Platform achievements

JD.COM

At 2: on November 1th, double 11, JD.COM went on sale, and the turnover of household appliances exceeded 2 billion in five minutes. Entertainment TV, district washing machines, fresh air air conditioners and floor washers all increased by more than 5 times year-on-year, the turnover of high-end notebook computers increased by 26% year-on-year, and the turnover of edible oil and condiments for infants increased by 3 times year-on-year.

after 1 minutes of sales, the turnover of mobile phones of Xiaomi, iQOO, OPPO, Glory, Huawei and vivo brands increased by 4% year-on-year.

after 1 minutes of sale, the turnover of high-end down jackets represented by Canada Goose, Archaeopteryx, Beifang and Disante increased by 3 times year-on-year, the self-operated order volume of ski products increased by 1 times year-on-year, the turnover of professional running shoes increased by 1% year-on-year, and the turnover of sports cashmere sweaters and trousers increased by 12% year-on-year.

after 1 minutes of sale, the turnover of hotel reservations increased by 265% year-on-year, the turnover of scenic spots tickets increased by 32% year-on-year, and the turnover of holiday routes increased by 18% year-on-year.

after 1 minutes of sale, the turnover of living flowers increased by over 18% year-on-year, among which the turnover of Fauvism increased by over 2% year-on-year.

after 1 minutes of sale, the turnover of luxury goods, watches and clocks increased by 18% year-on-year, and the turnover of luxury bags and bags increased by 18% year-on-year.

after 1 minutes of sale, the turnover of raw meat series products, which are the staple food for pets, increased by 22.64% year-on-year, the turnover of intelligent products for pets increased by 26.8% year-on-year, and the turnover of internal and external products of pet insect repellent increased by 58.9% year-on-year.

after 1 minutes of sale, the order volume of laundry and shoe washing increased by 478% year-on-year, and the order volume of glass cleaning increased by 28% quarter-on-quarter. In addition, the turnover of life card coupons increased by 6.5 times year-on-year.

after 1 minutes of sale, the turnover of four industrial belts of JD.COM clothing, Qinghe cashmere, Putian shoes and boots, Xiaolan men's underwear and Jiangyin thermal underwear increased by 28% year-on-year; Qinghe cashmere industry belt Pashi and other women's cashmere brands increased by over 3% year-on-year; H8 snow boots and onemix outdoor waterproof men's shoes in Putian footwear industry increased by 23% year-on-year.

JD.COM 11.11 interest-free goods cover more than 2, brands in more than 2,8 categories, and the TOP 5 categories of interest-free orders are mobile phones, facial care, household appliances, personal health care and household appliances; The TOP 5 brands of interest-free orders are Xiaomi, Apple, Midea, vivo and Haier (in no particular order)

By 15: on November 1th, nearly 6 million users had participated in the "Order Public Welfare" project and donated more than 13.42 million orders.

after 1 minutes on sale, the peak number of user visits per second in jingdong cloud increased by 124% year-on-year, which made it extremely resilient to meet the massive concurrent demand of 11.11 in JD.COM.

after being put on sale for 1 minutes, the turnover of smart toilets, smart bathroom mirror cabinets, constant-temperature showers, electric towel racks and sterilized toothbrush racks increased by 2 times, 4 times, 15%, 6 times and 4 times respectively. The turnover of high-end Yuba increased by 5 times year-on-year, among which Aopu's high-end Yuba increased by 6 times year-on-year, and innovative styles with ring patented technology, color, built-in audio design, healthy sterilization and other personalized functions were especially welcomed by consumers. At the same time, the turnover of quality waterproof coatings, which makes the bathroom more secure, increased by 4 times year-on-year, among which the turnover of domestic brand Oriental Yuhong increased by 8 times year-on-year.

after 1 minutes of sale, the turnover of customized high-end cabinets increased by 3% year-on-year, the turnover of color faucet sinks increased by 3 times, the turnover of light luxury wind garbage processors increased by 2 times, the turnover of kitchen induction cabinet lamps increased by 3 times, and the turnover of kitchen track sockets increased by 7 times. The turnover of high-value pots such as enamel pots and octagonal pots increased by 3 times year-on-year, and the turnover of representative brands of Yan-value kitchenware staub and carote increased by 3 times year-on-year.

after 1 minutes on sale, healthy sleep has become the most prominent demand at present, and related pillow cores and mattresses, such as anti-mite, anti-bacteria, sleep-promoting, waist and neck protection, are selling well. Pineapple Zebra, Wing Sleep, JAHVERY, Palm Doctor, Golden Oak, etc. focus on new functions and new materials, showing outstanding performance, and the turnover has increased by more than 4 times year-on-year.

after 1 minutes of sale, the number of postal currency buyers increased by 115% year-on-year; JD.COM's self-operated pre-sale orders for commemorative coins of the 222 Winter Olympics increased by 7.5 times from the previous month; On November 1th, 3 sets of automatic winder photographed by Beijing No.2 Intermediate People's Court were successfully auctioned for 32,133,9 yuan, and won the title of "Standard King" on that day in one fell swoop.

four hours after the opening of November 11th in JD.COM, the overall turnover of JD.COM International increased by 11 times year-on-year, and nearly 1, imported brands increased by more than 1% year-on-year. Among them, Shiseido brand turnover increased by 26 times year-on-year. In addition, the turnover of international third-party merchants in JD.COM increased by 646% year-on-year.

on November 11, JD.COM, data from various industrial belts show that the turnover of hardware tools Yongkang industrial belt increased by 15%, lighting lighting Zhongshan industrial belt increased by 168%, and Anji computer chair industrial belt increased by 24%.

the four-hour turnover of home appliances on November 11th this year increased by more than 6 times compared with the same period of last year. The turnover of more than 1 brands including Haier refrigerator, casarte refrigerator, Hisense TV, Huawei Smart Screen, LG, Rongsheng, Haier TV, Vidda, Changhong TV, Mijia, Delong, Mofei, Beiding, Emmett, Pioneer and Mars exceeded the whole day on 11th last year.

The total turnover of private brands in JD.COM increased by 122% year-on-year; The total turnover of manufacturing in Beijing and Tokyo increased by 156% year-on-year.

the overall turnover of fresh food increased by 167% year-on-year, old brands and new domestic products grew strongly, the turnover of Guangming increased by 5 times, and the turnover of Ningxin increased by 16 times.

the cross-border sales of time-honored brands increased by 15% year-on-year, with first-and second-tier cities leading the growth list of brand consumption in China.

from 8: pm on the 1th to : 4 hours on the 11th, the turnover of TOP5 category: mobile phone, refrigerator, flat screen TV, washing machine, air conditioner; TOP5 categories of sales: milk and dairy products, paper extraction, shampoo, cooking oil, biscuit cakes.

The number of newly-added small and medium-sized brands increased by more than 4 times year-on-year, and JD.COM saved 78.5% of the basic operating costs for small and medium-sized businesses.

After 4 hours' sales, the number of living payment orders increased by 8.8 times year-on-year, and the number of agency orders increased by 12% year-on-year; From 8: p.m., the four-hour ticket order volume increased by 1% compared with the whole day on the 11th of last year, and the ticket turnover of scenic spots increased by 12%.

the sale lasted for 4 hours, and the order volume exceeded the cumulative order volume in 12 hours on the 11th of last year, among which the turnover of PLUS users increased by over 27% year-on-year.

four hours after the launch, the turnover of over 2,3 brands of JD.COM Auto increased by over 1% year-on-year, and the turnover of over 4, third-party stores increased by over 1% year-on-year.

tmall

according to tmall's official data, from : 45 on November 1st to 11th, the turnover of 382 brands in tmall double 11 has exceeded 1 million yuan. These brands include Huawei, Hongxing Erke, Apple, L 'Oreal, Baique Ling, Warrior, Jiaonei, Tianke and so on.

brand record

Motorola

On November 1th, Motorola went on sale in double 11, and its sales in JD.COM increased by 19 times compared with the same period of last year.

Aikena

On November 1th, Aikena, a pet food brand, opened for 1 minutes, and its turnover in JD.COM exceeded that on November 11th last year.

Chow Tai Fook

As of : 3 on November 11th, 221, Chow Tai Fook's online omni-channel sales exceeded 6 million yuan.

Taiping Bird

By : 2 on November 11th, 221, the omni-channel sales of Taiping Bird exceeded 1.1 billion.

Evelyn

As of : 28 on November 11th, the number of viewers in Evelyn's official live broadcast room was 545,5.

Lin's Wood Industry

As of : 7 on November 11th, 221, the turnover of the official flagship store of Lin's Wood Industry Tmall exceeded 2 million yuan, ranking first in the residential furniture industry in the whole network.

Cobos

As of : 31, the official live broadcast room in Cobos had 424,9 viewers.

Estee Lauder

At : 28 on November 11th, the Taobao live room of Estee Lauder flagship store reached 4.783 million viewers.

Uniqlo

As of : 33 on November 11th, the official live room of Uniqlo had 92,6 viewers.

glory tablet

the cumulative sales of JD.COM and tmall, the Android tablet category of glory tablet, won the championship from 1 to 1.

In Banana

As of : 35 on November 11th, the number of people watching the live broadcast room in Banana was 335,.

L 'Oré al

As of : 34 on November 11th, the live broadcast room of L 'Oré al flagship store had 5.194 million viewers.

ITIB

as of : 36, the official live broadcast room of ITIB tmall had 39, viewers.

Antarctic

As of : 42 on November 11th, 221, the live broadcast room of official flagship store of Antarctic Tmall had 44, viewers.

Bosideng

By : 43 on November 11th, 221, the live broadcast room of the official flagship store of Bosideng Tmall had 1.133 million viewers.

Dyson

As of : 44 on November 11th, 221, the live broadcast room of Dyson Tmall official flagship store had 32, viewers.

Tianke

As of : 36 on November 11th, 221, the live broadcast room of the official flagship store of Tianke Tmall had 439,7 viewers.

Armani

By : 45 on November 11th, 221, the live broadcast room of the official flagship store of Armani Beauty Tmall had 751, viewers.

Saint Laurent

As of : 43 on November 11th, 221, the live broadcast room of the official flagship store of Saint Laurent Tmall had 851, viewers.

SKG

has been on sale for 3 minutes, and the official flagship store of SKG tmall ranks in the category of cervical/lumbar massager TOP1.

Lancome

As of : 41 on November 11th, 221, the live broadcast room of Lancome Tmall official flagship store had 5.988 million viewers.

Three Squirrels

According to the data of Tmall food, from : to 1: on November 11th, the flagship stores of three squirrels, Baicaowei and Liangpin Shop were ranked in the first-hour best-selling list of Tmall food, TOP1-TOP3.

Baicaowei

As of : 49 on November 11th, 221, the number of viewers in the live broadcast room of Baicaowei Tmall flagship store reached 379,.

Liangpin Shop

As of : 48 on November 11th, 221, the live broadcast room of Tmall official flagship store in Liangpin Shop had 348, viewers.

Lenovo

On November 1th, between 2: and 24: , Lenovo's four-hour sales exceeded 1.3 billion yuan, winning the "16th crown" in the computer digital racing list of double 11, JD.COM, including the sales of notebook brand TOP1, thin brand TOP1 and game brand TOP1.

M.Latin

As of : 45 on November 11th, 221, M. Latin had exceeded 1 million in all channels of e-commerce in 221.

Kefumei

The cumulative sales of Kefumei Tmall flagship store under Juzi Biological Group exceeded 1 million yuan at : 13. The turnover in 15 minutes increased by 25% compared with last year.

Glory

As of 1: 2 on November 11th, 221, the live broadcast room of the official flagship store of Glory Tmall had 756,3 viewers.

Xiaomi

As of 1: 2 on November 11th, 221, the live broadcast room of Xiaomi Tmall official flagship store had 1.41 million viewers.

UGG

As of : 58 on November 11th, 221, the number of viewers in the live broadcast room of UGG Tmall official flagship store reached 135,6.

Red Dragonfly

As of : 57 on November 11th, 221, the live broadcast room of the official flagship store of Red Dragonfly Tmall had 93, viewers.

Belle

As of : 56 on November 11th, 221, the live broadcast room of Belle Tmall official flagship store had 633,2 viewers.

Dangdang

By : 1 on November 11th, 221, Dangdang had read and sold 6,278,533 books in 1 minutes.

Nobel Tiles

As of 1: on November 11th, 221, the official flagship store of Nobel Tiles Tmall ranked NO.1 in the tile industry turnover list.

Genji Muyu

As of : 59 on November 11th, 221, the live broadcast room of Genji Muyu Home Tmall flagship store had 88, viewers.

chivas regal

as of 1: 5 on November 11th, 221, the number of viewers in the live broadcast room of the official flagship store of chivas regal Tmall reached 556,7.

Babycare

by : 5 on November 11th, 221, the omni-channel sales of Babycare exceeded 6 million yuan.

AutoFull outbursts

the sales volume of autofull outbursts exceeded that of last year, and it took only one hour.

Feihe

As of 1: 11 on November 11th, 221, the live broadcast room of the official flagship store of Feihe Tmall had 33, viewers.

Royal Meisujiaer

As of 1: 8 on November 11th, 221, the live broadcast room of the official flagship store of Royal Meisujiaer Tmall had 221, viewers.

love him

As of 1: 6 on November 11th, 221, the live broadcast room of the official flagship store of Aihe Mei Tmall had 73, viewers.

Aibu

By 1: 14 on November 11th, 221, the live broadcast room of the official flagship store of Aibu Tmall had 26, viewers.

Ducky Ducky

As of : 29 on November 11th, 221, the official flagship store of Ducky Ducky Tmall broke 2 million.

FILA

As of 1: 18 on November 11th, 221, the live broadcast room of Fila Tmall official flagship store had 1.65 million viewers.

Li Ning

By 1: 21 on November 11th, 221, the live broadcast room of China Li Ning Tmall flagship store had 99, viewers.