In 2123, bloggers should

subdivide the track and differentiate themselves

As a self-media person, they should be clear about their strengths and weaknesses on the

platform. For example, a big blogger with a

team has the advantage of seizing the big track

because they have enough economic reality and talent

strength, as a small and medium-sized blogger. There is a huge market in the field of wear and tear.

On the self-media platform, some people do workplace wear and tear,

some people do middle-aged and elderly wear and tear, some people do temperament wear and tear, and some people do flat

price wear and tear. The smaller the field that bloggers choose, the less they will compete for opponents.

For novice bloggers, it is really unnecessary. From

a very big and popular track, find out a

subdivided track to study, which is what a

media person should consider.

Let's take wearing clothes as an example. Everyone has to wear

clothes, so this track is very big and the ceiling is

high enough. Bloggers don't have to worry about the decline of this

field one day. Choose a subdivided track in it, and the market will not be very big. At the same time, it will avoid

fierce competition among bloggers

.

For example, good species of grass, other bloggers are

introducing the material, function and workmanship of the products. You can

create notes on good species of grass from the perspective of emotion, age, and the use of different scenes. The product is still that product, and the experience for

users is different.

Let's take another example: two people are chatting in a coffee shop, one is a shop assistant and the other is a consumer.

The clerk tells consumers about the workplace in the coffee shop, which

gives them a feeling of contrast.

identity: shop assistant, scene: coffee shop, field

: workplace. Identity+scene+workplace group

combination can give users cognitive differentiation

Summary: As a media person, segmentation and

differentiation can make bloggers go further.