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Why are the prices of many of Costco's daily commodities 3% to 6% lower than the market price?

Costco, a well-known American supermarket, opened in Shanghai. This is Costco's first store in China. It is located in Minhang District, Shanghai, in the middle of Shanghai. Although the opening day is a working day, the huge crowd is still crowded with supermarkets, which can be described as a sea of people, and there has also been a "rush to buy", which is very hot.

Costco, founded in 1976, is the first membership supermarket in the world, and Costco supermarket also stipulates that only consumers who have paid the membership fee can enter the store. Moreover, the price is not cheap. Costco has two kinds of members, namely individual users and enterprise users. The annual price of individual users is 299 yuan, and a family card is also given, but it can only be used by 18-year-old families. Moreover, Costco made preferential activities before opening, and only 199 yuan can be used for annual membership. Therefore, the activities brought tens of thousands of members before opening.

since you need a member to enter and the price is not cheap, why can you attract so many people? Costco supermarkets are well-known brands, and this one in Shanghai is the first in China. Of course, the most important thing is low prices, and the prices of most commodities are far lower than the market price by 3%. Because there were too many people, Costco issued a notice to suspend business at about 2 pm on the opening day. Because it was a working day, the consumers at the scene were generally middle-aged and elderly.

Costco is popular because it is an all-in-one functional body, with many foods, cheap and fresh prices, various department stores, as well as some foreign novel products, and free food tasting on weekends, which can bring people a pleasant shopping experience.