors every few meters, including clothing stores, snack bars and even optical shops, hotels and theaters.
"It feels a little messy." Mr. Bao, who traveled to Nanjing, told reporters that it is impossible to compare places to eat, because snack bars can hardly be found in various shops. Even in Wuyi Lane, there are food stores. There is a salted duck seller opposite the memorial hall of Xie 'an in Wangdao, and there is a restaurant a few meters away, which is really incomprehensible.
In the scenic area, sightseeing bus, the battery of "ten yuan for one person, stop at the wave", is even more out of place. (Xie Jingxi)
Department in charge: diversified development is needed.
After the investigation, Li also went to the Confucius Temple Management Office to report relevant issues. Li told reporters that the staff said that the development orientation of Confucius Temple is "culture, tourism and commerce". However, he feels that the current situation should be completely reversed, with business first and the most important culture last. The staff also said that in order to reproduce the traditional characteristics of Confucius Temple, the management office of Confucius Temple has taken certain measures. "We standardized snacks and established the Confucius Temple Snack Association, which clarified the' Qinhuai Eight Musts' in the new era." A person in charge of the management Committee said. In addition, in terms of protecting traditional culture, they also held activities full of rich traditional culture, such as the ceremony of offering sacrifices to Confucius and the champion parade.
"The Confucius Temple is an old scenic spot, and the planning and layout now is much better than before." Liu Lixin, deputy director of the Qinhuai Scenic Belt Management Office of Confucius Temple, said in an interview that compared with the original, there were fewer vendors and the management was more standardized. However, the development of scenic spots should be diversified. Besides the characteristic rain flower stones, salted duck and brocade in Nanjing, we also need to introduce some other things. After all, the needs of tourists are diversified. In addition, the shops in the scenic area will also be upgraded street by street, and the architectural style should be more unified and coordinated with the antique buildings of Confucius Temple. At present, the shops on Zhanyuan Road are undergoing renovation. As for people's suggestions that the shops in the Confucius Temple sell much the same things, as a management department, it can only provide macro guidance, and it is difficult to provide specific guidance. In the future, we will continue to develop new Qinhuai specialties for merchants to choose from.
Regarding the battery tour bus in the scenic spot, he explained that some tourists had made comments to the management office before, thinking that the scenic spot of Confucius Temple was too scattered and walking tour was very tiring. Therefore, the management office has added this kind of scenic transportation, which is not only environmentally friendly but also fast. Of course, the management office will also strictly control the number of such battery cars.
Experts and scholars: We must keep the cultural bottom line.
"Confucius Temple should be the most typical tourist area representing Nanjing's history and culture. We must work hard to build and maintain this beautiful business card representing Nanjing. " Zhou Wuzhong, director of the Institute of Tourism and Landscape Studies of Southeast University and doctoral supervisor, pointed out, however, in the development of Confucius Temple, there did appear some unsatisfactory places, such as too many things alienated from Nanjing's cultural heritage. How to build this business card, the government should give more guidance and supervision in the planning.
First of all, there is an overall positioning of the function and style of Confucius Temple Scenic Area. All projects entering the scenic spot of Confucius Temple must conform to this overall goal, and a "threshold" must be set, and it is not mercenary. The most obvious thing is that the decoration of foreign fast food such as KFC and McDonald's is out of place, and there is a bright yellow signboard from a distance. In some historical and cultural blocks in Europe, these foreign fast food restaurants also "do as the Romans do" and made some adjustments in shape and color, which is consistent with the local landscape style. In today's market-oriented operation, Confucius Temple Scenic Area does not exclude other businesses and products from entering, but it must meet the requirements and planning.
In addition, Confucius Temple is the most representative scenic spot of Nanjing's history and culture after all. We must keep the tradition and the characteristics of Nanjing, and foreign products and shops should be reduced as much as possible.