Entrepreneurship by college students not only solves their own food and clothing problems, but also increases knowledge and social experience, laying a foundation for future work.

The following is the "Innovation and Entrepreneurship Plan for College Students" compiled for you. I hope it will be helpful to you.

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Innovation and Entrepreneurship Plan for College Students - Dessert snack food has always been the favorite of female friends. Therefore, it would be a good choice to open a cake shop in a female gathering area and also sell birthday cakes. As long as you make your own characteristics, you will be sure

It will be loved by many friends.

1. Overview of the cake shop 1. Our shop belongs to the catering service industry, its name is "Maggie Afternoon Tea", and it is a sole proprietorship.

It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.

3. Our store requires 95,000 yuan of start-up capital.

2. Business objectives 1. Due to its geographical location in the trade street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened. If we want to open up the market, we must work hard on service quality and product quality, and further improve

Expand business scope to meet the different needs of consumers.

The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year.

The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.

3. Market analysis 1. Customer source: The target customers of our store are: general consumers who go to the commercial street for shopping and entertainment, accounting for about 50%; students from nearby schools, store staff, and community residents, accounting for about 50%.

The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier.

So the competition is huge.

4. Business plan 1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes.

Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, start "poaching" from major cake shops.

Don't dig "blatantly". You have to take advantage of the time when there are few people in the store to sneak over and discuss with the store master.

Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower the price by a few yuan today, tomorrow there may be competitors competing with you at a lower price for orders." From this, we can understand the product market.

A certain competitive strategy: "Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers."

4. Cake shops are mainly for the public, so the prices are not too high and belong to the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect. 6. The cake shop can open a special leisure area and set up many unique seats.

Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After many investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points.

In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system.

The member's name is printed on the card.

The discount rate for membership cards is not high, such as 9.5% off.

On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers.

Especially if the consumer is with others and the waiter can address him or her as Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and drinks. On the one hand, they can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, store staff image, or cake making, customers must be given a healthy and hygienic feeling.

Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success.

11. The food industry has special job skills requirements: employees must hold a "health certificate."