China's high-end community light box business brand, founded in 2007, is the founder and leader of China's community light boxes. As the number one media in China’s wealth and life circle, Jing Media covers nearly 3,000 high-end properties in 20 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi’an, Changchun, Wuhan, Hangzhou, Zhengzhou, Dongguan and Foshan, and owns tens of thousands of light boxes. Position, and provide brands with value-added services such as LED promotional information release, DM, public relations activities and other channels targeting the same target consumer group, so as to effectively spread the brand's image and voice to the market.

Product Positioning: China’s No. 1 Media in Wealth and Lifestyle Circles

Communication Purpose: High-end, Accurate, Effective

China’s first high-end lifestyle magazine, the original in 1998. "LIFEXPRESS" consistently adheres to noble cultural accomplishment, pursues high-quality lifestyles and concepts, extracts the essence of high-quality products, adheres to unique perspectives and in-depth reading content, and selects top international brands, cultures, locations, etc. Let readers understand the latest fashion information and experience the elegant and fashionable lifestyle that few people know. The magazine deeply explores the connotation of luxury goods from the perspective of cultural depth and appreciation, and provides a unique private experience for the leaders and wealth elites served by the magazine. From jewelry watches to car topics, from high-quality products to appreciation, from rare wines to gourmet food, from masters to albums...a series of soul enjoyment, leading the fashion and noble trend, providing customers with a full range of exquisite and high-quality products that meet their identity needs. Life guidance, exclusive reading for those who create wealth. The magazine adopts the format size popular abroad, with high-quality printing and design standards; the paper is light and easy to carry; the thread-binding technology reveals elegance and extraordinaryness.

Publication positioning: China's first high-end lifestyle magazine

Publication purpose: understanding life; leadership attitude; wisdom appreciation; taste of trends

Issue description: " LIFEXPRESS magazine is China's only nationally distributed high-end community free direct investment media. With Beijing, Shanghai, Guangzhou, Xi'an and Chengdu as the operation centers, the issuance covers 14 mainstream cities across the country. Through high-end communities, free direct investment, high-end owner data, Life Express Life Club member data are mailed, as well as five-star hotels, high-end consumption venues, The club’s display provides free reading materials, allowing readers to enjoy a high-quality life!

Audience description: The readers of "LIFEXPRESS" magazine are mainly entrepreneurs, professionals, gold-collar workers, and government officials. They have the characteristics of high education, high income, high consumption, and high sensitivity. . They hold more than 5 million real estate properties, and their family assets are in the tens of millions. They are the elite of society and the wealthy class of society. They are proactive about quality life and recognize that brand is a symbol of identity and classic. They are the first to try high technology and new products, and are the pursuers and creators of high-quality life. First published in 2005, it is the leading brand of outdoor sports magazines in China. As a leading magazine for outdoor fashion consumption in China, it adheres to the concept of "actively advocating a healthy lifestyle", conveys the charm of outdoor life from a comprehensive perspective, and a professional and fashionable perspective, and becomes a guide for urban life elites seeking outdoor experience. , the first choice reading for consumer guidance.

Magazine positioning: an outdoor magazine with attitude

Communication purpose: actively promoting a healthy lifestyle

Issue description: The magazine is distributed nationwide, with a circulation of up to 280,000 copies, published on the 1st of every month. The distribution strategy is based on retail, mailing and display. Among them, the retail sales ratio of national newsstands and airports in Beijing, Shanghai, Guangzhou, and Shenzhen is 53%; the retail and display ratio of more than 800 outdoor clubs and brand stores is 20%; the national magazine subscriptions account for 15% of the circulation. It especially covers EMBAs from famous Chinese schools: China Business School EMBA Outdoor Sports Club, Cheung Kong Graduate School of Business Gaoyuan Club, Peking University Walking Outdoor Club, China Europe Business School, Fudan University School of Management and Shanghai Jiao Tong University Antai School of Management’s EMBA Household Club.

Audience description: The readers of "Outdoor Equipment" magazine are corporate decision-makers, outdoor sports enthusiasts and fashion followers. They have careers but do not give up on life; they have money but are not ruled by money; they pursue quality life without being arty or pretentious. High income and high quality are their characteristics, and they have strong spending power. Accurate Sunshine (Beijing) Media Group, China’s high-end channel marketing expert. With the help of its own media influence in the community, while integrating high-end community channel resources, it takes the construction of community culture as its own responsibility and fulfills its corporate social responsibility.

The Accurate Sunshine Baijia Community Amateur Tennis Competition

The Accurate Sunshine Baijia Community Amateur Tennis Competition is created by the Accurate Sunshine Media Group and integrates community marketing, interaction and entertainment. theme event. The activities covered hundreds of communities in Beijing and Shanghai, affecting millions of people. Taking tennis as the main line, we carry out brand marketing, community owner interaction, event activities, etc. The event has four major characteristics: professionalism, people-friendlyness, scale and entertainment. It is a community interactive entertainment event with the widest influence and the largest lineup among high-end communities in China.